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Apple Trends

In: Business and Management

Submitted By robertfrost
Words 748
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Apple and the 5 external environmental trends
Although firms worldwide are facing the possibility of restrictive carbon emissions regulation, Apple is uniquely positioned to lead the electronics industry in promoting ‘green’ production, while taking full advantage of opportunities arising from new technological trends surrounding convergence devices and sociocultural preferences concerning the fully integrated, mobile digital lifestyle. Despite Apple’s considerable resources and capabilities, various trends within the general environment pose considerable threats to the ongoing success of the firm. Proper planning and action will allow the firm to marginalize these threats while leveraging core competencies to take full advantage of emerging opportunities to create value for customers and shareholders.
Economic Environment
While the economy in the United States has shown some improvement and there are signs of full recovery looming the outlook is not certain currently. The uncertainty leaves consumers weary of big-ticket purchases like computers. Apple’s premium pricing position leaves the firm at a disadvantage to less expensive competing products. However, when consumers directly feel the improving economy and spending increases Apple will well positioned. Consumers seeking to ‘treat’ themselves following the economic upturn may be attracted to Apple’s premium portables, viewing them as luxury goods. Apple, known for its quality, dependable machines, and excellent customer service may also be seen as presenting a better value than the competitors with fewer frills at lesser prices.
Demographic Environment
Over the past several years the American middle class has experienced increasing costs across many indicators including, healthcare costs and the CPI, but wages have remained relatively stagnant. Apple’s high prices may send potential customers into the

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