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Apple Marketing

In: Business and Management

Submitted By kira757
Words 863
Pages 4
Apple along with many of its competitors have been in and out of the media for many things, some being good press and others being. With Amazon releasing its first smartphone this year, the Amazon Fire Phone, it is safe to say that at this moment we do not see them as competitors or do we see any immediate threats to the market. It has been announced that the Fire Phone did not do as well as Amazon had projected it to do, in fact the phone has done horrible. Amazon has sold no more than 35,000 phones since its release. This is a bad thing for Amazon, but a great thing for Apple, one less competitor that we have to focus on.
This has been a great year for Apple, for many reasons. With the release of new products such as the iPhone 6 & 6plus, the soon to come Apple watch, the iPad air 3 and iPad mini 3 just to name a few. The success of the iPhone 6 & 6 plus has been in record number. With the release and the extreme success of our newest iPhone, it got the attention of our BIGGEST competitor Samsung. Samsung immediately took to advertising to make bold commercials about our new phone. With all the acquisitions of our new iphones bending, Samsung took this flaw if you would call it and tried to use it to its advantage in comparing it to there Note 4. Even so, Samsung clearly was threatened by the new iPhone and the positive response. They openly stated that the positive response to iPhone 6 plus prompted for early release on the Note 4. Those antics didn’t deter Apple users to continue t support Apples newest products and continue to purchase. Samsung only sold 4.5 million units in the first month, although this is a significant amount of sales, it no where near compares to the sales of the iPhone 6 & 6 plus, with 10 million being sold in the first 3 days.
Another great thing that Apple and non-Apple users have noticed lately is the success of Tim Cooks integrated software system created for Apple products. Unlike any other operating system, with Apples ios 8.1, OS for the mobile products and Yosemite for the Mac products, you can move work from one devise to another effortlessly. Your iTunes account automatically syncs from each device to another, along with your apps and any things else stored on your icloud. This type of functionality is really beneficial to our target market, the millennia’s. They thrive off of technology and innovation, and this is very innovative being the first to do it. This special operating system is also quite convenient; the fact that you can easily access any of your materials at any place on any of your devices is great.
What does this mean for us? With all the great new products and services Apple has been offering and the following success, it gives us a great opportunity to sell/push our accessories on millennial. As in accessories, I’m talking about Apps and iTunes, which are accessories to not only, personalize your devises, but also used to make your devices more convenient to fit the active, convenience based lifestyle of a millennial.
With the success of the new phones and software, comes new and improved apps for millennial to enjoy whiles using there new phones. Millennial are always looking for the newest features to add convenience to their lifestyle and also to add to the overall user experience of there devices. I believe this is the perfect time to push our strategies. In order to accommodate these opportunities, we plan on pushing advertisements that will feature the benefits of our Apps in conjunction with the iPhone. You cannot reap the full benefits of your iPhone without the use of our many functional apps and want to show millennial what they are missing out on. We will show them how they can take there “tunes” iTunes, anywhere. From Bluetooth playback in your car, to your iTunes radio giving you a variety of tunes to enhance your workout. We want to show the exclusivity of it all. With iTunes you have first access to the latest songs and albums, with features such as first listen before the album even comes out. We want to show how you can have an album at 12am the night of release rather than waiting for it to release in stores later that day. In all, we want to change the perception that millennial have towards apps and iTunes.
With some negativity towards Apple products and services from our competitors, it has given non-apple using millennia’s a bad perception of our products and us. We answer naysayers not with vocal responses but with successful products. Our goal is to change the perception that they have towards our products to a positive one to match our performance. I believe with the new successful products, paired with our new advertisement geared toward millennia’s, showing them in depth our lifestyle improving apps and our iTunes music app, will increase sells in both.

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