Premium Essay

Apple Product

In: Business and Management

Submitted By Bessie
Words 707
Pages 3
Cast study of Apple Company
Apple is undoubtedly the world's largest and most innovative companies. Their products can always call attention from all over the world, which can promote the company's rapid growth. However, as the market become more mature and there is more competition involved, Apple’s investors should not only pay attention to the company’s opportunities, but also guard the possible threat. Now, the largest threat which Apple is facing is how to develop itself after the Steve Jobs era. Facing this challenge, the best practice for Apple is realizing the pressure and keeping in step with the times.
People generally believe that Steve Jobs is the foundation and the driving force of Apple's innovation culture. It is Jobs who bring Apple from the brink of collapse to a global industry leader and one of the most respected brands. From Apple's perspective, we believe that the company's future product blueprint has been basically established within the following two or three years. So the death of Steve Jobs will not affect short-term operations. The main longer-term challenge for Apple depends on whether it can continue to foster the same culture of innovation and the policy of consumer-oriented development approach. Culture is one of the buzzwords of business school, although it cannot be measured, designed or institutionalized. However, we all know that a strong culture always plays a huge role to the company's success and brand recognition. Over the years, Steve Jobs created the apple culture. Therefore, his departure marks the end of an era to the company. Apple needs to rebuild this invisible driving force in order to create the next "breakthrough product" and continue to lead the industry.
Mac computers, iPod, iPhone and IPAD can defeat Google, Microsoft and other companies competing products and become one of the world's most valuable company in…...

Similar Documents

Premium Essay

Apple

...NANYANG BUSINESS SCHOOL AB311 STRATEGIC MANAGEMENT GROUP STRATEGIC REPORT ON APPLE INC. SEMINAR GROUP 2 TEAM GENIE Instructor: A/P LAI SI TSUI-AUCH Word Count: 5,999 Done by: CHAN ZHE YING GOH CHUWEN LEE KOK CHONG TEO KOK MIN JOHN 1 Table of Contents I. EXECUTIVE SUMMARY ............................................................................................................... 3 II. MAIN REPORT............................................................................................................................... 5 1. Introduction of Apple Inc. ........................................................................................................... 5 1.1 1.2 2. 2.1 History................................................................................................................................. 5 Current Business Strategy ................................................................................................... 5 SWOT Analysis ........................................................................................................................ 10 Promising Opportunities ....................................................................................................... 10 The Shift from the PC to Mobile Era ............................................................................ 10 Emerging Markets ......................................................................................................... 11 Consumer Digital......

Words: 8330 - Pages: 34

Premium Essay

Apple

...Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Leave a reply Topic: Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Subject: Business Details: 1. Strategic challenges facing Apple Computer. 2. Dimensions along which company success can be measured. 3. Critical external and internal environmental factors that have strategic implications for Apple\’s future. 4. Dow Apple\’s strategy stands up against industry rivalry. 5. Recommendations you would make to enhance the effectiveness of the company\’s strategy or to change its strategic approach for better results. Abstract: Apple computers were started some 35 years ago by Steve Jobs and Steve Wozniak in the garage of Steve’s home. It has achieve tremendous growth and is currently one of the largest companies in the US marketing electronic technological produces such as the iPad and many other such items that are used extensively by consumers. The company is dedicated to providing its customers the best know-how and understanding through its original hardware, software, and computer related devices along with the best possible services. The major tactical challenge that Apple computer is facing is that the company’s competitors try to surpass its accomplishments and that they are bringing into the market comparable products that are much cheaper than the products marketed by Apple Inc. Introduction             Apple Computer was......

Words: 1402 - Pages: 6

Premium Essay

Apple Product Life Cycles

...The Apple product life cycles indicates just how big the iPhone and the iPad will be over the next few years. It took the iPod five years to break the thirty million units per annum mark. The iPhone got there in four and the iPad will make it in year two of launch. As for the Sony Walkman it never made it, it took over ten years to top out, the iPod topped out within eight years of launch. Apple product Life Cycles are moving faster and higher sooner than ever before. iPod sales may have peaked in 2008 at just under 55 million units and may fall to around 45 million units this year but the iPhone is set to sell just under 70 million units and the iPad is chasing fast behind. It all adds up to an exciting phase of growth for Apple over the next four years with revenues set to rise over $100 billion in 2011. Students of corporate strategy and business theory are familiar with the concept of the Product Life Cycle. Generally the life cycle is perceived to have four specific stages, introduction, growth, maturity and decline generally plotted with volumes a function of time. In the introduction phase, costs are high, sales volumes are slow, there may be little or no competition and customers have to be stimulated to action. Profits are limited and the product is cash extensive as marketing costs are substantial. Key customers tend to be innovators and early adopters. In the growth phase, unit costs are reduced as volumes increase, advertising is amortised over greater...

Words: 571 - Pages: 3

Free Essay

Apple Products

...Writing Exercise: Bring together quotations from two essays Goal: Bring two different authors’ ideas into conversation effectively. Method: Try out these different “moves.” Advanced: Identify or create a “move” of your own. Move #1: __(author 2)__’s idea of __(key term)__ helps provide further understanding/insight/implications of __(idea from author 1)__. Move #2: __(author 2)__’s idea of __(key term)__ complicates/renders problematic/challenges __(idea from author 1)__. Move #3: __(author 2)__’s idea of __(key term)__ helps make visible what __(author 1)__ ignores/fails to take into account/assumes in his/her discussion of __(idea from author 1)__. Step #1: Fill in the blanks. Step #2: Follow up the statement with an explanation of “idea from author 1.” This may take one or multiple sentences. When you do so, do not just explain the author’s idea in broad strokes. Rather, focus on the nuances that will help you better develop your following agenda. Step #3: Explain how author 2’s idea intervenes in what you have just said about author 1’s ideas. This sentence may be a restatement of the sentence you wrote in step #1, but you should now be able to include more details than you were able to discuss in step #1. Step #4: Follow up on step #3 with a nuanced exploration of author 2’s ideas by focusing on his/her ideas that develop or challenge author 1’s idea. Step #5: Summarize what you have written focusing on the resulting idea. This can be used as your......

Words: 535 - Pages: 3

Free Essay

Apple Product Sales Forecast

...A leading indicator of economic forecast can impact Apple’s product sales forecast is the Consumer Confidence Index. Consumer Confidence is a measure of the level of optimism consumers have about the performance of the economy. Consumer Confidence influences consumption (where consumption is a large part of the Gross Domestic Product (GDP)). According to the text, Principles of Economics, “if consumers expect good economic conditions and are optimistic about their economic prospects, they are more likely to but major items such as cars or furniture.”1 While Apple products may not be considered major items, the company (Apple Inc.) could use the current consumer confidence index as a gauge on how well its products could do in the market in a particular period.(Appendix Personal consumption form freelunch.com) Unfortunately, consumer confidence here in the United States (US) has dropped (from 71.5 to 65.1) in the last two months (November and December 2012)2. This drop has been attributed to the uncertainty surrounding the fiscal cliff debate3. If consumer confidence continue to drop here in the US, Apple Inc. may have to look to overseas to make up any sales deficit. 2. What are the international economic factors that impact Apple’s product sales and cost? APPLE’s operations and financial performance depends significantly on worldwide economic conditions. The various economic factors that come into play are: a) Personal disposable income of consumers b) Currency exchange......

Words: 325 - Pages: 2

Premium Essay

Apple

...Purpose The purpose of this report is to present a relevant Discussion Forum and Blog to Apple Computer, Inc. Apple Computer, Inc is the one of main manufacturer of a line of personal computers under the Apple Macintosh brand name, peripherals, and computer software. Two interest groups that focus on services of Apple Company are introduced in this report. The first one is a Discussion Forum named ¡°AppleInsider-Forum¡±. This is a web page concerning all the products of Apple Company, such as iPod, ITunes and Mac computer and let people discuss about these product. The visitors of this discussion forum usually are current and prospective users of Apple¡¯s products. This forum offers people a place to exchange their opinions and experiences in using Apple¡¯s products. The other one is a Blog named ¡°The cult of Mac Blog¡±. It is a news and opinion about Apple and the Mac community. This Blog is powered by Leander Kahney who posts news and threads about Apple on this Blog and viewer may follow their comments. APPLEINSIDER-FORUM Description AppleInsider launched in 1997 and quickly grew to become one of the Internet's premier sources of information for all things about Apple. This forum¡¯s nine different sections cover every aspect of Apple¡¯s products, from hardware to software, from purchasing advice to tech support. Everyday many fans of iPod mp3 player or Macintosh computer gather in this forum to......

Words: 1068 - Pages: 5

Premium Essay

Apple Products

...I love apple products, I cant get enough of them when I was younger I dreamed of having great technology that made my life easier and not harder. Technology can either make you better or worst and I rather choose items that make me better. Simplicity is actually a rarity in the 21st century. And its great to go to a place were you could service for next to almost all your technologic needs. The apple store is one of the smartest places on the planet. They work for you the people, me being a student I look up to people that can make my life easier and I view them as daily heroes of humanity that do not get enough praise. Now you may say to yourself well Farley its just the apple store theirs nothing special about that. Fine I will prove to you in these next paragraphs why I hold the apple story so high in my heart. 2009 March 28, I had just enter training school in the military and I was a young naïve marine and I had just enter sprint and purchased my first cell phone it was a fairly simple mode no crazy features just enough to call mom. It wasn’t any iPhone but it did the job I guess. I know what you’re thinking what does this have to do with the apple well first off the phone already started giving me problems within the first month of having the phone. And yes customer service was horrible when I went to the store they told me to call up the head quarters and when I called the head quarters they told me to go to the store. Now you can see the frustration I had...

Words: 1092 - Pages: 5

Premium Essay

Apple Iphone Target Market & Product Description

...Apple was founded on the first 1st April 1976 by Steve Jobs, Steve Wozniak and Roland Wayne in Cupertino, California. Apple was originally founded to create personal computers but expanded its market in 2001 with the iPod, a revolutionary music playing device. Since that time apple has gone on to release a number of other market leading products including the Apple iPhone, Apple TV and the Apple iPad to make it the market leader in consumer electronics. ------------------------------------------------- Photo courtesy of http://www.technobuffalo.com/2011/12/14/apples-founding-contracts-go-for-1-6-million-at-auction/ ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Apple now has 406 retail stores across the world selling a total of 17 different products in a range of sizes, along with a huge range of accessories. ------------------------------------------------- After Apple’s first day as a listed company on December 12, 1980 it had a market capitalisation of $1.778 billion. Apple IPO makes instant millionaires, December 12, 1980 | EDN. [ONLINE] Available at: http://www.edn.com/electronics-blogs/edn-moments/4403276/Apple-IPO-makes-instant-millionaires--December-12--1980. [Accessed 10 March 2014] ------------------------------------------------- Market Capitalisation is “the total dollar market value of all of a company’s outstanding shares” (citation),......

Words: 1822 - Pages: 8

Premium Essay

Apple

...The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire. The development of Apple Inc. came during the unstable economic times of the 1970’s. Best friends and college dropouts, Steve Jobs and Stephen Wozniak pooled their electronic and business skills to market what was to become the first personal computer. Stephen Wozniak had designed a small computer, the Apple 1, for the enjoyment of some friends at a Homebrew Computer Club meeting. The Apple 1 developed in Steve Jobs’ bedroom and garage, while he envisioned the commercial potential of a personal computer that could help families with personal finances and small businesses with day to day tasks. Vision, drive and creativity allowed this entrepreneur to take the risk to create a business. The challenge of building that business and the desire to control his destiny required passion and perseverance along with innovation. Apple’s first personal computer, the Apple 1, took six months to design and 40 hours to build with an initial......

Words: 1680 - Pages: 7

Free Essay

Durability of Apple Products

...Durability of Apple Products In recent years and particularly months, Apple has been scrutinized for its products durability. There has been some suspicion that they purposely set out to ensure their goods become defective over a short period of time. This usually coincides with a newer version being released. In this way, consumers will prefer to purchase the upgrade, rather than fix the old model. (Rampell, 2013) In the past month, Apple has released its latest iPhone, the iPhone 6. Fans, bloggers and critics took to the Internet to review its features and functionality. Instantly, social media was hit with the apparent news that the iPhone 6 bends in people’s pockets during day-to-day activities. Whether or not this was the case, the notion had taken storm and was spreading virally. It seems that the already growing concerns are becoming more prominent in the consumers mind. However, Apple released a defending statement on the 26th of September 2014. They disclosed that only 9 customers have complained about their phone being too “flimsy”. They also defended their stance regarding the durability, by boasting their glass was the strongest in the industry and the phone contained inserts that reinforced stress locations. Furthermore, Apple stated that before launch the iPhone 6 went through a series of testing to ensure it was up to day-to-day use. The regarded the matter of bending as “extremely rare” and should have no problems withstanding normal use. (Reed,......

Words: 323 - Pages: 2

Premium Essay

Apple

...Marketing Opportunities for Apple Name: Institutional Affiliation: Date: Table of Contents Introduction 3 History of apple 3 Market Presence and Revenue Standings 4 Market research 4 Secondary market research 5 Apple brand review 5 Market segmentation 5 Research analysis of consumer needs and wants 7 Summary on the client's wants and needs 9 Research analysis on apple products Preferences 9 Summary 10 Conclusion and recommendations 10 Reference: 11 Introduction History of apple Apple lnc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The main idea of establishing the Apple lnc at the time was to sell Apple 1, which is a personal computer kit. Steve Jobs during the establishment was one of the majority shareholders with approximately 45% of the total shares, Steve Wozniak also had share as Steve Jobs of 45%. Wayne owned the remaining 10% ownership (bott.org, 2014). During the formation of the Apple, Inc. Company, both Jobs and Wozniak were young entrepreneurs with no asset to their names. They were therefore not afraid of taking any risk. On the other hand, Wayne was a little bit older and had his own personal assets. Due to his fear of undergoing a huge risk, he sold his company ownership stake to Steve and Wozniak for 800$. The valuation of Wayne’s ownership compared to today’s company’s market value, it would be exceeding 3...

Words: 2457 - Pages: 10

Premium Essay

Apple

...UNIVERSITY OF AGDER | Term Paper - Apple | ORG 409-1, INTERNATIONAL MANAGEMENT | Ole Erik H. Larsen 25.09.2015 | Innhold 1 INTRODUCTION 1 2 COMPETITIVE ADVANTAGE 2 3 PORTER´S STRATEGIC GROUPS 3 4 SWOT - ANALYSIS 5 5 CONCLUSION/REVIEWS 6 5.1 Future research 7 6 SOURCES 8 6.1 Guidebook 8 6.2 Internet 8 6.3 Pictures: 8 1 INTRODUCTION Apple is an American multinational technology company that constantly designs, develop and sells consumer electronics, online services, computer software and personal computers. Its best known products are the Mac line of computers, the iPhone smartphone, iPad tablet computer, and the Apple Watch smartwatch. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. By revenue Apple is the second-largest information technology company in the world, after Samsung Electronics. On November 25, 2014 in addition to being the largest publicly traded corporation in the world by market capitalization, Apple became the first U.S. company to be valued at over US$700 billion. As of March 2015, Apple employs 98.000 permanent full-time employees, maintains 453 retail stores in sixteen countries, and operates the online Apple store and iTunes Store. ITunes are otherwise the world’s largest music retailer. Apple has in recent years enjoyed an outstanding success in technology, and the company has grown to become one of the most valuable brands in the......

Words: 2556 - Pages: 11

Premium Essay

Apple Products

...Apple Products MKT/471 November 11, 2015 Microsoft was created in 1975 by Bill Gates and Paul Allen. These two entrepreneurs created the world’s first operating system that became a household, and business, name. Microsoft’s mission is to “Empower every person and every organization on the planet to achieve more” and their strategy is to “Build best-in-class platforms and productivity services for a mobile-first, cloud-first world” (Microsoft, 2015). Their integrated system is heavily used in today’s market with their dominate competition being Apple. Currently their product that hit that market last month was Windows 10. This system is supposed to be a new sleek design that is replacing the horrible software of Windows 8. Windows 10 brought over the touch screen capabilities as well. Currently, it is offered as a free upgrade with the possibility of an individual being charged for this software after one year of being on the market. Microsoft also offers discounts on other software programming to teachers, students, and even business professionals. This product can be found online and most computer retail stores. Windows 10 is supposed to change the way people interact with their computers. “Windows 10 is the first step to an era of more personal computing, one in which Microsoft is moving Windows from its heritage of enabling a single device – the PC – to a world that is more mobile, natural, and grounded in trust. With Windows 10, applications, services, and......

Words: 1779 - Pages: 8

Premium Essay

Customer Behavior Apple Product in China

...of Apple products between Chinese students (12000 words). Executive summary This research focuses on determining the factors which influence the buying behaviour of the customers Chinese students for Apple products. The research was conducted among around 1000 contacts out of which 130 students responded. The research used survey method to collect information from the large audience. The analysis of the information was conducted using SPSS while the survey questions were developed with the help of the literature review which was conducted by review different academic journals. The review of the literature pointed out that there are a number of factors which affect the buying behaviours of customers and that Apple had knowledge about all these factors due to which it was so popular among the Chinese customers. It has been pointed out from the analysis of the information that there are different factors which influence the purchase intention of the Chinese customer such as the quality, brand, design, technology and the functionality. All these are the main focus for Apple products due to which they are so popular among the Chinese customers. It has however been pointed out that price is a significant deterrent and has an adverse impact on the customer buying behaviour. Apple products are significantly expensive in comparison to the competitor products due to which consumers are unable to afford it. The research also suggested those Chinese customers who were using Apple......

Words: 13140 - Pages: 53

Premium Essay

Apple

...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The......

Words: 5086 - Pages: 21