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Apple Strategic Analysis

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Strategic Management

Strategic Inputs: Firm History: Apple Inc. operates in the U.S. the company designs and manufactures computer electronics, computer software and personal computers. Which include Macintosh computers, iPod, iPhones, iPads, and Mac OS X operating system among many other products. The company was established in 1976 in California. The company changed its name from Apple computer Inc. in 2007 to Apple Inc. to reflect the growth and expansion undergone by the company in the electronics industry. Steve Jobs and Steve Woaniak founded Apple. Key dates 1985: John Sculley Ceo 1997: Steve Jobs takes over CEO till his death in 2011, 1998: all in one mac 2002: Ipod, 2007: IPhone, 2010:Ipad. Apple Inc. was named by fortune magazine as the most admired company in the U.S. Apple’s Mission: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.

Performance analysis: As of April, 2010 Apple announced its revenue to be around 13.5 billion dollars, with the current stock price of around 600 dollars. Apple holds over 40 billion in cash reserves. In 2010 there current ratio was around 1.8(current assets/current liabilities), debt to equity ratio of .8(Total liabilities/shareholders equity), efficiency ratio of almost 3(net credit sales/avg. accounts receivable). For the last few years Apples revenue and profitability has sky rocketed due to iPhones and ipads. Apple has very strong ratios, with very positive predicted financial growth. External and Internal Environment analysis: This multinational corporation operates in the U.S. the company designs and manufactures computer electronics, computer software and personal computers. Some of the manufactured products of the company include Macintosh...

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