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Apple Internal & External Factors

In: Business and Management

Submitted By agfrias
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Running head: Internal and External Factors

Internal and External Factors
MGT/230

Apple Inc.
Apple is a household name because of the company’s ability to manage the changes of internal and external factors in the market. Internal and external factors influence the functions of management; planning, organizing, leading and controlling. Internal factors include the business’s reputation, their image, how there company is structured and how they operate. External factors are the things beyond control like lending conditions, government regulations and competition. Apple’s internal factors are functions they have control over like planning, and organizing leading. External factors would influence controlling; learning and changing with the market competition and the ever changing market. Internal and external factors specifically influence innovation, diversity, and ethics. Apple remains flexible and universal due to producing consumer needed products, products that are a common need and ethically leading the way as a successful company. Apple Inc. formerly Apple Computer, Inc. was founded by Steve Jobs and Steve Wozniak in 1976. During the first phase of management; the planning process, Steve Jobs and Steve Wozniak designed the Apple I, a handcrafted computer that was sold for $666.66. For more than twenty years Apple Computer was mostly manufacturing personal computers with their own integrated software called the Macintosh, marketed as Mac. The company suffered low sales and market share during the 1990’s mainly affected by external factors such as the market domination of Bill Gates and his line of computer software Microsoft Windows. In an effort to attract new consumers Apple shifted their philosophy by changing their products into simple designs, which are known for being more “user friendly”. The company had to go back to planning; the first phase of...

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