Premium Essay

Apple, World's Most Valuable Company

In: Computers and Technology

Submitted By manobi
Words 3428
Pages 14
Apple has toppled Google as the world's most valuable brand
Marketing Management – Assignment

Case Study Report

CONTENTS
CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY .......................................................................................................................................................... - 5 CREDIBILITY CHECK .................................................................................................................................... - 6 HOW APPLE ACHIEVED IT? ......................................................................................................................... - 7 Constantly Improving Products ..................................................................................................................... - 7 Creating New Products .................................................................................................................................. - 7 High Margins ................................................................................................................................................. - 8 Distribution .................................................................................................................................................... - 9 The Apps Store ............................................................................................................................................ - 10 iTunes........................................................................................................................................................... - 11 WHY APPLE IS...

Similar Documents

Premium Essay

What's

...did RIM handle those challenges? Largely considered the world’s most valuable and influential company, Apple has had a number of huge successes since its 1977 launch, including the Apple II, iMac iPod, iPhone, iPad, and iTunes. The What were some of the industry factors that influenced RIM? Largely considered the world’s most valuable and influential company, Apple has had a number of huge successes since its 1977 launch, including the Apple II, iMac iPod, iPhone, iPad, and iTunes. The Apply as many TCOs as you can to the RIM. Largely considered the world’s most valuable and influential company, Apple has had a number of huge successes since its 1977 launch, including the Apple II, iMac iPod, iPhone, iPad, and iTunes. The References Editorial Staff. (2012). Four ways Apple has changed under Tim Cook. By The Week. Available at: http://theweek.com/article/index/228478/four-ways-apple-has-changed-under-tim-cook Farber, Dan. (2013). Apple's Tim Cook seeks the 'mother of all opportunities'. Available at: http://news.cnet.com/8301-13579_3-57566068-37/apples-tim-cook-seeks-the-mother-of-all-opportunities/?amp. Accessed on: July 9th, 2013 Lashinsky, Adam. (2012). How Tim Cook is changing Apple. CNN Money. Available at: http://tech.fortune.cnn.com/2012/05/24/apple-tim-cook-ceo/ Buysight, Inc. (2010). Apple's Biggest Successes and Failures. Available at: http://www.buysight.com/blog/2010/01/26/apples-biggest-successes-and-failures/. Accessed on:...

Words: 300 - Pages: 2

Premium Essay

International Business

...A) The name of the company is Apple. The reasons of choosing this company to explore its experience using the concepts of International Business are as follow: Global pattern of trade * Apple is the global company in the retail industry. 43,000 of Apple employees in the United States to work in the 30,000 Apple stores. Apple retail store employees to do more than the average wage of employees, and provides money for universities, as well as a gym membership, 401K plans, health care plans, product discounts and lower prices for the purchase of shares. * Apple has 453 retail stores (such as in March 2015) in 16 countries and 39 countries in the online store. Each store is designed to meet the requirements of the position and the regulatory authorities. Apple has received numerous architectural awards for its store design, especially its location on Fifth Avenue in midtown Manhattan on. Competitive advantage * Before the company advertised its products are being made, the late 90s of the last century the United States; however, as a result of the outsourcing plan in 2000, almost all of the manufacturing process is now abroad. According to a report the New York Times, Apple insiders "that huge overseas factories, as well as flexible, diligent and industrial skills of foreign workers have to make more than their American counterparts that" Made in USA "is no longer a viable Alternatively, for most Apple products. " * The company's production, procurement and......

Words: 1506 - Pages: 7

Premium Essay

Analysis for Apple

...Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Table of Contents Introduction 2 Branding strategy 3 Designing a global identity 3 Using marketing mix strategies in creating unique relationship with the consumers 4 Apple’s strategies for promotions 4 Apple’s strategy for product placement 5 Product as a decisive part in Apple’s marketing magic 6 How Apple’s pricing strategies influence consumer behavior? 6 Conclusion 8 References 9 Introduction Apple is a multinational corporation that concentrates on the production of personal and business computers, electronics, and software. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is truly one revolutionary company that changed the world in several ways. It started the revolution in personal computers in the 1970s with introducing the Apple II (O’Grady, 2008). The company’s introduction of the iPod made a huge impact in the electronic market, following by the iPhone and the iPad. By 2010, more than 60% of Apple Inc.’s revenues were coming from iPhone & iPad. This was a strategic move for the benefit of Apple Inc.’s customers, their employees and the market. It was clear that the company was a serious player in consumer electronics. However, all of these variations and innovations were not approved instantly. Their introduction of the Macintosh Portable, as well as a variety of......

Words: 3185 - Pages: 13

Premium Essay

Apple's Target Market Analysis

...Apple Inc. is an American technology company headquartered in California. Apple designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known product line includes Mac line of computers, iPod media player, the iPhone smart phone, the iPad tablet computer, and the Apple Watch smart watch. Apple also has online services which include its online services include iCloud, the iTunes Store, and the App Store. Apple's consumer software includes the OSX and iOS working systems, the iTunes media browser, the Safari web browser. Apple was initiated by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. Apple is the world's second-main information...

Words: 1933 - Pages: 8

Premium Essay

Corporate Responsibility

...strategies of Apple Corporation. Also, discussed in this paper are the challenges that Apple has faced with factory workers, and trying to balance social responsibility and corporate performance to continue to keep its competitive advantage over its competition. Apple has proven to be a benchmark in the electronic industry by brand recognition, producing several different products which include iPod and the MacBook. Apples marketing strategy is focused on providing the best consumer experience in the world. By investing heavily in education, Apple is also helping their workers learn new skills so that they can better understand their rights. With continuing efforts, you will see in this paper how Apple is trying to strengthen their programs to help suppliers protect their workers. Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Introduction Apple is a multinational company that is headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software and personal computers. Their best-known hardware products are the Mac line of computers, iPod media player, the iPhone smartphone, and the iPad tablet. This company is the second largest company in the world in information technology only behind Samsung, and Nokia. From 2008-2012 Fortune magazines named Apple the most admired company in the U.S. in 2008 and the world, in 2008-2012. In 2013, Apple has surpassed Coca-Cola to become the world’s most valuable......

Words: 1714 - Pages: 7

Premium Essay

Corporate Responsibility

...strategies of Apple Corporation. Also, discussed in this paper are the challenges that Apple has faced with factory workers, and trying to balance social responsibility and corporate performance to continue to keep its competitive advantage over its competition. Apple has proven to be a benchmark in the electronic industry by brand recognition, producing several different products which include iPod and the MacBook. Apples marketing strategy is focused on providing the best consumer experience in the world. By investing heavily in education, Apple is also helping their workers learn new skills so that they can better understand their rights. With continuing efforts, you will see in this paper how Apple is trying to strengthen their programs to help suppliers protect their workers. Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Introduction Apple is a multinational company that is headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software and personal computers. Their best-known hardware products are the Mac line of computers, iPod media player, the iPhone smartphone, and the iPad tablet. This company is the second largest company in the world in information technology only behind Samsung, and Nokia. From 2008-2012 Fortune magazines named Apple the most admired company in the U.S. in 2008 and the world, in 2008-2012. In 2013, Apple has surpassed Coca-Cola to become the world’s most valuable......

Words: 1714 - Pages: 7

Premium Essay

Apple

...one of the most popular brands of computers, mobile phone, and music player. It headquarter located in Cupertino, California, Apple Inc. has experienced many challenges throughout its business history. In 1997 Apple share price was $3.30. In 2012 it share price had risen to $599.55 compared to 2011 at $339.87. On Forbes Global High Performance 2000, Apple is ranked 113 in 2009 and 75 in 2010 compare to Dell and HP which were 187 and 183. Apple is the world's most valuable company, with a current market capitalization of $559 billion. To millions of consumers, the Apple brand embodies quality, prestige, and innovation. The brand is valued at more than $153 billion, making it the most valuable brand worldwide. Although companies have tried to copy the Apple business model, none has been able to discover what it is that makes Apple so unique. Many believe that Apple’s success stems from a combination of several factors, including the remarkable leadership skills of CEO Steve Jobs, a corporate culture of enthusiasm and innovation, and the high-tech products for which Apple is known. These combining qualities have allowed Apple to revolutionize the technology and retail industries. The company has also been challenged with various scandals related to its supply chain in recent times. In its recently released annual manufacturers’ report highlighted related problems such as child labor and poor working conditions. According to the Current Rep Risk index (RRI), Apple Inc is......

Words: 287 - Pages: 2

Premium Essay

Management Paper

...Business Analysis for Apple Inc Robert A Smith II MGT 521 May 9, 2011 Mary Jo Payne, Ph.D. Business Analysis for Apple, Inc As children many people are taught that the only way to earn income is by obtaining a job, and a way to get more money is by logging additional hours on the job. This ideology is true, but for people who also value possessing the free time to enjoy life while in pursuit of financial success this way of life is also very wearing. Investing is a fiscal tool people can use to send their money to work. True investors understand that making their money work presents some risks, but with guidance and thorough analysis they can maximize their earning potential whether or not they receive a raise, decide to work overtime or look for a higher paying job (Investopedia, 2011). With many investment vehicles to choose from such as bonds, mutual funds, and company stocks, the most important thing to remember before investing is to do research and only invest money when there is a realistic probability of revenue. In this paper a Strength, Weakness, Opportunity, and Threat (SWOT) analysis of Apple Inc. was performed to determine if this electronic computer corporation giant is a worthy investment. SWOT Analysis |Strengths |Weaknesses |Opportunities |Threats | |Reputation |Product weaknesses |iPhones ...

Words: 1113 - Pages: 5

Premium Essay

Critical Essay. Doc

...1565) Introduction Apple Inc., the world’s third largest mobile phone maker, ranks in 2013 as the world's “second largest information technology company in terms of revenue” (“Gartner Says Worldwide Sales” 2012). Apple is the world’s “most valuable brand” in the report Best Global Brands produced by Omnicom Group in 2013 (Elliott 2013). For companies as large as Apple, which utilise a wide range of resources and whose influence and power are evident, the society is increasingly demanding these companies to act in a socially responsible manner (Fassin 2012, 87). In the general view, companies are expected to adapt business strategies that can benefit all stakeholders, manifesting an organisational performance that exceeds beyond pure business functions (Harrison and Freeman 1999). One of the predominant theories of organisational administration is stakeholder management, which involves identifying the stakeholders and analysing their diverse demands and interest in developing effective strategies (Davila, Rodriguez-Lluesma, and Elvira 2013, 186). Business organisations that are not considering the interests and demands of their stakeholders encounter detrimental aspects that may cause the demise of the firm, such as declining market share and brand image due to ethical considerations affecting consumers’ brand preferences (Post, Preston, and Sachs 2002, 139). This report will seek to assess the social performance of Apple by delving into how the company manages......

Words: 2275 - Pages: 10

Premium Essay

Apple Swot Analysis 2014

...Apple SWOT analysis 2014 Your best insight into Apple's strengths, weaknesses, opportunities and threats this year. Company background Name | Apple Inc. | Industries served | Computer hardware Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto) Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products) Digital distribution (iTunes store, iCloud, App StoreSM, Mac App Store) | Geographic areas served | Worldwide (retail stores in 14 countries and online stores in 39 countries)[1] | Headquarters | Cupertino, California, United States | Current CEO | Timothy Donald "Tim" Cook | Revenue | $170,910 billion (2013) 9.2% increase over $156,508 billion (2012)[2] | Profit | $37,037 billion (2013) 12.26% decrease over $ 41,733 (2012)[2] | Employees | 80,300 (2013) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. | Business description This is an Apple business description taken from company’s financial report: “The Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products......

Words: 2500 - Pages: 10

Premium Essay

Samsung Swot Analysis

...maintain that lead is one of the difficult tasks. (Lee et al. 2015) SWOT analysis on Samsung Electronics would provide insight of the company. Samsung’s biggest strength is its expenditure on the research and development (R&D) department. Innovation is crucial in technology sector, especially, where companies like Apple, Intel, Microsoft, are operating. In 2015, Samsung spent the second largest amount on R&D which was around US$14.1 billion (Jaruzelski, Schwartz and Staack, 2015). Since 2012, Samsung topped the chart of companies having most patents securing approximately 15000 patents. Interbrand (2015) and Forbes (2015) estimated the Samsung’s brand is worth US$45.3 billion and US$37.9 billion, respectively, making it the 7th most valuable brand in the world. Furthermore, Samsung has adopted vertical integration technique for its smart phones production which has resulted in low cost production. It currently operates in more than 80 countries Discussing weaknesses, Samsung does have some gaps, such as; there are too many models of smart phones in the market, considering that, there was a decline of 32% in its operating profits. Reason being, different models incur various costs. In 2015, Samsung released 34 new models that are exceeded HTC, Apple and Lenovo. Secondly, the company’s position is a bit vague unlike Apple (Lee et al, 2015). Apple has positioned itself as high-tier Smartphone vendor. Samsung, on the other hand, is trying...

Words: 613 - Pages: 3

Premium Essay

Steve Jobs

...and sluggish economic conditions in US, Apple Inc. have been able to sustain its impressive growth into 2012. The company set record quarterly revenues and profits during its second quarter of 2012, which resulted in its stock price catapulting to a level that made it the world’s most valuable company as measured by market capitalization. The record growth in revenues and profits came primarily from volume increases in the sale of iPhones and iPads, which increased by 88 percent and 151 percent, respectively, from the same period in 2011. The sales of Mac computers increased by 7 percent from the second quarter of 2011 to reach 4 million units. Despite his absence, he had been able to provide inspiration for the company’s hottest new products such as iPhone, iPad, and iPod. Leadership Had idea after idea for how to improve the company and turn its performance around. Consistently pushed for innovative new ideas and products Enforced several structural changes, including ridding the company of unprofitable segments and divisions. 9. For proving that a dramatic turnaround can be possible. Once again in charge of Apple in 1997, Jobs struck a deal with Microsoft to help ensure Apple's survival. Under the arrangement, Microsoft invested $150 million for a nonvoting minority stake in Apple, and the companies agreed to "cooperate on several sales and technology fronts." Next, Jobs installed the G3 PowerPC microprocessor in all Apple computers, making them faster than......

Words: 835 - Pages: 4

Premium Essay

Apple Analysis Executive Summary Swot

...FINANCIAL ANALYSIS: Apple, Inc NAME: EXECUTIVE SUMMARY: Apple Inc. is an American company whose reach is multinational. Apple designs, manufacturers personal computers, consumer electronics, software, as well as services related to each of the primary areas just discussed. Apple’s 2013 10-K reports that “The Company designs, manufacturers, and markets mobile communication and media devices, personal computes, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Despite the MP3 players having already been introduced to the world, it was not until Apple released its version of what it felt an MP3 player should look and feel like that the mass market took notice. Apple released its initial MP2 player, its iPod, in 2001. Since the release of that product, Apple has experienced a ridiculous amount of growth. In fact, Apple has been listed as one of the most successful electronics companies in the world (Apple’s 2013 10-K). With Steve Jobs back in control at Apple, The Company did anything but rest on its laurels. Of these primary areas in which Apple focuses, the most important of these is its communication and media devices division. AS Suman Chatterjee (2013) writers in an article published on SeekingAlpha.com, “With the release of the iPhone 5 and strong ties with Verizon (with a US market share of 31.9%) and AT&T (with a......

Words: 2258 - Pages: 10

Premium Essay

Apple Firm Paper

... Dr. Yan Ling ASSIGNMENT 2 FIRM ANALYSIS REPORT: APPLE INC. ------------------------------------------------- GROUP # 4 Sonny Nguyen || Brittany Krammes Larisa Zenokhova || Bryan Berduo Table of Contents Page # SECTION I – INTRODUCTION3 SECTION II – BUSINESS LEVEL STRATEGY3 SECTION III – VRIO FRAMEWORK OF RESOURCES & CAPABILITIES4 SECTION IV – VALUE CHAIN ANALYSIS6 SECTION V- INTERNAL WEAKNESSES7 SECTION VI –STRATEGIC ACTION RECOMMENDATION 7 A. REFERENCES…………………………………………………………………………………………………………….8 B. EXHIBITS………………………………………………………………………………………………………..……….11 SECTION I – INTRODUCTION For this analysis, we chose Apple Inc. because of its impact on the smartphone industry in the United States. First, the report will identify the business level strategy that the company has pursued and key factors that attribute to its success. Next, the report will use the VRIO framework to analyze Apple Inc.’s tangible and intangible resources, and capabilities. Then, a value chain analysis is provided to evaluate how Apple Inc. creates value for their customers, followed by a brief explanation of three internal weaknesses. Finally, based on what our group knows about the mobile industry in the United States and Apple Inc., we recommended strategic actions the company should take in order to maintain its position in the industry. SECTION II-BUSINESS LEVEL STRATEGY Apple Inc.’s existing business-level strategy within the U.S.......

Words: 3121 - Pages: 13

Premium Essay

Apple Inc

...Apple leads the world in innovation with their technology products that are distributed all around the world. Apple was founded by Steven Paul Jobs, Steve Wozniak and Ronald Gerald Wayne on April 1, 1976 and is headquartered in Cupertino, California. Apple’s various products such as the Mac, iPod, iPhone, IOS software, and more help reach sales of $199.38 billion. Apple is #1 on Forbes’ World’s Most Valuable Brands list and twelfth on Forbes’ Global 2000 list. The firms strengths include its capabilities and resources which it can use to obtain a competitive advantage (Bohm, 15). Apple Inc. is one of the oldest manufacturers of hardware and it has control over the product since it manufactures both the operating system and the computers. The company is also well known for its high quality product and this makes Apple Inc different from its competitors. Its products are well designed like the iPod which has consumer friendly characteristics. For example, the iPod is slim in shape which fits easily into the consumers pockets and its light weight enhances portability. The company has also designed many products which suits the demands of its consumers on daily basis. For example, the iPhone enables the company consumers to enjoy music, surf the web, make phone calls and watch videos. All this is done using one device. This has created a strong brand name and brand loyalty making Apple Inc. To obtain a competitive advantage over its competitors (McDaniel et.al, 46). Apple......

Words: 1697 - Pages: 7