Bronx Soda Company
How do you address your work force?
Based on the Bronx soda company case they must have in mind as their Business grows their need for funding doesn’t diminish. Chances are they would need some form of capital to introduce their new product by expanding into new markets, hire or contract additional help, expand their facilities, or purchase more equipment and machinery in order for the soda company to find growth financing for the business would be easier than start up financing because the business has a demonstrable history of success. Although Richard Leon is not willing to turn his company over he should at least consider finding investors, Sponsors or other equity partners that will help him to keep his business running. Once Richard is able to find additional financing for his company he will then have the chance to solve the issues he is having with his current employees. When it comes to running a business, the business would want to increase profits by boosting efficiencies and reducing costs. The soda company should also commit to a Buying power because particularly in today’s global economy is represented by people from all walks of life (ethnicities, races, ages, abilities, genders, sexual orientations, etc.) To ensure that their products and services are designed to appeal to this diverse customer base, Bronx soda company must hire people, from those walks of life - for their specialized insights and knowledge. Similarly, companies who interact directly with the public are finding increasingly important to have the makeup of their workforces reflect the makeup of their customer base. Currently Mr. Leon has ten employees that is willing to work for him but is requesting better benefits and like healthcare and paid vacations. At the stage of his business right now there are not enough funds to commit to his employees current needs