...Background……………………………………………………………….1 1.2 The situation of Apple Inc in 2011………………………………………..1 1.3 Apple’s quality control……………………………………………………1 1.4 CRM of Apple Inc………………………………………………………...2 2 Competitors 2.1 SWOT……………………………………………………………………...3 2.2 Porter's five forces………………………………………………………....4 2.3 Market trend……………………………………………………………….4 3 Cross culture issues 3.1 Apple’s product in different country……………………………………….6 3.2 Apple’s management in different country………………………………….8 3.3 Hofstede’s cultural dimensions theory for Apple…………………………..9 4 Corporate social responsibility and profitability 4.1 Economic…………………………………………………………………...11 4.2 Environmental………………………………………………………………11 4.3 Social………………………………………………………………………..13 4.4 Recommendation……………………………………………………………14 5. Conclusion…………………………………………………………………...16 6. Reference…………………………………………………………………….17 1 Introduction 1.1 Background Apple is a multinational company. The company's headquarters is in California in the United States. Headquarters is responsible for product design, development and marketing of consumer electronic products, computer software, and personal computers. All the products, the most well-known product are the Mac series of computers, iPod, iPhone and iPad. Apple has two million employees. Research and development personnel accounted for 2% of the total of 20,000 people. In 2011, Apple's turnover is $ 108.2 billion. This data is far more than our competitors. They are: Nokia, Samsung...
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...iPad, and iPod, the inventions and properties of Apple, are dominating and influencing the mind of teenagers and even the elders alike with its advanced functions and applications that aren’t replicable by brands. Apple’s attainment in this century has led the people to wonder the reason behind its achievements. What kind of organizational and corporate structure does Apple pursue to possess the successes? How does Apple motivate its employees in the work environment? Some give credit to the innovator of Apple, Steve Jobs, whose unorthodox style of leadership is the foundation of the company’s management. Although Apple’s organizational structure, corporate culture may seem to be a new style of management, it is inherently a cultural approach. In addition, it is Steve Jobs who is at the top of the chain of command reinforcing cultural management through his leadership, pursuit of skilled employees, and his firm grounding of corporate culture. Apple is a US-based consumer electronics company known for its ability to come out with path-breaking products. The work culture, propelled by a passion for new products with no trepidation to challenges and obstacles, exemplifies its intense work ethics. The employees are seen as small teams working for the larger organization. With each division working on a special task, one team might be responsible for designing and testing the newly invented product, while another takes care of the marketing. In his article “How Apple Got everything...
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...Introduction Recovering from economic failure or avoiding potential downfall often involves a complete revisualization of an organization. For many businesses, it requires recreating the corporate image and vision and utilizing strategic management to sustain competitive edge. Apple, Inc. is just one example of a company that constantly readdressed its strategic vision and image. During the 1990s, Apple suffered from its multiple changes in executive management and inconsistent strategies. Under Steve Jobs’s leadership, Apple’s vision was to be a continuous pioneer in the PC industry in order to become “an enduring company where people were motivated to make great products...a company that will stand for something a generation or two from now” (Katzenbach, 2012, para. 5). Unlike previous CEOs and much of the competition, Jobs continually strived to keep Apple innovative and exert cultural influence. However, this focus on innovation has forced Apple to continually adapt and offer new products to maintain a marginal advantage in an rigorously competitive industry. The 1990s In the early 1990s, Apple Computer was well received and uniquely valued by PC consumers. This enabled Apple to offer its products at premium prices. However, senior management realized that creating products valued as unique was not enough to sustain profitability. As IBM, its major competitor, dropped prices, Apple needed to alter its business strategy by offering “products and prices designed...
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...Apple Inc. Intercultural Communication Analysis in Marketing Strategies Rong Zhang & Jia Tong Professor Patty Goodman CMN 2002 - Intercultural Communication Aug 5, 2012 In the United States, the legendary stories are never-ending. Typically, people cannot deny that Apple Inc., which designs and sells consumer electronics and personal computers, is one of the most shining and valuable companies in the world. Since 1998, Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings (Goodson, 2011). The products’ revolutions which Apple did not only get Apple become one of the top admired companies but also make the world quite different. Recently, Fortune Magazine pointed out that Apple saw an 81 percent annual increase in iPhone sales, a 334 percent jump in iPad sales, and a stock price that climbed some 75 percent (Gamet, 2012). Why is Apple so successful? The main factors are the excellent products, the effective marketing strategies especially the advertisement strategy, and the attractive corporate culture. Furthermore, how Apple applies their marketing strategies in different countries including Brazil and Russia will be mentioned particularly in the following paper. Competitive Products For a retail company, products are always the core competence. Apple has varieties of amazing products such as iPod, iPad...
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...position of Apple Inc .................................................................................................................. 2 1.1 Competitive strategic position ............................................................................................................ 2 1.2 Strategic group mapping ......................................................................................................................... 4 2. External drivers of change affecting Apple’s Strategic Business Unit ....................................................... 5 2.1 PEST Analysis ....................................................................................................................................... 5 2.1.1 Political and legal drivers ............................................................................................................. 5 2.1.2 Economic factors .......................................................................................................................... 5 2.1.3 Socio-cultural factors ................................................................................................................... 6 2.1.4 Technology ................................................................................................................................... 7 2.1.5 Legal factors ................................................................................................................................. 7 2.1.6 Environment..........................
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...1. Because of Apple’s innovative products and marketing strategies, Apple has grown into one of the most admired and successful brands in the world. To millions of consumers, Apple’s brand represents quality, prestige, and innovation. Although, introducing a new product can be expensive and risky, Apple has reinvented the concept of a new product. Apple products provide a function that is already on the market, however, Apple’s products are different, distinctive, and are often viewed as superior to the competition. Apple’s product strategy is based on innovative designs, ease-of-use, and seamless integration. There are few companies that have been able to exploit the concept of product modification as effectively as Apple. There is no other company has mastered the concept of product differentiation better than Apple. The company’s retail stores and service have helped create a complete product that is unlike any available in the marketplace. This aided Apple in becoming a cultural icon with loyal followers devoted to Apple products. This cultural branding resulted in consumers exhibiting cult-like loyalty to their products. In addition to the company’s revolutionary products, Apple’s success in pricing, promotion, and distribution have also contributed to their popularity. Apple supports “evangelism” of its products, which refers to its employees who extensively promote their products; acting as both employees and loyal customers. These “evangelists” spread enthusiasm about...
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...control and financial control to a certain extent. Apple Inc also uses clan control to meet its performance standards and objectives. Apple’s positive and negative reactions to the use of these controls have a significant impact on the corporation. Apple requires suppliers to commit to their Supplier Code of Conduct as a condition of doing business with them. This is an advantage for feed-forward because Apple makes sure that their suppliers meet policies, procedures, and rules before any operations begin. To meet the requirements Apple conduct onsite audits, approve corrective action plans, and verify implementation. As a result, worker protections and factory conditions have improved at many facilities throughout Apple’s supply base ("Supplier Responsibility", 2011). Apple’s measurement of concurrent control is how they have a plan to reduce cost in shipping their product. A design and engineer team of experts are deployed to develop a product for packaging that is slim and light yet protective. Efficient packaging design not only reduces materials and waste, it also helps reduce the emissions produced during transportation. The advantages of this plan are that more Apple products are being shipped to fit on each shipping crate, more crates fit on each vessel and aircraft, and fewer vessels and aircrafts are used. Apple’s financial control is a method to put a regulation on the finances of the company. Simply put, it controls the outgoing money and incoming...
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...Name Course Instructor Date Situation Analysis 1 Key objectives 1 Competition 2 Current performance 2 Cultural and structural issues 2 Organizational resources 3 Environmental analysis 3 Political Analysis 3 Economic Analysis 3 Social Analysis 3 Technological Analysis 4 SWOT Analysis 4 Strengths 4 Weaknesses 4 Opportunities 5 Threats 5 Marketing process 5 Marketing mix 5 Products 5 Distribution Strategy 6 Promotion Strategy 6 Integrated Marketing Strategies 7 Situation Analysis Key objectives Apple was voted the general victor of the 2012 CMO Survey Award for Marketing Excellence. Apple has been chosen as the victor or co-champ for five back to back years by the example of top advertisers. Apple's unique points: 1. Empathy – Apple comprehends the needs of their customer superior to other organizations. 2. Focus – keeping in mind the end goal to benefit a vocation of the things the company chooses to do, Apple pans to dispose of the majority of the irrelevant opportunities 3. Impute –Apple may have the best item, the most elevated quality, the most helpful programming, and so forth; the company displays its product in an imaginative, proficient way to ascribe the coveted qualities ("Corporate Goals And Objectives For Global Final Paper- Apple Inc."). Competition Apple is being led by Samsung as purchasers are requesting telephones with bigger screens at less expensive costs. Indeed, even with the presentation of iPhone...
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...initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the company’s position. Apple’s market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource management and make continuous efforts to redesign its marketing plan to survive successfully. Company Description Apple Corporation is a highly successful organization that aims to advance in the technology field through its high quality and innovative products...
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...to the organization. The founders, Steven Jobs and Stephen Wozniak, relied on their guiding principles: “Do your own thing, defy the pessimists and ignore the Establishment.” Such custom gave birth to what would be Apple’s “insanely great” Mac, largely patronized and loved by users. When the shortcomings of the existing renegade corporate culture started to surface, Apple’s doomsday was inevitable causing changes in the leadership for a few times. At the time of the case, one of America’s celebrated CEOs, Gilbert Amelio, was invited to take the helm of the organization and was tasked to steer the company away from the imminent crisis it was then facing. Tasked with such great responsibilities of turning the sour crisis into sweet profitability, Amelio had to stand for what he believes would be beneficial to Apple even if he had to breakdown an existing grand old corporate system. Will his successful “chartreuse strategy” for the National Semiconductor Corporation be a duplicable victory story in the case of Apple? II. Point of View Gilbert Amelio, Apple’s New Chief III. Statement of the Problem How would Amelio change the pitch of Apple’s existing corporate culture while laying out a robust corporate operational structure that would enable the company to last for long? IV. Statement of Objectives Short term: ▪ To save Apple from a continuous decline. Long term: ▪ To establish a corporate culture that would provide for a robust operational structure to the organization. ▪ To break...
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... 2.2 Corporate Marketing v/s Product Marketing 2.2.1 Corporate Marketing 11 2.2.2 Product Marketing 13 2.3 Definition and Importance of Corporate Image, Reputation & Brand 2.3.1 Corporate Image 14 2.3.2 Corporate Brand 15 2.3.3 Corporate Reputation 15 2.4 Impact of Exogenous Factors on Corporate Image 2.4.1 Effect of Country-of-origin (COO) on Corporate Image 16 2.4.2 Cultural and social influences to Country-of-origin (COO) 17 2.5 Importance of Corporate Communication 2.5.1 Total Corporate Communication Mix 18 2.5.2 Corporate Communication Wheel 19 2.6 Consumer Behavior 2.6.1 Maslow’s Hierarchy of needs 20 2.6.2 Consumer Buying Decision Process 21 2.6.3 Influence of Reference Groups 22 2.6.4 Family Influence on Consumer Behavior 23 2.6.5 Cultural Influence on Consumer Behavior 23 [pic] Chapter 3: Research methodology 3.1 Research Objectives 24 3.2 Methods of Data Collection 24 3.3 Sample Size 25 3.4 Tools of Analysis 25 [pic] [pic] Chapter 4: Situation Analysis of Apple Inc 4.1 Internal Analysis 4.1.1...
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...Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big opportunity to enter Chinese market, as China just has the boom time economy, and China has the biggest population and Chinese people's income become higher and higher, more and more people are pursuing high level and enjoyable...
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...Almost everyone in business is aware of Apple’s amazing product success and the extraordinary leadership of Steve Jobs. Some would say that it’s the corporate culture of the company that has allowed them to go from solely a computer company to being known for its ability to come out with path-breaking products. That culture has also been tied to the innovation created at Apple and how they became the pioneer of the “Work Hard Play Hard” ethic. When Steve Jobs returned to Apple in 1996, he totally change the whole organization. With the help from his Human Resources Director, Jay Elliot, he reorganized the hierarchy of the company from the more traditional functioning vertical organization designed by the previous CEO to a flat organization, launching open communication policies and recruiting employees who were genuinely excited about creating products for the company (Shelly, 2011). Steve Job’s leadership skills and the principles for hiring the right people and developing management policies were the basis for Apple’s start and what has helped shaped the organization and defined their corporate culture. Apple's human resource management attracts a quality workforce by attracting visionary people that think freely and can see the potential in different objects. It does this through excellent human resource planning, job specifications, recruiting and the selection process. It all begins with hiring the right people, so how does Apple go about finding the best people who...
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...INC. [pic] APPLE COMPUTERS EXECUTIVE SUMMARY This research paper is fully depends upon the true information on the Apple Inc. This paper is specially made for the Apple Computers. The purpose of the paper is to provide the strategic analysis plan for the Apple Inc for the next three years i.e. 2011-2013. The strategic Management Model for Apple Inc gives the useful output from the analysis of all the factors that contributes. This project is based upon to find out the best suitable strategy for the Apple computers so that it can follow that strategy in next three years to carry out the desired goals for the organization. As per requirement of project, the external and internal analysis is carried out. Here we come up with TOWS analysis. From TOWS analysis, there is the 3 suggested strategies for the organization. From those three strategies, we have to pick the one which is best and justified it. OVERVIEW OF APPLE INC Mr. Steve Jobs and Mr. Steve Wozniak founded Apple Inc in 1976 after a long struggle. Before Apple was founded, IBM was already in the market and Apple came into existence when IBM launched its 4004 chip which makes the bulky parts of previous computers into the small chip size. (Aoki, 2009) Apple Inc is wholly owned subsidiary of Apple Inc. Apple Inc deals in designing, manufacturing the personal computers, mobiles, digital music devices, software related to items, services, peripherals and other networking services to the...
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...current and future plans” (BusinessDictionary.com, 2011). In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that are required to reach the long-term goals of the company. This paper’s purpose is recognizing and exploring the external and internal situations of two successful organizations, Apple and Coca Cola. Also, to examine the competitive advantages and strategies used by these organizations, as well as sustaining value in an increasingly competitive market through creative strategic business plans. Another area being explored is the measurement guidelines used to substantiate the strategic effectiveness for these organizations and the effectiveness of these measurement guidelines. Internal and External Environments The whole process can be seen as beneficial knowledge for managers wishing to increase the long-term efficiency and develop strategic plans for the business. An organization’s environment can be broken into two separate divisions. First, the internal environment which is generally compiled of the factors or elements directly involved within the company. This would basically include the managers, employees, stakeholders, and especially the corporate culture of an organization. The external environment includes factors that are out of the organizations control. Some of these factors include political, economical, sociological, technological, ecological, and legal factors...
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