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Apple Initiative

In: Business and Management

Submitted By dady626
Words 364
Pages 2
Apple is determined to expand their technology and keep a competitive edge on the competition. Apple takes on the competition in the industry, and makes the most significant features on the market. There are many copycats and attempts to duplicate products, however, Apple’s future financial planning conditions and proves operating results on the ability to continue to offer and develop new initiatives. Apple focuses on new technologies, and how to enhance existing products to expand the services offered. By increasing the budget to research and development, Apple can assure the quality of their products and services to market in a proficient manner. Launching a new initiative internationally can always pose as a risk, and affect the financial planning adversely. With the China initiative, and the release of the latest iphone 4S, there is many areas of marketing and selling to consider. Products and services sold outside the United States are usually increased in price to offset the strength of the American dollar. Global markets for the Company’s products and services are highly competitive and subject to rapid technological change. If the Company is unable to compete effectively in the markets, its financial condition and operating results could be materially adversely affected. Due to the highly volatile and competitive nature of the industries in which the Company competes, the Company must continually introduce. New products, services and technologies, enhance existing products and services, and effectively stimulate customer demand for new and upgraded products. The success of new product introductions depends on a number of factors including but not limited to timely and successful product development, market acceptance, the Company’s ability to manage the risks associated with new products and production ramp issues, the availability of application...

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