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Apple's Strategy Analysis

In: Business and Management

Submitted By pwwenger
Words 410
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Apple will no doubt be known throughout history as one of the most innovative companies of the technological boom. Business School’s across the country are highlighting Apple’s extremely successful premium niche strategy and praising Steve Job’s as an innovator. Since Steve Jobs’ unfortunate passing the future of Apple has been a source of debate. The real question is whether or not Apple’s growth is sustainable even if new innovative minds take Job’s place. This report will provide an analysis on possible strategies for innovation and whether Apple’s historical growth is sustainable in the future.
The first strategy that Apple must embrace in order to bolster growth is to employ more innovative employees. Apple lost not only Steve Jobs but other innovators that had burned out under his draconian management style. (Murphy) Without new ideas and replacement of these employees Apple will lose its main competitive advantage, innovation of cutting edge technology.
Once Apple employs top talent they will need to nurture their new employees encouraging them to take risks. Michael Murphy from Bloomberg is quoted as saying “Management should direct Apple’s considerable cash reserves to disruptive product research based on consumer insights.” This strategy will create an influx of new product ideas and could help discover Apple’s next “Ipad”.
Unfortunately, while these strategies could promote growth in the future it is hardly sustainable at the present time. It’s been over 2 years since Apple has released a new innovative product and Apple TV is the only new product on the horizon. Apple’s growth will falter without a stream of new products. Even with the most brilliant minds in the world under their employment development of these products will take a considerable amount of time due to their complexity and capital intensive development.
In conclusion Apple needs to...

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