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Application to Colombia

In: Business and Management

Submitted By daphdechez
Words 307
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In 250–500 words please indicate your expected track (Market Research; Branding and Communications; or Innovation and New Products) and describe your reasons for pursuing a Master of Science in Marketing.

Whilst following a MSc of Marketing, I intend to organize my curriculum along the specialized track "Branding and Communications". I therefore wish to study the following electives: Advertising, Branding and Creativity, Managing Brands, Identity and Experiences, Marketing and the internet, Emerging medias, Empirical models and Consumer behavior.

Initially, I made the decision to study a rather broad subject - litterature and political sciences - a degree I believed would provide a solid foundation of general knowledge, in the subjects I very much enjoy, and would allow me, all the while, to mature in my choice of further orientation. The significant international dimension to my degree allowed me to gain priceless work experiences abroad.

Therefore, through these various internships, all focused upon Marketing and more precisely Branding, events management and external communication, I gained further understanding of what direction I sought my career to take, taking increasingly great interest in this field.

It therefore seems logical to wish to add a sound theoretical knowledge of the subject to that acquired professionally. To follow a Master in Marketing at Columbia would provide the optimum conditions to realize that objective.The curriculum is well rounded and will bring the detailed teaching, both theoretical and technical, of a wide range of subjects, which I still only have modest knowledge of, whilst at the same time allowing me to work towards the area that interests me the most.

To combine this Master of Science with a Bachelor of Arts very much suits me. I would wish to use my previous cultural knowledge, gained at undergraduate

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