...Week 6 New Product Launch Part III MKT 571 Implementation Milestones The Apple Watch rollout is expected to have a similar buzz as the iPhone 7. Apple Inc. counts on the youthful and tech-savvy customers who look forward to the release of each new Apple product with exuberant anticipation to continuing this trend with the Apple watch. Additionally the company plans to increase market share of the 55+ and the fitness oriented demographic with the new Apple Watch. Quarterly sales figures are calculated both cumulatively and based on these three specific demand demographics by quarter to gauge marketing effectiveness. The new Apple watch marketing plan considers milestones of sales at each 50,000,000 units sold. An established goal is to reach additional customers and push market-share upwards, and at the height to have 300,000,000 Apple Watch’s in operation. Evaluation and Control Metrics and Methodology to Measure Performance As quarterly measurements come through on sales to 3 target demographics of loyal customers, 55+, and fitness enthusiasts, the company gauges the effectiveness of the marketing program, together with advertisement reach and effectiveness. In the first two quarters, the company will review the sales of units to 55+ and fitness enthusiasts as attributable to effective advertising campaigns. By the time the 3rd quarter sales numbers come through, the company will decide if the features of the new product truly are meeting the promises made...
Words: 398 - Pages: 2
...Marketing Plan Reda Bouizar Devry University Mktg522 Marketing Plan 1.0 Executive summary The purpose of this marketing plan is to introduce Apple into a new market that has the potential to make the company leading further in the high-tech industry. The proposed product is the iWatch, a smart watch that features Apple’s latest technology. This product will allow the company to penetrate the market of wearable technologies, which will weight 1.4 billion dollars by the year 2018. In fact the market demand is increasing steadily in regard of this new type of technologies. Companies such as Samsung and Google had introduced wearable devices such as the Galaxy Gear or the Google Glass in order to create a new way for consumers to interact with technology. The iWatch will satisfy a new demand that is estimate to five million shipments in the next year. (Ranck, 2012, p. 1). Using the Apple strengths such as advanced patents, strong brand equity and extensive distribution channels; the iWatch can be, like the iPod, a strong vector of development for the company. In fact, the marketing objective proposed by this plan is to become a leader on the wearable technologies market and ultimately sale three million units by the end of next year as a financial objective. This document will present the marketing mix that will allow Apple to reach those objectives. Elements like fashionable design, high quality and new technologies will permit the iWatch to...
Words: 4293 - Pages: 18
...Pricing, and Channels Paper MKT/421 Marketing Tierron Madden, Jacquelyn Her, Michael Highfill and Evan Strick April 05, 2015 Creig Foster The future of electronics are changing, and there are many electronics that have one or another function. It is the one product that a customer look for that can do everything. The newest product will change how we wear and interact with our electronics. It is the beginning of all the possible things that customers can do by wearing a product. Product Features and Target Market Needs Apple watch has multiple services that will make their customers happy and be able to stay in touch with everything conveniently. There are more than one watch to choose from, which will help each customer wanted one that meet their needs (Apple Inc., 2015). A company that have options are important because it allow their customers to have a choice in what they want versus not having any choice. Apple watch lets customers interact and navigate wearing a smaller device to wear around your wrist, but work just like an iPhone or a Mac computer (Apple Inc., 2015). The Apple watch has a retina display that will provide a better quality image, unlike other watches and recognize a simple touch to open up applications (Apple Inc., 2015). This will help customers who do not have smartphones wear something they are used to such as a watch and give them the same experience as those who have a smartphone. Apple Watch has also included a personal touch...
Words: 2190 - Pages: 9
...to Apple Inc. Case Summary: Apple is one of the leading and profitable technology companies in the world. Their products are sold and consumed in over five continents across the globe. Beginning as a computer company in 1976, Apple has transcended into a technology company with a product mix that is dominating many electronic spectrums. Apple has revolutionized the way tech companies market to their consumers. This case study shows how Apple uses advanced innovations that make everyday life simpler for their users. They use price, promotion, and distribution strategies that set a sense of prestige for their products and the people using them. Key Marketing Issues: Pricing – Many electronic customers stray away from consuming Apple products because of the pricing set on the products. They are traditionally priced high compared to competitors. The low-income consumer that does not see the benefit of purchasing the Apple product versus the competitor that also gets the job done will go with the better-priced item. High Innovation Expectations – Apple expectations to create more innovative products on a short schedule is an issue for Apple. Because of their track record and time line that they place on their product releases, they are pressured to make multiple changes to a product within a short period of time. Leadership Public Perception – Leadership has been an issue for Apple since the passing of co-founder Steve Jobs. Any time Tim Cook’s, current Apple CEO...
Words: 987 - Pages: 4
...Apple iPad 4 p`s Today, Apple unveiled its new product, the iPad. The much publicized rumor about a tablet created by Apple is now a reality. Tablet pc's have been around for a long time, but what makes the iPad different from the other market offerings? What strategy does Apple have in place in order to make this a runaway hit like its iPhone and iPod product lines? We'll use the marketing mix(4 P's) to see how Apple strategized its goal to make the iPad a bestseller. Marketing Mix is the set of controllable,tactical marketing tools that the firm blends to produce the response it wants in the target market. Price, product, place and promotion are the 4 P's or components that make up a marketing mix. Product The iPad is a tablet device that has several features. It looks like a bigger iPhone or iPod Touch and possess a led touch screen interface. Its dimensions are 9.56 in x 7.47 in. It is also very thin and has a battery life of ten hours. This product has the ability to surf the internet, listen and purchase music, watch videos, view photos, read e-mail, read and purchase e-books and execute multiple applications. In fact, the multiple applications available for the iPhone will be fully compatible with the iPad! There will be different versions of the iPad at launch with different hard drive capacities and 3g capability. There will be a 16 gb, 32 gb, and 64 gb variants. Also all iPads will have wi-fi and are wireless-n capable. The iPad will also feature the latest bluetooth...
Words: 779 - Pages: 4
...Batool Hendal Raghad Al-yaqout Nawaf Bouarki CPEG 220 Term Paper Aapple vs Samsung Watch After the great revelation in electronic devices, Samsung and Apple companies produced smart watches. For Apple they have e now three different watches. It has apple watch, apple watch sport features and apple watch features. For Samsung, they have Samsung gear S2, Samsung gear S2 classic. This paper aims to provide a thorough study about the organization, architecture, operating systems, programing, and a market survey of existing computer technologies available in Kuwait between a watch from each company. For The Apple Watch, it comes in a square-but-round design. It has two sizes - 38mm or 42mm. it may diverse in case and strap, depends on what range you opt for - regular, Sport, Edition or the...
Words: 2484 - Pages: 10
...Life Cycle Management Analysis Samantha Puckett Axia College of University of Phoenix Solid marketing strategies are the essential key for many successful businesses. Organizations must organize a marketing department that is responsible for developing the best marketing plan that will advertise their new products in order to inform consumers of their product in the initial introductory phase of selling the product. After consumers are aware of the product, positive word-of-mouth marketing can make boost the product sales. Apple, Inc. designed and marketed today’s most popular portable media player known as an iPod. These MP3 players are devices that allow consumers to shop on a jukebox type website created for iPod users known as iTunes that enables consumers to purchase, download, listen, and watch as they play music, games, videos, and store pictures on their devices. In today’s society, when mentioning MP3 players during a conversation, the first thing that would come to most people’s mind would be an iPod. The introduction stage of promoting the iPod; however, was evidently proven to be unsuccessful. Apple Computer, which is currently known as Apple, Inc., initially set out to revolutionize digital music with the iPod. The company focused on developing a device that was fashionable for all ages as well as men, women, boys, and girls. They did not consider the price of the product, but rather they focused on the quality with better options to their devices as opposed...
Words: 909 - Pages: 4
...Introducing marketing Marketing is action or business of promoting or selling products or services. Marketing techniques Marketing techniques is a plan for how you will reach a specific goal by asking customers what they want and applying it. Marketing techniques include choosing target markets through markets analysis and market segmentation, as well as understand consumer behaviour and advertising a product’s value to the customer Definition 1 Marketing is the management process that identifies, anticipates and satisfies requirements profitably. Definition 2 The right product, in the right place at the right price and the right time Definition 3 Marketing is a social and managerial process by which individual and group obtain what they want and needs through operating, offering and exchanging products of values with others. Company introductions NUFC Newcastle united football club sells a service for the fans to watch the professional footballers and sell tickets they also sell programs and merchandise to the fans so they can make as much money as possible. Apple Apple is a company that sells its technology (products) to as many stores as they can so they can make as much money for the company they want to sell all the items they even have stores of their own so they can make more profit. Marketing Technique NUFC Apple Company Objectives The company objective is to sell as many tickets and merchandise as they can to fill the full stadium and sell as much...
Words: 612 - Pages: 3
...Date: 5-8-2015 I. Company Background On April 1976, the Apple Computer was formed by a 25-year-old then Steve Wozniak and a 21-year-old then Steve Jobs who were both college dropouts . It had its humble beginnings tracing its first location of where they started to build computers in Job’s family’s garage. The years that came after became witnesses of how such first creation led to one of the biggest names in the industry now. The ideas and early innovation techniques that emerged from this location would set the foundation for building one of the most important and globally effective technology companies the world has ever seen. In fact, some diehard Apple fans come from all over the globe just to pose for pictures in front of this now-famous garage. Wozniak, the true technical mind behind the building process of Apple’s early computers, spent the summer of 1976 building the company’s very first computer. Figure 1 first apple computer Meanwhile, Jobs began creating advertisements and found a buyer for the computer. The Byte Shop in Mountain View, California, proved to be Apple’s first major customer, and coincidentally the first retail computer store chain in the world. The two Steve were able to build and sell fifty Apple computers that summer, all from within the confined space of the Jobs family’s single-car garage. This would mark the first of many successful products to come from the company. Apple Computer stands out from similar companies with their unconventional...
Words: 6252 - Pages: 26
...[Course Title] [Instructor Name] [Date] Apple iPad Marketing Plan Executive Summary To survive in the global and competitive business environment, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the company’s position. Apple’s market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource...
Words: 2636 - Pages: 11
...BALDWIN Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? Since the release of the iPod in 2001, Apple had been probably the most successful technology company in the world. It revolutionized three businesses in the next 10 years: music, smartphones, and tablets. When Steve Jobs died in 2011, it was up to his successor, Tim Cook, to revolutionize the next set of industries. In 2015, Cook appeared to have three potential targets: watches (wearables), television, and cars. All three were bets on highly uncertain futures. Watches were off to a promising start in their first quarter of shipments, but it was far too early to declare victory. Television seemed ripe for disruption, but many firms had tried and failed to change the TV landscape. And cars, of course, represented the biggest opportunity as well as the biggest leap for Apple. Financially, Tim Cook and his team were unconstrained: Apple was the most profitable company on the planet in the fourth quarter of 2014, generating $18 billion in net income (Exhibit 1). However, Steve Jobs had famously said that Apple’s success came “from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”1 The big questions for Tim Cook and his team included: Were watches, TVs, and car the right focus? Was Apple doing down the best path...
Words: 11550 - Pages: 47
...Unit 3: Introduction to Marketing Pass 1 Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion. Mini cooper It is determined that Mini’s marketing strategy has shifted in terms of targeting and brand positioning. As previously it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young segment. Its international marketing strategy is differentiated in a way that a brand is built up on the historical iconic image of Mini for the UK and associated market. The business strategy of the mini is based on having a powerful brand image. This strategy forms the foundation of the success of the mini Group. Mini believes in maintain core values as technology, innovation, performance, quality, reliability, exclusivity and customer satisfaction. The company slogans of mini in English i.e. “The Ultimate Driving Machine” and “Sheer Driving Pleasure” give us an overview of the marketing strategy it adopts. The strategy of mini is clearly defined on the homepage of the company i.e. “Identify potential and encouraging growth. Knowing what we represent. Recognizing where our strengths lie and making...
Words: 3865 - Pages: 16
...The Marketing Plan Apple Inc. Brittany James Argosy University July 11,2014 Table of Contents 1. Executive Summary 2. Situational Analysis 3. Marketing Strategy 4. Financials 5. Controls 6. Summary Apple is the leading company in technology today. With the world turning towards technology in every aspect of life, Apple has been able to capitalize on each opportunity. The company products include personal computers, laptops, cellphones, tablets (ipads) and new product is soon to be introduced as the IWatch. With all these products, we ask, “ Is the industry growing?” Yes, it is. We live in an era where 5 year olds have the latest IPhone or IPad. Schools are requiring students to have some type of electronic device to even do the course work. Apple has become a household name with every turn of this technology age. With the increase of need and want for technology, Apple’s shares are soaring through the roof. According to Tim Brugger, Apple stocks are creeping to $100 a share, bumping against record highs. Apple is the dominant player in the marketplace. Brugger also states that Apple is the leading developer of new products, out-running Google (Android) and Microsoft (Windows). Moving forward, Apple has strategically developed a product that will sync with all your other I products. The iWatch is assumed to increase market shares for Apple as well as beat out the completion from Google, who has recently launched a smart watch. Globally Apple...
Words: 1676 - Pages: 7
...Running Head: CORPORATE RESPONSILITY 1 Apple’s Corporate Responsibility and Marketing Strategies Brianna Neal Bus 508 Contemporary Business Dr. Laura Jones Strayer University July 15, 2015 CORPORATE RESPONSILITY 2 Apple’s Corporate Responsibility and Marketing Strategies Apple Overview Apple Inc was founded by Steve Jobs and was originally named Apple computer because there sole purpose was to provide personal computers. They later changed there name to Apple Inc to show their innovation and a wide arrange of electronics and cutting edge technology. Apple Inc is know for such products as the IPod, IPod, Mac book and a host of other products to help revolutionize the world. Apple Inc is based out of Cupertino, Ca and is considered a world leader in technological advancement. One of Apple's core values is to promote diversity within the work place. They believe diversity creates innovation which in turn creates new technologies and ways to have a better impact on the environment and a better customer experience (Apple, 2015). Although Apple is at the fore front for having cutting edge technology, they have still fallen under much criticism when dealing with suppliers and their ethical and social responsibilities. Apple’s Ethical and Social Responsibilities Ethical Responsibilities, in the context of business operation can be defined as how the business handles itself when it comes to moral decisions and standard. Social Responsibility is when a business considers...
Words: 1587 - Pages: 7
...The Big Apple's Corporate Responsibilities Russell Ransom Strayer University Contemporary Business BUS 508 Dr. Kimberly Malone-Haddox January 24, 2015 The Big Apple's Corporate Responsibilities Apple Inc. is considered the world’s most admired company in the world. It holds this position in many categories, according to Fortune Magazine. These categories include innovation, people management, the use of assets, financial soundness, social responsibility, and many more. ("World’s Most Admired Companies," 2012) Needless to say, Apple Inc. is doing extremely well, and is projected to beat its current predictions on the sales of its new IPhone and IPad. Apple is at the top of their game, as far as making money and new innovative products that are sought after, year after year, by loyal customers and new customers. The most admired category’s that will be investigated in this paper is the ethical and social responsibilities and the marketing strategy of Apple, Inc. Our textbook states that “An organization that wants to prosper over the long term is well advised to consider business ethics, the standards of conduct and moral values governing actions and decisions in the work environment.” (Kurtz, 2013, p. 32) Large companies, such as Apple, Inc., that are known throughout the world as a global giant, have certain ethical responsibilities to consumers, investors, people who work for them, and the world as a whole. We will look at Apple’s current position on the company’s...
Words: 1554 - Pages: 7
