... Avinash J. | PGP/18/000 | Comparative Pricing and associated consumer behaviour Project on Pricing Comparative Pricing and associated consumer behaviour Project on Pricing Contents Executive Summary 2 Introduction 3 Comparative Pricing 3 Objective 4 Research Methodology 4 Literature Review 4 Case Study: Apple’s Pricing Strategy 5 Executive Summary This paper is an attempt to study the correlation between consumer behavior and consumer decision making cycle with pricing of a product or a service. Studies are made on comparative pricing through existing secondary sources. In order to understand the relative variations in consumer behavior across different variety of consumers primary research has been done. The findings have been interesting and the implications of findings have been found. Literature review has been done to identify the gaps in the existing literature. Learnings from literature review has also been incorporated. Case study of apple and the strategies used by them have been elaborately discussed. This insights from our study can be used for further scope of research in this domain. Introduction Pricing is an integral part of the Marketing Mix (4 P’s). Whereas all the other P’s (Product, Place & Promotion) affect the cost aspect of the mix, pricing is the only one which generates the needed revenue and hence forms one of the most powerful tools in the hands of the marketer. Pricing, therefore, becomes a very competitive factor...
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...gets more and more difficult to let the product sell itself. A company needs to market the product and they need to make sure they reach the right audience. There are more communication tools in marketing today then there were back thirty years ago when it was all television and print advertisements. Cell phones have become one of the most popular items in the world, everyone wants or has one. They have made everyday life easier for many people. The general population has come a long way from only using mobile phones to make calls to friends or family, but to checking e-mail, updating social media, checking scores on the game when there is no television available, or even watching the game when there is no television available. Google and Apple are two companies that have been fighting for the top spot in the cell phone industry. The more amazing part of the battle is that both companies can successfully market their products in order to remain on top and continue to fight each other for that top spot. The big focuses on these companies seems to be in advertising, sales promotions, and interactive marketing in order to be the top dogs in the mobile world. When it comes to advertising a company needs to brand their product and then build loyalty towards that brand to the consumers. The branding behind Google's mobile operating system (OS) known as Android is simple, literally the goal of the brand is simplicity. Google's first mission statement was "Don't be...
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...Pricing Policies – Pricing iPhones and Similar Devices AApple Inc. (Macintosh), established on January 3, 1977, plans, fabricates and markets versatile correspondence and media gadgets, PCs, and convenient computerized music players, and offers an assortment of related programming, administrations, peripherals, organizing arrangements, and outsider advanced substance and applications. The Company's items and administrations incorporate iPhone, iPad, Mac, iPod, Apple TV, an arrangement of shopper and expert programming applications, the iOS and OS X working frameworks, iCloud, and a mixture of extra, administration and bolster offerings. In March 2013, the Company gained a Silicon Valley startup, WiFiSlam, which makes mapping applications for PDAs. Compelling July 19, 2013, Apple Inc obtained Locationary Inc. Powerful July 20, 2013, Apple Inc obtained Hopstop.com Inc. Powerful August 28, 2013, Apple Inc obtained AlgoTrim AB, a Malmo-based designer of prepackaged programming. In November 2013, Apple Inc purchased PrimeSense Ltd. Viable December 2, 2013, Apple Inc gained Topsy Labs Inc. In February 2014, Apple Inc gained Burstly Inc. Viable April 3, 2014, Apple Inc gained Novauris Technologies Ltd. Compelling August 1, 2014, Apple obtained Beats Electronics LLC (Beats). DIFERENTIATION: Apple endeavors to build business interest for its items through separation, which involves making its items special and alluring to shoppers. The organization's items have dependably been intended...
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...services are now used by millions of consumers globally to stay connected. The BlackBerry product line includes the Playbook tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry hopes to gain more awareness from the consumers in Singapore and increase existing market share. In this proposal, we will discuss about BlackBerry’s market size, structure and potential as well as the macro-environmental trends, which consist of external factors that affect the sales revenue of the Playbook. This report consists of SWOT analysis for Playbook and its competitors Apple iPad 2 and Samsung Galaxy Tab 10.1. By performing the SWOT analysis, we are able to identify strengths, improve on weakness, and anticipate the possible opportunities and threats in contrast to competitors. Thereafter, research was done regarding reviews of the tablet in order to find out consumer needs to come up with a suitable marketing plan. We studied the market trend and narrowed down the segmentation. Subsequently, a...
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...Apple, Market Model Patterns of Change Apple possesses great control over its market a move that has even left the regulators question its activities. This is as a result of its well defined market niche allowing it to be able to plan on its market actions. Statistics shows it having about 73 percent control of the MP3 software market. On online track sales it is seen to have about 83percent through the iTunes. The leading being the 99.4 percent on mobile applications and 99 percent of TV show downloads. The iPad’s allocation on the tablet computer market is about 94 percent. The iTunes Store applications that allow for song streaming service and download has had tremendous impact in the market. The company termed the move to have a 30 percent cut of the 20 percent from the iTunes sales as economically untenable. This has seen the company seek collaboration with other market players to determine the appropriate legal and business response to the authority action. The company has stabilized since the 1980s and 1990s market hopers during Mac-vs.-Windows wars. The company now enjoys large market share in the iTunes/iOS market niche than Microsoft. Apple enjoys enormous control over the hardware, operation systems, online stores and the third parties terms of business. The company defines the market to comprise of all digital and print media where it ensures that the customers’ needs are well taken care of to their satisfaction. Apple to retain its uniqueness has ensured that its...
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...Product, Pricing, and Channels Team Paper MKT/421 January 06, 2015 Intro Sony’s PlayStation TV is about to be launched to the public for the first time. Our team will be presenting a description of Sony’s new product and explain the features that will change your PlayStation experience. We will also discuss Sony’s marketing strategy and how they will change in the near future as the launch progresses. Then we will unveil the packaging and how it will impact the products value as well as Sony’s pricing strategy and how they priced the product for launch. Finally we will review the channels of distribution and why Sony chose these partners to distribute their new product. PlayStation TV is about to change your PlayStation Vita, PSP, and PS4 experience so get ready! Product Description The PlayStation TV has many features available to the avid gamer. The most sought after feature is the streaming service and the remote play. Many however, do not know what remote play is. Remote Play is a feature that lets the PlayStation TV operate a PS4 system via a wired or wireless connection (Sony PlayStation, 2014). This gives the player the ability to play most PS4 games away from the PS4 system on their PlayStation TV in another room in their household (Sony PlayStation, 2014). The PS4 system can connect to the PlayStation TV in a two different ways. The PS4 system Link app on the PlayStation TV will pick the connection method best suited to your current situation (Sony...
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...Case Study – Microsoft Surface vs Apple iPad Since its first introduction in 2010, Apple iPad has been dominating the tablet market. It is safe to say that the Apple iPad paved the road for the modern tablets. Nearly every company tried to copy the iPad, except Microsoft. In fact, Microsoft tried really hard to differentiate itself completely from the usual tablets on the market and compete directly with the iPad. In 2012, the company created a tablet, which can run both in tablet mode and desktop mode, and named it “Surface RT” or simply “Surface”. The Surface came with multiple preloaded software and the ability to edit Microsoft Office files. Microsoft Surface was without a doubt unique and unprecedented and had all the bells and whistles. Thus, one may ask, Why is Microsoft struggling to make sales on its tablets despite their versatility, features and smart design? What are the primary mistakes Microsoft made that had led to the Surface suffering in the Tablet market? What branding mistakes led to this current predicament for Microsoft? There is a number of mistakes or poor decisions that could have led the Microsoft Surface sells to suffer in the market. First and foremost, Microsoft missed the mark on branding its tablets. The name “Surface” used to be associated to an interactive computer table with a big touchscreen. Only few people knew of the existence of that device. Thus, after the failure in the Surface table, Microsoft decided to reuse the name for its...
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...Lost in Translation', The plummeting economy persuaded Apple to decrease the price of it's product as global recession was hitting it's peak by the time Apple launched it's product in the European market. The market although dense & vast still couldn't afford the price of the product so Apple had to work on the problem enumerate the decision factors and the best alternative it had according to the situation was lowering the price. This was the right step as buying power of the western world was getting affected by the economic downturn and job security was affected so a high price item would not have attracted the consumers. The economic growth in south Asia has tempted Apple to enter the Asian market where India and China are home to about 25% of the world's population for firms to aim their products at together and emerging markets even during the economic downturn coupled with cheap labour and the lower costs in these countries are not to be ignored. How Apple wants to be aware of the effects of this factor in the macro environment is that product exclusivity might not be favourable in the Asian markets as people will never want to and be able to pay the high costs of switching. It has worked in the western world but not in the Asian countries although in certain places people have a lot of spare cash yet the psyche of a credit shopping spree or big monthly mobile bills doesn't prevail. To meet those standards Apple will have to subsidise...
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...Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially designed to target education customers. Apple operates in key five areas; America, Europe, Japan, Asia-Pacific and Retails, which focuses on Apple-owned retails stores worldwide. (Apple Inc) With its continuous success throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple is...
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...Chapter 3 Information Systems, Organizations, and Strategy 103 I N T E R A C T I V E S E S S I O N : T E C H N O LO GY IS THE IPAD A DISRUPTIVE TECHNOLOGY? Tablet computers have come and gone several times before, but the iPad looks like it will be different. It has a gorgeous 10-inch color display, a persistent WiFi Internet connection, potential use of high-speed cellular networks, functionality from over 250,000 applications available on Apple’s App Store, and the ability to deliver video, music, text, social networking applications, and video games. Its entry-level price is just $499. The challenge for Apple is to convince potential users that they need a new, expensive gadget with the functionality that the iPad provides. This is the same challenge faced by the iPhone when it was first announced. As it turned out, the iPhone was a smashing success that decimated the sales of traditional cell phones throughout the world. Will the iPad do likewise as a disruptive technology for the media and content industries? It looks like it is on its way. The iPad has some appeal to mobile business users, but most experts believe it will not supplant laptops or netbooks. It is in the publishing and media industries where its disruptive impact will first be felt. The iPad and similar devices (including the Kindle Reader) will force many existing media businesses to change their business models significantly. These companies may need to stop investing in their ...
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...1. Appendixes 2.1. Self-generated Survey Questions for Apple Inc. Survey (raw) (Please tick the appropriate choices/ Fill in the blanks) 1) What is your gender? * Male * Female 2) Which age group do you belong to? * 18 and below * 19-24 * 25-30 * 31-40 * 41-50 * 50 and above 3) What is your occupation? * Full-time student * Part-time student * Working adult * Housewife * Retired * Unemployed 4) What is the range of your income? * $500 and less * $500-$1,000 * $1,000-$5,000 * $5,000-$10,000 * $10,000 and above 5) What do you prefer to do during your free time? * Sports/ Outdoor activities * Watching movies * Shopping * Food exploring * Staying at home * Others (please specify): _________________ 6) How often do you use your phone? (1 being never and 5 being very often) _____ 7) Please rank the following phone brands according to your preference (1 being your least preferred choice and 5 being your most preferred choice) Rank Brands | | | | | | Apple | * | * | * | * | * | Samsung | * | * | * | * | * | Sony | * | * | * | * | * | Nokia | * | * | * | * | * | Blackberry | * | * | * | * | * | Others |...
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...Communication Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially designed to target education customers. Apple operates in key five areas; America, Europe, Japan, Asia-Pacific and Retails, which focuses on Apple-owned retails stores worldwide. (Apple Inc) With its continuous success throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple is...
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...Introduction Apple Inc. is a company with a legendary history, largely responsible for the development of personal computers. Apple was not the first company that has distributed a portable media player, but it appearance exceeded all predecessors: Apple was aware of the expansion of the Internet and it understood what his predecessors did not: that the future of the media ultimately will be linked to the development of trade on the Internet market. Being aware of the inevitability of change, Apple has applied the principle known as the "Law of Chum", which states that "commotion" destroy traditional and create new platforms ideal for more innovation, and according to that, the complex networks in order not only survive but also progress,...
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...University Constance E. St Julien-Mims August13, 2015 Iphone 7 by Apple Inc. U.S 2 Product Plan for iPhone 7 by Apple INTRODUC TION I have selected Apple’s needs to increase its market share for iPhone 7 for my SLP topic because it is a company that has designed top quality media products successfully. Apple has designed Mac, which is the best personal computer in the world along with OSX, iLife, iWork and professional software. Apple also leads the digital music revolution with its iPod and iTunes online store and has reinvented the mobile phone with its revolutionary iPhone and App store. It’s invention of the ipad is defining the future of mobile media and computing devices (Apple, 2012: n.d). Apple's Product Development Apple may release its next iPhone on September 25, according to the blog Mobile News, which claims to have obtained an internal staff email sent to employees of the British carrier Vodafone. The email reportedly outlined launch plans for the next iPhone, saying the phone would be released on September 25 with preorders starting September 18. Apple has always released the previous iphone in September in the past, but there's no telling exactly when the iphone 7 will be available. Even if Mobile News' email is legitimate, there's no evidence to prove that Vodafone has any knowledge of Apple's iPhone launch plans. Other than Force Touch, Apple is expected to make some major improvements to the iPhone's camera by upping the sensor...
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...{RSS} Monday, May 26, 2014Monday, May 26, 2014 IMC Campaign of Apple Executive Summary Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best products and have become a brand to reckon with. It is one of the most well-known electronics companies of the world and Ap ple consumers are brand loyal as well as they tend to associate themselves with the brand. The 1984 advertisement of Apple which was shown only once in the Super Bowl revolutionized the advertising industry and helped Apple in creating a brand image. Soon after the departure of Steve Jobs the company lost it brand image as the advertisements now focused more on the price and features of the product rather than the brand itself. However, Steve Jobs rejoined the company in 1997 and a campaign was launched call “Think Different” which again helped the company restore its brand image in the consumers mind. This paper will talk about the IMC campaign of Apple. Introduction of the Organization Apple Inc. is well known for producing stylish, trendy, technologically advanced, and innovative products which are simple in nature and easy to use. Based in California, America, Apple is a brand introduced by Steve Wozniak, Steve Jobs, and Ronald Wayne on 1st April, 1976 focusing on software and consumer electronics. Consumer electronics include mobile phones, personal computers, portable music players, peripherals, etc. Apple believes in revolutionizing the world by producing products with...
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