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Apple Marketing Paper

In: Business and Management

Submitted By suelo82
Words 2820
Pages 12
Apple Marketing Plan
Anthony M Concilio
December 1st, 2011

Table of Contents

Executive Summary | Page 3 | Situational analysis | Page 3 | Product Offering | Page 4 | S.W.O.T. Analysis | Page 5 | Marketing Strategy | Page 6 | Mission Statement | Page 8 | Financial | Page 8 | Controls | Page 10 | Summary | Page 11 | References | Page 12 |

Executive Summary
The year 1976 marked epic moments in our history, such as, the Bicentennial of the United States, NASA releases the famous Face on Mars photo, the Pittsburgh Steelers win Super Bowl X, and the biggest name in electronics is born, Apple Inc. Since 1976, Apple has used innovation and creation to become one of the most profitable companies of all time. Apple was able to achieve this goal by developing products like, home/personal computers, silent printers, ultra thin laptops, and music/cell phone devices that do more than meets the eye. However, this company was not always at the top of its game, and continues to have some struggles. It is how Apple improves these weaknesses that make it such a power house. The shadows of its competitors like Microsoft and Google lurk nearby and are always trying to outdo; or, mimic Apple. Even though the master mind of Apple, Steve Jobs, has passed on, this company will continue to create new products that everyone from children to business professionals will want to get their hands on.

Situational analysis Apple has grown from its early days being a very limited company of only being in the market of computers. Now, this giant has its hands in music, movies and cell phones. Their target market is slightly limited due to the fact that their products can be expensive. However, their target market ranges from young children to aged professionals. Having such a large target market has forced Apple to allow their products to be able to...

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