...| Marketing ApplicationsMarketing Analysis of company Dary Kraje | | | | | 2012/2013 | | | | | Content 1 Executive summary 4 2 Situation analysis 5 2.1 Company analysis 5 2.2 Company objectives 6 2.3 Customer analysis 6 2.4 Product market 6 2.4.1 BCG matrix 7 2.4.2 Suppliers: 7 2.5 Competition 9 2.5.1 Benchmarking: 9 3 external market environment 11 3.1 Economic 11 3.1.1 Current economic situation 11 3.1.2 Tendencies 11 3.1.3 The current strategy of euro adoption 11 3.1.4 MAIN MACRO-ECONOMICS INDICATORS 12 3.2 Technological 13 3.2.1 Meat product processing 13 3.2.2 Bakery 16 3.3 Political and legal 18 3.4 Cultural and social 19 4 SWOT analysis 21 5 marketing plan objectives 22 5.1 Strategic thrust 22 5.2 Strategic objectives 22 6 Core strategy 23 6.1 Target market 23 6.2 Competitive advantage 23 7 Marketing strategy 24 7.1 Product 24 7.2 Price 24 7.3 Place 24 7.4 Promotion 24 8 communication mix 25 9 implementation and control 26 9.1 Problems to overcome 26 9.2 Control 26 9.3 Budget 26 9.4 Timing of implementation activities 26 9.5 Contingency plans 26 10 conclusion 27 Executive summary Situation analysis Company analysis Dary kraje is a small shop offering quality farm food. It is possible to find there only the food without various flavours, chemical conservations and colourings. Most of the offered products come from Zlin Region. The shop offers pastry, confectionery, meat, meat products, milk...
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...implementation of the 4P’s in the marketing mix concept to include competition, target market, product strategy, distribution strategy, communication strategy as well as the pricing strategy. It will also identify the differences observed in the implementation of these concepts from one country to another. Applications in Marketing The global company in the service industry that was chosen for this assignment is Capco. Capco founded in 1998 by Belgian entrepreneur Robert Hayvaert as the Capital Markets Company. Capco is a global business and technology consultancy dedicated solely to the financial services industry. Capco is a company who deliver innovative solutions in banking, capital markets, wealth and investment management and finance. The company also has operation in other countries around the world. Four of these countries are Amsterdam, Frankfurt, Washington D.C. and New York. Capco provide financial services in all these locations. The company is dedicated to working closely with its clients. They believe in equipping their clients to better meet the challenges of the financial market. Capco incorporates the 4P’s marketing mix concept in helping clients with their financial strategy. When we talk about product it demonstrates a physical product as well as other services. Price refers to pricing strategy that is taken by the company. Promotion represents the many different aspects of communication through marketing which means the transferring of...
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...is on 5136 Darrow Road, Hudson. This area has a number of benefits in terms of the market it will provide for the business. It has several car sales arounding and has KSU, Akron University near by. Market Summary Executive detailing possess good information about the market and knows a great deal about their target customers. This information will be leveraged to better understand who is served, their specific needs and how executive detailing can better communicate with them. Market internal situation * The immediate geographic target is Darrow road in hudson. * A 25 km radius is in need of the service, however 87% of the business will be from within a 7 km radius. * The total targeted population is just over 43,000. Marketing external situation Male:Female – 63%:37%. The reason for this discrepancy in the ratio is generally explained by the fact that men typically care more about their vehicles. Men are more likely to spend money on accessories and add-ons, whereas most women view their cars as a utility. Also, there are more men with company vehicles that may need to be kept clean as a requirement for their organization. Behaviour Factors Individual and family image is personified by the type and condition of the vehicle they drive. Market Needs Executive detailing is providing the market with wide range of services for keeping up with your vehicles appearance. Executive detailing seeks to fulfill the following benefits that are important to the...
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...Devil – Vacuum Cleaners Cytonia Williams 000299566 Marketing Principles and Applications Western Governors University Abstract Company G new stream of vacuum cleaners – “Devil”, are a part of newly improved line of small appliances. The vacuum cleaners are designed in way, so that they allow consumers to improve the quality and convenience of their lives. These new lines of vacuum cleaners are very effective which deliver unmatchable performance by any existing product in the market. Company G’s vacuum cleaners are targeted for consumers who are pet owners. Devil product line will use the existing company logo XG on the product. As an introductory offer company G is offering a 30-day money back with no questions asked to the customers. Product Support of Mission Statement Company G’s Devil vacuum cleaner is a high-quality, innovative electronic solution to enable consumers to improve the quality and convenience of their lives. Devil vacuum cleaner line falls into the category of shopping goods (Consumer good classification).Devil vacuum is part of re-designed small appliances category. The re-designed vacuum cleaner provides a superior performance over any available product in this line. Company G’s engineers were able to design the product in such a way that these appliance provided effective and stable performance for years. This has added lot of value to the Devil product line. Target Market Most pet owners face with pet hair problems and most current vacuum cleaners...
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...Company G 3-Year Marketing Plan Assessment Code: VZT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G is introducing a new product in the XG line of products. It encompasses many of the features used in the ceramic heating elements of other XG small appliances. It is the XG Flat Iron. It is a new innovation in beauty. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The XG Flat Iron is the elite of all small appliances for hair. It is made from the highest quality ceramic and heating elements available on the market. The XG Flat Iron is fully heated and ready to use in less than 10 seconds for superior convenience. It straightens all types of hair with an anti frizz technology that is unavailable with any...
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...Maria Tropiano Saturday, June 8, 2013 Marketing Research Application #2 1. Market Entry Strategy: which global market entry strategy will be most effective and why? The globalthoughts.com and the quickmba.com websites outline several different global market strategies. These strategies include: exporting, licensing, franchising, foreign direct investment, strategic alliances, and joint ventures. Exporting is “the marketing and direct sale of domestically-produced goods in another country” (quickmba.com 1), and is used more often by small companies, licensing “is best used by those companies that have a component of intellectual property,” (globethoughts.com 1), franchising requires lower startup costs for the franchisor but limits the amount of money that can be made, foreign direct investment “is the direct investment of facilities in the target country” (quickmba.com 3), strategic alliances “are simply a business-to-business collaboration” (globethoughts 3), and joint ventures are the “formation of a third independent company owned but not necessarily managed by the partners” (globethoughts.com 2). After reading and analyzing information on these global marketing strategies, the most appropriate and effective strategy for Temple University’s expansion abroad would be the strategic alliance strategy. The strategic alliance strategy would allow each campus of Temple University to collaborate toward common goals “while remaining apart, distinct,” and independent as opposed...
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...evaluation of current market and competition, product development, financial perspective and the future prospective of profitability of the company. The food service industry is experiencing a steady growth in demand amongst the consumers in Singapore. A microenvironment analysis shows that technological advancements have changed the industry in a drastic manner. Industry analysis using Michael Porter’s five forces shows that the strongest force that affects industry profitability is the threat of substitutes. The food service industry faces threats from a whole range of restaurants, fast food chains and locally owned food businesses. The market is segmented into the various age groups, each have to be catered for. Different marketing strategies can be implemented to tap into the different segments. The obstacle facing TRCS is the fast paced changing scene in the industry by consumers and industry players alike. Consumers changes tastes and habits very quickly. Industry players are investing heavily in reinventing themselves to have a bid on the market share. Competition in the industry are held high as there are many established players which are offering promotions which are competitively priced and strategic locations which are near the consumers. With different promotions already available to the public, we are still able to tap into the market. We are able to differentiate ourselves through value added activities such as catering and quality services at...
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...“A Study of International Marketing Application in Foreign Trade in India” Authors: Nader Angoutin Research Scholar in Commerce, University of Kerala, Trivandrum. Email:Nader_Angoutin@yahoo.com Abstract This paper analyses the Study of International Marketing Application in Foreign Trade in India. The study argues the international marketing as simple extension of exporting, whereby the marketing miss is simply adapted in some way to take into account differences in consumers and segment. International marketing research really plays an important role in the marketing research. The study will help in understanding the application of international marketing and knowing the socio economic, foreign trade and financial economic effects. This will fill a critical gap as not much information is available in the context of International Marketing Application in Foreign Trade in India. Keywords: International Marketing- Foreign Trade INTRODUCTION: International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, or across national borderlines. The intersection is the result of the process of internationalization. Many American and European authors see international marketing as simple extension of exporting, whereby the marketing miss is simply adapted in some way to take into account differences in consumers...
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...American University of Sharjah Master of Business Management MBA 509 | Marketing Concepts Spring 2015 Marketing communication strategies and applications in the nutraceutical industry in UAE By Nadia B. Azzam ID 27379 Submitted to Dr. Mohammed Sajid Khan Submission Date May 31, 2015 1 Table of Contents 1.0. Introduction .......................................................................................................................... 3 2.0. Literature review .................................................................................................................. 3 3.0. Application of Promotional strategies in Nutraceutical Dr. Nutrition Centre, UAE ........... 7 4.0. Conclusion ......................................................................................................................... 10 5.0. References .......................................................................................................................... 12 2 1.0. Introduction In today’s society, consumers are bombarded with a massive number of promotional messages delivered to them through different mediums and from different organizations. Whether at home watching TV, listening to Radio, walking in the mall or driving through the city, consumers get exposed to those messages which they process through different channels, and eventually create behavioral responses. However, due to the competitiveness in the market...
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...------------------------------------------------- Group Assignment: Pomaly ------------------------------------------------- Marketing and Multimedia BMK3144 Table of contents Executive summary 4 Company description 5 Company history 5 Vision 6 Core competitors 6 Product description 6 CRM 7 Situational Analysis 8 Environmental analysis 8 Legal 8 Technological 9 Market related 10 SWOT Analysis 10 E-marketing strategic planning 12 Market opportunity analysis (MAO) 12 Segmentation 12 Targeting 12 Differentiation 13 Positioning 13 Objectives 13 E-Marketing for Pomaly 14 The Basic Offer and Value 14 Distribution 14 Market Relationship Management 15 The 4p's of Marketing 16 Product 16 Placement 16 Promotion 16 Pricing Strategy 16 IMPLEMENTATION PLAN 17 Marketing Mix (4Ps) 17 Product 17 Place 17 Price 17 Promotion 18 Relationship Management Strategies 18 Marketing Organization (Staff & Department Structure) 19 Program Plans 20 Evaluating and control 22 Evaluation of reaching the customers 22 Selling the application to 25 % of new suitable clients 23 Selling the application to 50 % of all the suitable clients reached in a year 24 Expanding the business and increasing the number of clients by 30 % 24 Executive summary We are Multimedia University’s marketing students and this report is our group assignment in the subject of Multimedia and Marketing (BMK3144). The goal of this assignment is to help us to realize what are the...
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...overview of the Apple Inc. company. Provide you with a new product/service that will significantly affect the everyday lives of Apple Inc. users. This paper will explain the importance of marketing to Apple Inc. continual success. We will go through a SWOTT analysis that will focus on strengths, weaknesses, opportunities, threats, and trends on the new product/service we provide. To close the paper will show the marketing research approach that will be used to develop the marketing strategy and tactics for the new product/service. Apple, Inc. is a company that focuses on exceling in the mobile communication, personal computers, and portable music industry. Apple also sells a series on software, digital applications, and networking solutions. As of May of 2013 the market cap for Apple was set at $416.62 billion. They also were voted #1 on the Forbes list of “World’s Most Valuable Brands” and in “Market Value.” Since 1976, when Apple was founded by the late Steve Jobs, Steve Wazniak, and Ronald Wayne, has come a long way and topped charts of how powerful and successful they had become. During the first five years of production and operations, Apple managed to double their revenues every four months with an average growth rate of over 700%. Apple dabbled in digital photography, TV applications, and even something similar to a Discman, however they did not succeed. They followed the trends of consumer purchasing and wanted to create their own product to compete in the market and...
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...AND SOFTWARE APPLICATIONS Irene Anderson BIS/219 BUSINESS INFORMATION SYSTEMS DECEMBER 8, 2010 ROBERT ALLEN INFORMATION SYSTEMS AND SOFTWARE APPLICATIONS In today’s business world, information systems and software applications are used in every department from accounting to human resources. Successful organizations use these tools to survive in today’s computing environment. The types of information systems within an organization are 1) Accounting IS, 2) Finance IS 3) PCM IS, 4) Marketing IS, and 5) Marketing IS. These types of information systems collects, processes, stores, analyze, and disseminate information for specific purpose. For each information system in the organization, a specific software application is used by employees to perform a business task such as HRMS under HR IS, INTACCT under Accounting/Finance IS and QuickBase under marketing IS. “Human Resources Information Systems (HRIS) is a software or online solution for data entry, data tracking, and data information needs of the Human Resources, payroll, management, and accounting functions within a business. It is typically packaged as a database.” An example of HRIS application software is Human Resources Management System or HRMS. HRMS is a software application that helps an employer handle a host of human resources functions. It is a database program that tracks employee attendance, performance reviews, training systems, employee’s skills and workplace preferences. This application can also configure...
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...Information Systems and Software Applications Student Name Course Date Teacher Every department within a company needs software applications and information resources to function properly. Three major departments are Marketing, Accounting, and Human resources. Each has tailored applications and they can be purchased, changed, and used appropriately for each company. Prices and complexity can vary, but it is the responsibility of the purchasing company if the price is worth the product. Marketing departments use marketing software to manage marketing projects, create catalogs, and segment customer databases. Marketing software includes all computer programs and applications that help manage marketing work. The types of software used in this department are analyzing, planning, producing, and measuring, which can be broken down into more recognizable groups such as productivity and collaboration, business applications, and design and production tools. Marketing departments utilize these tools to analyze markets and customers, produce offers and promotions, and plan where money and time should be spent to increase sales. Finally, software is used to analyze and measure the results of the department’s efforts (What is Marketing Software?). There are many types of accounting...
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...Information Systems and Software Application BIS/219 April 25, 2012 Abstract Information Systems and Software Application There are many types of information systems and software applications that an organization uses to run their businesses. Today, organization uses the information systems and software applications to broaden their horizons and allow their businesses to function at its full capacity. For example, human resources use the software applications to manage employees, were accounting uses the software applications to help manage the company finances and other applications that help manage the company on day-to-day operations. Every organization has a different agenda and specific duties they must perform. The information systems and software applications helps the organization to run a successful business in todays, environment and help manage every aspect of their business affairs. Also, it will help determined how well a business is doing and which direction the business is going. Business that takes the opportunity to seek investment in this type of software can help take accurate inventory of the company. Three major organizational departments that help run a company is human resources, marketing, and accounting. Human resources gather the information that relates to the employees and the company they uses the information system and software applications to help maintain the company, such as hiring, employees...
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...Information Systems and Software Application BIS/219 April 25, 2012 Abstract Information Systems and Software Application There are many types of information systems and software applications that an organization uses to run their businesses. Today, organization uses the information systems and software applications to broaden their horizons and allow their businesses to function at its full capacity. For example, human resources use the software applications to manage employees, were accounting uses the software applications to help manage the company finances and other applications that help manage the company on day-to-day operations. Every organization has a different agenda and specific duties they must perform. The information systems and software applications helps the organization to run a successful business in todays, environment and help manage every aspect of their business affairs. Also, it will help determined how well a business is doing and which direction the business is going. Business that takes the opportunity to seek investment in this type of software can help take accurate inventory of the company. Three major organizational departments that help run a company is human resources, marketing, and accounting. Human resources gather the information that relates to the employees and the company they uses the information system and software applications to help maintain the company, such as hiring, employees...
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