...Marketing Opportunities for Apple Name: Institutional Affiliation: Date: Table of Contents Introduction 3 History of apple 3 Market Presence and Revenue Standings 4 Market research 4 Secondary market research 5 Apple brand review 5 Market segmentation 5 Research analysis of consumer needs and wants 7 Summary on the client's wants and needs 9 Research analysis on apple products Preferences 9 Summary 10 Conclusion and recommendations 10 Reference: 11 Introduction History of apple Apple lnc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The main idea of establishing the Apple lnc at the time was to sell Apple 1, which is a personal computer kit. Steve Jobs during the establishment was one of the majority shareholders with approximately 45% of the total shares, Steve Wozniak also had share as Steve Jobs of 45%. Wayne owned the remaining 10% ownership (bott.org, 2014). During the formation of the Apple, Inc. Company, both Jobs and Wozniak were young entrepreneurs with no asset to their names. They were therefore not afraid of taking any risk. On the other hand, Wayne was a little bit older and had his own personal assets. Due to his fear of undergoing a huge risk, he sold his company ownership stake to Steve and Wozniak for 800$. The valuation of Wayne’s ownership compared to today’s company’s market value, it would be exceeding 3...
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...Apple Inc. Written by John Smith August 2011 Table of Contents Abstract 3 Company History 4 Current Financial Health 5 Stock Performance 7 Bonds 11 Conclusions 12 Works Cited 13 APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15 APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16 Abstract Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976, it is difficult not to see their products anywhere in the world; they have revolutionized customer purchasing with chic products, outstanding customer service and phenomenal marketing. In August 2011, Apple surpassed Exxon Mobile as the largest company in the U.S. As a leader in its industry, Apple has had many successes that present excellent investment opportunities in the short, medium and long term. While impossible to predict future pop culture and trends, Apple has been leading the way for the past decade and shows no immediate signs of slowing down. Keywords: Apple, electronics, financial analysis, stocks Company History Founded in Cupertino, CA in 1976, and incorporated in 1977, Apple has a storied history in the computer industry. Though founded by three entrepreneurs, Steve Jobs stands out as the most famous and currently asks as CEO. In the first fours years, Apple’s goal was to break into the personal computer market; though successful, it was difficult to compete with nationally known brands as a start up...
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...Xiaomi Vs Apple Introduction Xiaomi Inc. (Chinese: 小米科技; pinyin: Xiǎomĭ Kējì, literally "Xiaomi Tech", or "Foxtail millet tech")is a privately owned Chinese electronics company headquartered in Beijing, China. It is the world's 3rd largest smartphone distributor that designs, develops, and sells smartphones, mobile apps, and consumer electronics.[4] Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics. The company's founder and CEO is Lei Jun, China's 23rd richest man according to Forbes. The company has over 3,000 employees, mainly in mainland China, Malaysia, Singapore, and is expanding to other countries such as India, and Indonesia. As per the new research by IDC, Xiaomi is now the third largest smartphone maker in the world followed by Lenovo and LG at fourth and fifth place respectively. Samsung remains at the first place despite declining shipment volume, followed by Apple Inc. at second place. Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apple's consumer software includes the OS...
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...| | |Case Study #3: “Apple Vs. Samsung” | | | | | |Anna Cunningham | |Aaron Keith | |Katherine Seo | |Xiaotao Wu | |Luke Revitsky | |Jiayi Ge | |Monday October 10, 2012 ...
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...------------------------------------------------- Apple IPhone ------------------------------------------------- Table of contain Introduction I. History and product line II. Some figures III. Apple as part of the Globalization process A. Benefits of outsourcing B. Inconvenient C. Final consequences on the American Economy Conclusion Reference ------------------------------------------------- Introduction Apple Inc. is an American high-tech multinational corporation engaged in researching, designing and producing electronic technology products. Apple Inc. is popular for its unique innovation and mind-boggling development rate. The products include the Mac line of computers, the Apple TV device, the iPhone smartphone, the iPod music player, the iPad tablet and the iWatch smartwatch. In addition, Apple Inc. has developed over 850,000 kinds of unique App software. In recent years, Apple has been a hot topic of concentration for people all over the world. It will be analyzed why and how Apple has become a successful media institution through analysis of the globalization and ideology of Apple. Furthermore, it will be discussed the situation of Apple in China. I. History and product line Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007. Apple employs 72,800 permanent...
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...IT market place. Developing cutting edge software that is futuristic and enticing is what Apple does best. Apple has the ability to offer a diverse product line that caters to a wide variety of consumers, especially tech savvy earlier adapters. Dell’s marketing approach is to create a product line that is affordable and easily used by the general computing public. Audit reports, ratios, cash flows and income statements are analyzed to gain a clearer picture of which marketing strategy is proving to be the more successful. Corporate Histories and Strategies: In 1976, high school friends Steven Jobs and Stephen Wozniak shared a common love and interest in electronics. In their early stages, Apple I & II were designed as a hobby. Apple I was actually created in Steven’s bedroom. “They would showcase the computers at the Homebrew Computer Club (of which they were members) as a demonstration (Apple Museum, 2011)”. The highlights were the video screens, and the fact that it used few chips to operate (during this time keyboards and video screens were not well established). The blue prints/schematics were passed around freely for all to see. Stephen would go to the homes of friends and help them build their own. Their computer displays would take place at club meetings, showcasing new features and additions. Dell, Inc. began in 1984, when then freshman pre-med...
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...1. GSM Nation LLC Seattle, Washington Founded: 2010 What it is: Through its e-commerce platform, GSM Nation offers a wide selection of smart-phones, tablets and other wireless accessories. The company not only sells the physical device but offers a no-contract wireless service plan for consumers who don't want to be locked into long-term agreements. Besides BtoC, GSM Nation offers solutions for organizations ranging from the government agencies to Fortune 500 companies. How it started: When Ahmed Khattak arrived to the U.S. from Pakistan, the first thought was to call his parents to let them know he was safe. Yet, when he went to buy a phone he was shocked he couldn’t afford to buy one without committing to a two-year contract. Plus, he didn’t he even qualify, because he lacked a Social Security number or credit history. It was that moment he decided he'd find a way to help customers in the U.S. enjoy the benefits similar to the international community, where phones are unlocked and mobile plans are available contract-free. GSM Nation was soon born out of a Yale incubator. Why it's a winner: With expectations it will hit $100 million in revenue in 2013 -- only three years after launch -- GSM Nation is a winner in our books. Plus, it is helping consumers save thousands of dollars and offers some individuals, who may not have otherwise qualified for a wireless device, the chance to own one. 2. PENCILS OF PROMISE New York, N.Y. Founded: 2008 What is it: Pencils...
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...Apple Inc. Apple Inc Apple Inc. has become my favorite corporation because of their easy to use, unique, and innovative technology. They climbed 18 slots in the Fortune 500 this year to number 17. They have accomplished this by expanding their reach in existing markets, and always creating new ones. Apple is the largest publically traded company in the world by market capitalization. market value hit $600 billion on Tuesday, making them the most valuable company (Svensson, 2012). Apple was founded by Steve Jobs and Steve Wozniak in California on January 3, 1977. Tim Cook is the present day CEO who ensures they keep pumping out the newest technology. Apple is known for their differentiated and innovative products and have a very loyal customer base despite their high prices. The multi-colored apple logo has become an icon throughout the years and is used the most in their industry in product placement. They put their highest percentage of sales to their research and development department (over 489 million to date) which puts them in a situation where they sell the most innovative products, then can move on to newer technology while their competitors are trying to catch up. Innovative products and popular designs have given Apple a competitive advantage over their competitors as they are now finally associated with quality and uniqueness. While Apple is not the “giant” of their industry, they are the most profitable company in their industry and the 3rd most profitable...
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...as much as 12.6 percent in German trading after reports said Microsoft Corp. and Nokia Oyj mulled a joint bid, while Amazon.com Inc. considered buying the maker of the BlackBerry smartphone. RIM “turned down takeover overtures” from Amazon because it wanted to fix its shortcomings independently, Reuters reported yesterday. That was followed by a Wall Street Journal article that said Microsoft and Nokia “flirted with the idea of making a joint bid” in recent months. Both cited unidentified people familiar with the matter. Microsoft looked at the option of making a joint bid with Nokia for RIM, according to a person with knowledge of the matter who asked not to be identified because the talks were private. The proposal, which included Nokia taking on RIM's hardware business, was discussed in an informal manner and wasn't taken to the board level, the person said. Before the reports, RIM stock had tumbled to its lowest level in almost eight years. Last week, the company disclosed a delay in a new generation of BlackBerrys designed to fuel a rebound, adding to challenges that include lost market share and a tablet device that bombed with shoppers. The 78 percent plunge in RIM's shares this year before today leaves it vulnerable to an approach from suitors, said Sameet Kanade, an analyst at Northern Securities Inc. Shares Surge “At this valuation, it is a strong acquisition target,” said Kanade, who is based in Toronto and rates RIM a “speculative buy.” He doesn't own the...
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...mergers and acquisitions deals originate out of specific strategic corporate requirements. In reality, the advisors (both legal & financial) and middlemen also play a significant role in the original activity. Acquirers / targets may focus on competitors for a potential acquisition/sell off. Buying competitor implies horizontal integration. There are lot of risks (financial as well as operational) involved and challenges in mergers and acquisitions face by company which is acquiring and target companies as which are listed below:- ➢ Synergies sometimes do not generate real cash flows as expected. ➢ Financial Risk arises from the amount of debt (taken to acquire other corporation) in a company’s capital structure. Impact of changing debt on valuation • Increase in debt increases value through increase in interest tax yield ➢ Interest Tax shield gain is partially offset by increase in cost of equity ➢ There are complex processes involved in mergers and acquisition .It is difficult to compare betas measured against different indices due to differences in composition of index. ➢ Changing financial leverage affects the systematic risk that shareholder’s face. ➢ Risks when the acquirer and the Acquirer-Target merging entities are in two different countries For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition...
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...1. Company Description: Apple, Inc. was founded by Steven Paul Jobs, Steve Wozniak and Ronald Gerarld Wayne in 1976. The company is headquartered is in Cupertino, CA. Apple designs and manufactures personal computers, related software and mobile communication devices. It designs Mac laptops and software such as OS X, iLife and iWork. Apple was a pioneer in digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with the iPhone. Apple has recently introduced its iPad which is drastically changing mobile media and computing devices. The company's products and services include Macintosh computers, iPhone, iPad, iPod, Apple TV, iTunes Store, and many other software services. It sells its products worldwide through its retail stores, online stores, direct sales force, and third-party cellular network carriers. Notable U.S. cellular companies that currently offer the iPhone are at&t, Verizon, and Sprint. The company also sells a variety of third-party Mac, iPhone, iPad and iPod compatible products. Which include application software, printers, storage devices, speakers, headphones, etc. In the previous months Apple’s stock price has increased over $200 per share. Many analysts claim that this spike is due to the high productivity and retained earnings that Apple disclosed in last quarter’s financial statements, as well as the company’s recent declaration that they will be paying dividends in the future. 2. Intrinsic Value Analysis: ...
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...Business Report 1 BUSINESS REPORT ON APPLE INC. Business Report on Apple Inc. In APA Style Business Report 2 Abstract Apple Computer Inc.,, as it is known today, has gone from merely a small-time computer manufacturer into one of today’s top brand name of desktops, laptops, operating systems, mobile phones, and electronic music streaming. The company has had its ups and downs in its profitability trend, management portfolio, and over-all business operations. Yet, it has survived the demands and criticisms of the business world. Computerization is something that our world cannot do without, and Apple, along with the other companies in the same industry, is kept busy to provide users with their expectations. This paper aims to present a bird’s eye view of the Apple as what it is today, its historical background, an assessment of Apple’s future performance, and some pertinent reasons why it a good company to acquire. With the popular gadgets like the iPod and iPhone making waves in the market, it does not come as a surprise that Apple is kept on its toes to fulfill the expectations set by the demanding market. Apple is one of the leading companies in the world as evidenced by its growing sales and profits and its continuing competitive edge is one reason why remains on the top most desired to work or invest. Business...
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...FBE-529 FINANCIAL ANALYSIS AND VALUATION Final Valuation Project Apple Inc. (AAPL) Jeffrey Bullock Zefu Chen Xiangyu Shi Xuezhou Xiao 4/24/2012 Company Analysis Apple Inc. designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include the iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a variety of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In addition, the Company sells a variety of third-party iPhone, iPad, Mac and iPod compatible products and various other accessories and peripherals through its online and retail stores. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative...
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...Apple has toppled Google as the world's most valuable brand Marketing Management – Assignment Case Study Report CONTENTS CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY .......................................................................................................................................................... - 5 CREDIBILITY CHECK .................................................................................................................................... - 6 HOW APPLE ACHIEVED IT? ......................................................................................................................... - 7 Constantly Improving Products ..................................................................................................................... - 7 Creating New Products .................................................................................................................................. - 7 High Margins ................................................................................................................................................. - 8 Distribution .....................................................................................................
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...Apple SWOT Analysis II MGT/521 Management October 31, 2011 Erick Espinosa Abstract Apple is a company that concerned of the environment and has been working for more than 20 years to minimize the impact their products have on the environment. Apple has developed and formulate an environmental policy in 1990 and since then, Apple has continue making their products more energy efficient, eliminating toxic substances. Apple is also the only organization that all the products they sell not only meets but exceeds the firm energy guidelines of the ENERGY STAR specification. In 2009 become the first company to report their total carbon footprint giving the opportunity to their clients to see Apple progress and efforts. Studying the financial statements of Apple investors and also costumers can determinate the health of the company, with the statements investors can decide if is a good investment risk by studying them in depth because the financial statements inform all of the business assets and liabilities and also include information about how much shareholders would receive as dividends from each share of stock. Companies calculate the earnings per share by dividing their net income by the total number of outstanding stock. Apple SWOT Analysis The environment of Apple is unique in this type of industry, because they focus on all the steps that their products pass through, Apple calculate their carbon footprint establishing the impact the company has in the planet...
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