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Apple Partnership Evaluation

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Apple Partnership Evaluation
History and Reputation
Since being founded up until now, Apple has grown dramatically with their range of products. In 1976 Steve Jobs and Steve Wozniak created the first Apple computer, Apple 1 which didn’t take off very well which is why they released the Apple 11 computer in 1977. With the Apple 11 computer, came an increase in sales and company size which made it become one of the fastest growing companies in the U.S.A. Only 3 years later in 1980, the third Apple computer was released, the Apple 111. It was later on in December of that year Apple went public offering 4.6 million shares at $22 each which sold within minutes which meant not too many months after, a second offering went out of 2.6 million shares.
After this, years went by with Apple releasing different computers and accessories and eventually the two founders had a disagreement which resulted in Steve Jobs leaving the company. The company started to fall apart and kept making losses until Steve Jobs returned to the company and turned it around again by introducing new advertising campaigns and strategies. The release of the iPod mp3 player came around in 2001 and iTunes in 2003; around this time was also the launch of the new Macbook laptop. The ‘iPod’ and ‘iTunes’ took off massively and in the first year alone of iTunes being released, the music store had a 70% market share in the online legal music download service.
In 2007 with the success of the company, Apple announced the first iPhone and released the following year. Since this launch up until now, four other iPhones have been released with the most recent being the iPhone 5. Since the release of the series of iPhones, it has been the best-selling mobile phone; making it the customer’s best choice.
Apple has a mixed reputation with consumers and non-consumers and it makes us wonder which opinions are most...

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