Free Essay

Applied Reseach Project

In: Computers and Technology

Submitted By vinmack
Words 4157
Pages 17
Running head: POS Benefit for Mom’s Restaurant

The Benefit of Point of Sale Technology for Mom’s Restaurant
Philip Crocco
Keller Graduate School of Management

Abstract
This paper explores the current situation at Mom’s Restaurant and the practical application of implementing a Point-of-Sale system. The background and vision of Mom’s restaurant will be addressed as a point of reference, so as not to change the direction of the establishment, rather to enhance its potential. Current business issues facing Mom’s restaurant as they compare to the industry in general will be discussed to paint a clear picture of the true cost and potential benefits of such a decision. Certain research and opinions from industry professionals will be included to support the proposal for implementation. Different benefits will be examined as they relate to the budget and income statement for Mom’s restaurant.

Purpose of the Report Mom’s Restaurant has served the people in and around South Pasadena for nearly two decades. It has established itself as a neighborhood staple and has reaped the benefits for many years. Though a reputation for quality food and service has kept it going, the times will inevitably catch up with it as the small suburb slowly expands and competitors multiply and become more efficient in managing their costs. It is the purpose of this report to convince the owners and operators of Mom’s Restaurant to invest in a Point-of-Sale system in order to manage costs and improve efficiency of service. Though many options exist for technological improvements, a standard Point-of-Sale system would be a sound investment with many benefits and an impressively significant return on investment ratio. Though a system such as this may not be necessary for survival in the immediate future, this report shows how much of a positive impact it will have on net income and many of the reasons for that impact. Though, like any investment, this proposal is not without risk, this report contends that, if implemented correctly and with care and training, a Point-of-Sale system will provide an immediate and lasting increase in net income.
Background of the Company
Mom’s Restaurant is a full service, casual, family style restaurant. It was founded in 1992 by Jane and Robert Montgomery in South Pasadena, California. The Montgomery’s vision for the restaurant was to provide quality comfort food at an affordable price and in a family-oriented neighborhood. They stress friendly, quality service and make it a point to get to know their customers. Mom’s serves breakfast, lunch and dinner, seven days a week. The menu items are listed at very affordable and competitive price points with the intent to draw in families and regular diners. The seated capacity of the restaurant is 50 people.
Mom’s Restaurant has developed into a very popular local restaurant over the years. There is often a wait on the weekends and it has a steady flow during the week. Mom’s is very popular among locals and many people drive in from surrounding towns to enjoy the restaurant as well. There is a large percentage of regulars that dine at the restaurant and these regulars know and are well-known by the staff. The Montgomery’s have achieved their vision and cemented their place in the neighborhood as the best family restaurant around.
Over the years, Mom’s business has grown without much internal change. The Montgomery’s have invested a little in advertising and general upkeep of the restaurant, but in their opinion, Mom’s Restaurant is a winning formula that is not to be tampered with. Sales have stayed consistent and even in this downturn of the economy, as a very affordable restaurant, it has only felt a bit of the pinch. All in all, business is steady and things are good, but there is always room for improvement.
Discussion of Current Business Issues Mom’s Restaurant has been successful over the years at providing quality food and service at a reasonable price. Sales have been stable, but profits are averaging only seven and a half percent of gross sales. While this is a livable percentage, there is definitely room for growth. With the recent increases in minimum wage in California, labor cost continues to rise. Rising fuel costs have also prompted vendors to add delivery charges to orders as well as raise their prices across the board which has led to increased food costs. These prime costs are what can make or break a restaurant, and though Mom’s is managing to stay ahead, the restaurant could be providing a much better return on investment. Though Mom’s prides itself on the quality of service it provides, its labor cost is a little too high. The industry average for full service restaurants is between 30% and 34% [ (Friddle, Mangaraj, & Kinsey, 2001) ] yet Mom’s restaurant runs just over 36%. Bringing this down to 32% would result in an increase of $3,000 per month to the bottom line which would be more than a 50% increase. Clearly, labor cannot be cut indiscriminately, however, given these statistics, the Montgomery’s should take a hard look at their options for labor reductions. Currently, servers are responsible for everything that goes on at their tables. They greet guests, take orders, deliver food and help to clear tables. While this reduces the number of overall staff required to run the restaurant, it means that each server can only wait on a limited number of guests, and thus, more servers are required. The servers are constantly running around the entire restaurant dropping orders in the kitchen, picking up food to be delivered, checking with the front desk about available tables and customers already seated, as well as clearing things to the dishwasher area. This cycle of service makes it difficult for servers to interact with the guests in a relaxed manner or handle more than a few tables at a time. The other issue at hand is that of food cost. Currently, Mom’s runs about 36% in food costs and 35% on food and beverages combined. The industry average for food and beverage cost runs between 33% and 37% [ (Friddle, Mangaraj, & Kinsey, 2001) ]. Mom’s Restaurant prides itself on using quality ingredients and simply using cheaper ingredients to cut costs would be contrary to that vision. As a result, the Montgomery’s must look at alternatives to reduce their food and beverage costs. In the kitchen, Mom’s Restaurant has perfected the art of controlled chaos. Tickets are dropped off by the servers and the cooks work among themselves to determine who will make what and what the timing of the dishes should be. The different stations are divided, such as salad, grill and sauté, however, the tickets come in with everything lumped together. This system requires a lot of clear communication and one of the staff is always limited in how much he or she can produce because he or she is responsible for expediting the tickets and making sure everyone knows what they should be working on and what is coming up next. In both of these situations, the key to lowering costs is through efficiency. Labor costs can be reduced through server efficiency as well as kitchen efficiency. Further, all employees use a manual punch clock to clock in and out of their shifts. There are no controls in place to ensure that employees are not clocking in early or staying late. Food costs can be reduced by proper ordering and inventories. The Montgomery’s are aware that there is a significant amount of waste in the kitchen, some from over-ordering and some from miscommunication on the line. Though there will always be waste in the restaurant industry, some controls could make a significant difference.
Research Findings on the Topic When attempting to deal with these issues, one major tool for attacking them is technology. The development of Point-of-Sale (POS) systems over the past two decades has been extraordinary. They are much more than cash drawers and calculators now. POS systems can be used for all sorts of things, from operations to analysis, and accounting to labor management. Finding the right system at the right cost can be a challenge, but there are many resources out there to help and many vendors who are willing to compete. There are many developers of POS systems, and choosing one can be time consuming and overwhelming. Each package offers different bells and whistles, though most systems will offer most of the same basic features. One such feature is for inventory control [ (Peters, 2007) ] and with it every item on every invoice can be tracked. Using this feature in combination with an ideal food cost calculator can give a good idea of how well a restaurant is utilizing its inventory. If the numbers are very different, management knows either there is a lot of waste or portion sizes are off and more training is required or that inventory is disappearing and there must be more accountability. This is not only a big issue in the kitchen, but also when it comes to beer and wine. This system can also be used to help with ordering. With perpetual inventories based on sales, managers can keep a much better eye on what is needed without the need to do manual counts. Sales trends can be tracked as well to determine which items require the most inventory on hand. This can lead to less spoilage and waste. Another feature is the labor management function available in most systems. These functions allow management to track labor in real time [ (Peters, 2007) ] as well as limit clock-in and clock-out times for employees. It keeps employees from picking up an extra 15 minutes here and there that seem harmless, but add up after a month and many different employees. These features also allow management to track sales as they relate to specific day parts and determine more efficient scheduling based on the actual needs of the restaurant. Perhaps the most significant benefit in terms of efficiency when considering a POS system is the benefit to the server and the kitchen staff. Even a simple POS system that allows servers to punch orders into a touch screen instead of handwriting tickets can save valuable minutes that those servers could be using to sell. The tickets are compiled and added so servers are not responsible for totaling customers’ bills and there is no room for missed calculations that cost owners money. Furthermore, printed tickets can be routed in the kitchen to the specific areas that need them. This helps to keep things organized and takes a heavy burden off of the expediter. One particular advancement in this area is that of handheld POS terminals that servers can enter orders into while standing tableside. Use of these devices can speed up table turn times [ (Liddle, Operators: Decentralized POS Tools Help Build Sales, 2008) ] which allows for more guests and drives up the top line sales. This is a benefit to kitchen efficiency because orders come in as they are taken and no longer can servers compile their orders and enter several at once when they finally get to a terminal. Furthermore, these mobile units can come equipped with credit card scanners so payment can take place at the table saving the server one more trip. This can be a benefit to customers as well [ (Krummert, Time for a POS Upgrade?, 2005) ] who are apprehensive about identity theft and their cards leaving their sight. From a back-of-house perspective, the POS system also offers many benefits when it comes to paperwork. With data consolidated in one system and everything stored on a database, reports can be printed easily and customized to each manager’s personal interests. Reporting is a key feature of POS systems and will save owners money very quickly [ (RetailSystems.com) ].
POS systems give managers the tools they need to make good business decisions. Utilizing payroll and accounting features can also be a huge timesaver for managers and should be a major consideration when choosing a POS system. When it comes to cost, different systems can vary substantially and owners should really take some time to determine which features and hardware are the most relevant and important to their particular business needs. According to a survey of over a thousand owners conducted by RestaurantOwner.com, the cost of purchasing and implementing a new or used POS system ranged from less than $2,500 to over $50,000 with the bulk of those falling between $15,000 and $30,000 [ (RestaurantOwner.com, 2008) ]. Most of those surveyed were utilizing between 2 and 5 terminals and had between 75 and 200 seats. When deciding which system to go with and what specifics and peripherals to choose, it is important to remember the service plan when putting together the total cost of ownership [ (Lubynsky, 1998) ]. Such things as training costs, maintenance charges and installation costs must also be considered.
Recommendations for the Executive Management Team Given all this information, the Montgomery’s should research and decide on the POS system that best fits their needs. This investment will pay dividends and create a realizable difference almost immediately. By improving efficiency and decreasing the time it takes to turn tables, Mom’s Restaurant could increase top line sales on Friday and Saturday nights with no added investment in advertising. Assuming that the wait time on weekends deters some patrons from staying or coming in the first place, Mom’s could easily fit an extra half of a turn, or 25 people in on both of those nights by cutting even 10 to 15 minutes off of the average table turn. Furthermore, by implementing the inventory tracking and ideal food costing functions of a new POS system, Mom’s could very conceivably lower food and beverage cost to industry standard levels of 33% from 35%. This combination would make a difference of over $3,000 in gross margin. In addition, by increasing server and back-of-house efficiency, labor costs could be reduced by a significant margin. One or even two fewer servers on the floor during some of the shifts can add up quickly and by scheduling cooks based on sales volume, some cost could be cut there as well. All in all, by implementing a POS system, Mom’s could realize another $3,000 benefit per month due to lower labor costs. This could be done without sacrificing the quality of service Mom’s is known for. In fact, by improving efficiency, servers will have more time available to take more tables and interact with their guests. One of the biggest dangers in implementing a new system with so many features is the customer’s lack of using them. Inventory tracking is a very useful tool, but according to survey only 58% of restaurants actually use those tools [ (RestaurantOwner.com, 2008) ]. Once purchased, the tools must be utilized to gain the full benefit of the investment. Another concern is the employees fear and resistance to change. This can be overcome by training, support and understanding more than anything, and according to the same survey, about 60% of restaurants rated their training and support good or excellent. The Montgomery’s should begin by investing in a base system with all the standard features before worrying about all the newest advancements. At approximately $2,000 per handheld unit [ (Liddle, Operators: Decentralized POS Tools Help Build Sales, 2008) ], this part of the investment can wait for a little while. Adapting to the new system will be challenge enough and the staff should be given some time before taking this next step. Furthermore, it will give the Montgomery’s the chance to recoup some of the initial investment before spending more capital. The Micros and Aloha POS systems combined for over 30% of the restaurants surveyed by RestaurantOwner.com and both have very good reputations in the industry. Choosing a company with strong customer support and a firm base in the industry is highly recommended for a restaurant owner who is just beginning to venture into new technology. When compiling all the numbers, it must be considered that there will be added annual costs for maintenance and service contracts under non-controllable expenses and computer supplies under controllable expenses. Assuming that the Montgomery’s decide on a POS system that costs $25,000 inclusive of installation, training and set-up, which is on the higher end of the average range, and assuming the previously stated figures for sales and costs, Mom’s restaurant will earn an additional $37,400 in net income in the first year alone by investing in a POS system. For years two and three that number will rise to $62,400, which is a 95% increase. Given these numbers, even if the results predicted are not fully realized, the Montgomery’s stand to increase their incomes by a substantial amount. As a result, the Montgomery’s should begin the process of choosing a system that suits them immediately.

References
Friddle, C. G., Mangaraj, S., & Kinsey, J. D. (2001, March). The Food Service Industry: Trends and Changing Structure in the New Milllenium. Retrieved from http://ageconsearch.umn.edu/bitstream/14340/1/tr01-02.pdf
Krummert, B. (2005). Time for a POS Upgrade? Restaurant Hospitality , 89 (6), 28.
Liddle, A. J. (2008). Operators: Decentralized POS Tools Help Build Sales. Nation's Restaurant News , 42 (2), 4-26.
Lubynsky, R. M. (1998). Understanding POS Costs. Restaurant Hospitality , 82 (2), 100.
Peters, D. S. (2007). Utilize the Power of your POS System. Restaurant Hospitality , 91 (1), 24.
RestaurantOwner.com. (2008). POS Survey. Retrieved from http://www.restaurantowner.com/members/SurveySummary.html
RetailSystems.com. (n.d.). Frequently Asked Questions about Retail POS Systems. Retrieved from http://www.retailsystems.com/faq.cfm

Appendices Sales Budgets ( Avg. Month) | | | | | | | | | | | | MOM'S REST | | MOM'S REST | | | | | | | Current Average (MO) | | Projected (MO) | | | | | | | | | | | | | | | | | SALES | | | | | | | | | | | Food | 50,000 | 69.4% | | 52,000 | 69.3% | | | | | | Non-Alcoholic Bev | 14,000 | 19.4% | | 14,400 | 19.2% | | | | | | Beer | 4,000 | 5.6% | | 4,300 | 5.7% | | | | | | Wine | 4,000 | 5.6% | | 4,300 | 5.7% | | | | | | TOTAL SALES | 72,000 | 100.0% | | 75,000 | 100.0% | | | | | | | | | | | | | | | | | COST OF SALES | | | | | | | | | | | Food | 18,000 | 36.0% | | 18,000 | 34.6% | | | | | | Non-Alcoholic Bev | 4,000 | 28.6% | | 4,000 | 27.8% | | | | | | Beer | 1,500 | 37.5% | | 1,300 | 30.2% | | | | | | Wine | 1,500 | 37.5% | | 1,300 | 30.2% | | | | | | TOTAL COST OF SALES | 25,000 | 34.7% | | 24,600 | 32.8% | | | | | | | | | | | | | | | | | GROSS MARGIN | 47,000 | 65.3% | | 50,400 | 67.2% | | | | | | | | | | | | | | | | | LABOR | | | | | | | | | | | Kitchen | 10,000 | 13.9% | | 9,000 | 12.0% | | | | | | Dining Room | 9,000 | 12.5% | | 7,000 | 9.3% | | | | | | GROSS HOURLY | 19,000 | 26.4% | | 16,000 | 21.3% | | | | | | Burden | 3,500 | 4.9% | | 3,500 | 4.7% | | | | | | HOURLY PAYROLL & BURDEN | 22,500 | 31.3% | | 19,500 | 26.0% | | | | | | Management | 3,500 | 4.9% | | 3,500 | 4.7% | | | | | | TOTAL REST. P/R & BURDEN | 26,000 | 36.1% | | 23,000 | 30.7% | | | | | | | | | | | | | | | | | REST. & BAR CONTRIBUTION | 21,000 | 29.2% | | 27,400 | 36.5% | | | | | | | | | | | | | | | | | Controllable Exp | 5,500 | 7.6% | | 5,700 | 7.6% | | | | | | Non-Controllable Exp | 10,000 | 13.9% | | 11,000 | 14.7% | | | | | | | | | | | | | | | | | INC FROM OPS. - REST. | 5,500 | 7.6% | | 10,700 | 14.3% | | | | | | | | | | | | | | | | | | | | | | | | | | | | $25,000 | Investment in POS | | | | | | | | | $5,200 | Increase in bottom line (per month) | | | | | | | 4.81 | Payback period (in months) | | | | | | | | $37,400 | Annual increase in Net Income (after POS purchase) yr 1 | | | | | | $62,400 | Annual increase in Net Income year 2 and 3 | | | | | | | 57% | Percentage increase in Net Income year 1 | | | | | | | 95% | Percentage increase in Net Income year 2 and 3 | | | | | |
Current Monthly Average DATE | DAY | GUEST BREAKFAST LUNCH | GUEST DINNER | BUDGET LUN SALES | BUDGET DIN SALES | ACCUM BUDGET TOT SALES | BREAK & LUNCH SERVERS | DINNER SERVERS | | 12/1 | Fri | 50 | 175 | $450 | $2,625 | $3,075 | 3 | 5 | | 12/2 | Sat | 100 | 175 | $900 | $2,625 | $6,600 | 4 | 5 | | 12/3 | Sun | 150 | 100 | $1,350 | $1,500 | $9,450 | 5 | 4 | | 12/4 | Mon | 40 | 60 | $360 | $900 | $10,710 | 2 | 2 | | 12/5 | Tue | 40 | 60 | $360 | $900 | $11,970 | 2 | 2 | | 12/6 | Wed | 50 | 80 | $450 | $1,200 | $13,620 | 3 | 3 | | 12/7 | Thu | 50 | 100 | $450 | $1,500 | $15,570 | 3 | 4 | | 12/8 | Fri | 50 | 175 | $450 | $2,625 | $18,645 | 3 | 5 | | 12/9 | Sat | 100 | 175 | $900 | $2,625 | $22,170 | 4 | 5 | | 12/10 | Sun | 150 | 100 | $1,350 | $1,500 | $25,020 | 5 | 4 | | 12/11 | Mon | 40 | 60 | $360 | $900 | $26,280 | 2 | 2 | | 12/12 | Tue | 40 | 60 | $360 | $900 | $27,540 | 2 | 2 | | 12/13 | Wed | 50 | 80 | $450 | $1,200 | $29,190 | 3 | 3 | | 12/14 | Thu | 50 | 100 | $450 | $1,500 | $31,140 | 3 | 4 | | 12/15 | Fri | 50 | 175 | $450 | $2,625 | $34,215 | 3 | 5 | | 12/16 | Sat | 100 | 175 | $900 | $2,625 | $37,740 | 4 | 5 | | 12/17 | Sun | 150 | 100 | $1,350 | $1,500 | $40,590 | 5 | 4 | | 12/18 | Mon | 40 | 60 | $360 | $900 | $41,850 | 2 | 2 | | 12/19 | Tue | 40 | 60 | $360 | $900 | $43,110 | 2 | 2 | | 12/20 | Wed | 50 | 80 | $450 | $1,200 | $44,760 | 3 | 3 | | 12/21 | Thu | 50 | 100 | $450 | $1,500 | $46,710 | 3 | 4 | | 12/22 | Fri | 50 | 175 | $450 | $2,625 | $49,785 | 3 | 5 | | 12/23 | Sat | 100 | 175 | $900 | $2,625 | $53,310 | 4 | 5 | | 12/24 | Sun | 150 | 100 | $1,350 | $1,500 | $56,160 | 5 | 4 | | 12/25 | Mon | 40 | 60 | $360 | $900 | $57,420 | 2 | 2 | | 12/26 | Tue | 40 | 60 | $360 | $900 | $58,680 | 2 | 2 | | 12/27 | Wed | 50 | 80 | $450 | $1,200 | $60,330 | 3 | 3 | | 12/28 | Thu | 50 | 100 | $450 | $1,500 | $62,280 | 3 | 4 | | 12/29 | Fri | 50 | 175 | $450 | $2,625 | $65,355 | 3 | 5 | | 12/30 | Sat | 100 | 175 | $900 | $2,625 | $68,880 | 4 | 5 | | 12/31 | Sun | 150 | 100 | $1,350 | $1,500 | $71,730 | 5 | 4 | | | | | | | | | | | | | TOTAL | 2220 | 3450 | | | | 100 | 114 | TOTAL | | | | | GUEST CHECK AVERAGE | | 4 | 6.5 | HRS / SHIFT | | | | | | LUNCH | $9.00 | 400 | 741 | TTL HRS | | | | | | DINNER | $15.00 | $8 | $8 | RATE | | | | | | | | $3,200 | $5,928 | LABOR |

Projected Monthly Average DATE | DAY | GUEST BREAKFAST LUNCH | GUEST DINNER | BUDGET LUN SALES | BUDGET DIN SALES | ACCUM BUDGET TOT SALES | BREAK & LUNCH SERVERS | DINNER SERVERS | | 12/1 | Fri | 50 | 200 | $450 | $3,000 | $3,450 | 2 | 4 | | 12/2 | Sat | 100 | 200 | $900 | $3,000 | $7,350 | 3 | 4 | | 12/3 | Sun | 150 | 100 | $1,350 | $1,500 | $10,200 | 3 | 3 | | 12/4 | Mon | 40 | 60 | $360 | $900 | $11,460 | 2 | 2 | | 12/5 | Tue | 40 | 60 | $360 | $900 | $12,720 | 2 | 2 | | 12/6 | Wed | 50 | 80 | $450 | $1,200 | $14,370 | 2 | 2 | | 12/7 | Thu | 50 | 100 | $450 | $1,500 | $16,320 | 2 | 3 | | 12/8 | Fri | 50 | 200 | $450 | $3,000 | $19,770 | 2 | 4 | | 12/9 | Sat | 100 | 200 | $900 | $3,000 | $23,670 | 3 | 4 | | 12/10 | Sun | 150 | 100 | $1,350 | $1,500 | $26,520 | 3 | 3 | | 12/11 | Mon | 40 | 60 | $360 | $900 | $27,780 | 2 | 2 | | 12/12 | Tue | 40 | 60 | $360 | $900 | $29,040 | 2 | 2 | | 12/13 | Wed | 50 | 80 | $450 | $1,200 | $30,690 | 2 | 2 | | 12/14 | Thu | 50 | 100 | $450 | $1,500 | $32,640 | 2 | 3 | | 12/15 | Fri | 50 | 200 | $450 | $3,000 | $36,090 | 2 | 4 | | 12/16 | Sat | 100 | 200 | $900 | $3,000 | $39,990 | 3 | 4 | | 12/17 | Sun | 150 | 100 | $1,350 | $1,500 | $42,840 | 3 | 3 | | 12/18 | Mon | 40 | 60 | $360 | $900 | $44,100 | 2 | 2 | | 12/19 | Tue | 40 | 60 | $360 | $900 | $45,360 | 2 | 2 | | 12/20 | Wed | 50 | 80 | $450 | $1,200 | $47,010 | 2 | 2 | | 12/21 | Thu | 50 | 100 | $450 | $1,500 | $48,960 | 2 | 3 | | 12/22 | Fri | 50 | 200 | $450 | $3,000 | $52,410 | 2 | 4 | | 12/23 | Sat | 100 | 200 | $900 | $3,000 | $56,310 | 3 | 4 | | 12/24 | Sun | 150 | 100 | $1,350 | $1,500 | $59,160 | 3 | 3 | | 12/25 | Mon | 40 | 60 | $360 | $900 | $60,420 | 2 | 2 | | 12/26 | Tue | 40 | 60 | $360 | $900 | $61,680 | 2 | 2 | | 12/27 | Wed | 50 | 80 | $450 | $1,200 | $63,330 | 2 | 2 | | 12/28 | Thu | 50 | 100 | $450 | $1,500 | $65,280 | 2 | 3 | | 12/29 | Fri | 50 | 200 | $450 | $3,000 | $68,730 | 2 | 4 | | 12/30 | Sat | 100 | 200 | $900 | $3,000 | $72,630 | 3 | 4 | | 12/31 | Sun | 150 | 100 | $1,350 | $1,500 | $75,480 | 3 | 3 | | | | | | | | | | | | | TOTAL | 2220 | 3700 | | | | 72 | 91 | TOTAL | | | | | GUEST CHECK AVERAGE | | 4 | 6.5 | HRS / SHIFT | | | | | | LUNCH | $9.00 | 288 | 591.5 | TTL HRS | | | | | | DINNER | $15.00 | $8 | $8 | RATE | | | | | | | | $2,304 | $4,732 | LABOR |

Similar Documents

Premium Essay

Applied

...polBachelor of Business (BS701) Applied Communication (BSB5008) Level 5 Assessment 2: Report – Analysis of a communication problem Due Date: Weighting: Type: Length: Learning outcomes: 9 am 18 November. 2012 30% of final mark Individual write-up and video with a group component via Moodle forum. 1 minute video (avi or mp4 format) (no video = no marks) 800 (+-10%) words report (not including bibliography or Moodle forum) Not respecting the word count will result in a reduction of 5 percent of the total value of this assessment. 1, 2, 3, 4, 5 Task: Dr. Fons Trompenaars has developed a model that describes countries from a cultural perspective using 7 dimensions. Advertising agencies use these dimensions to understand their target audience better and tailor their advertisements based on these dimensions. Advertising agencies from abroad do not always understand the culture of this region. You, as an advertising consultant, have been asked by your manager to analyse the Gulf Arab audience using some of the dimensions of this model and develop a 1 min video to sell a product or service of your choice to the Gulf Arab audience based on its cultural make up. You need to write a report that justifies the communication you have used to sell the product or service to the Gulf Arab audience based on your research on the cultural make up of the Gulf Arab audience on the dimensions: Universalism vs. Particularism, Neutral vs. Affective, Achievement vs. Ascription and......

Words: 1922 - Pages: 8

Premium Essay

Marketing Reseach

...Marketing Institute of Singapore DIPLOMA IN SALES AND MARKETING MARKETING RESEACH DSM 303 |TABLE OF CONTENTS | | | | | |Page | |Branding Efforts by Malaysia Airline System (MAS) |2 - 6 | |Malaysian Hospitality | | |New Experience | | |Service and Upgrading | | |Corporate image | | |Corporate logo | | | ...

Words: 2297 - Pages: 10

Premium Essay

Applied

...Bachelor of Business (BS701) Applied Communication (BSB5008) Level 5 Assessment 2: Report – Analysis of a communication problem Due Date: Weighting: Type: Length: Learning outcomes: 9 am 12 May, 2013 30% of final mark Individual write-up, video and a group component via Moodle forum. 1 minute video (mp4 format) (no video = no marks) 800 (+-10%) words report (not including bibliography or Moodle forum) Not respecting the word count will result in a reduction of 5 percent of the total value of this assessment. Not respecting the video file format will result in a zero grade for this assessment. 1, 2, 3, 4, 5 Task: Dr. Fons Trompenaars has developed a model that describes countries from a cultural perspective using 7 dimensions. Advertising agencies use these dimensions to understand their target audience better and tailor their advertisements based on these dimensions. Advertising agencies from abroad do not always understand the culture of this region. You, as an advertising consultant, have been asked by your manager to analyse the Gulf Arab audience using some of the dimensions of this model and develop a 1 min video to sell a product or service of your choice to the Gulf Arab audience based on its cultural make up. You need to write a report that justifies the communication you have used to sell the product or service to the Gulf Arab audience based on your research on the cultural make up of the Gulf Arab audience on the dimensions: Universalism vs.......

Words: 1938 - Pages: 8

Premium Essay

Reseach Paper

...HBS Europe Research Center (ERC) Update July - December 2013 In this update: - New publications on EADS, Investindustrial, D'O, Siemens, Hg Capital, and Visma. - New completed research project on the transformation of European energy markets. - Ongoing research in General Management, Organizational Behavior, Technology and Operations Management, and Entrepreneurial Management. - ERC case interviews and field research in Austria, Belgium, Denmark, France, Spain, Sweden, and Switzerland, Selected events: Glocoll Program on campus; MBA events in Munich, Frankfurt, Paris and London; the European Area Conference; CSR Conference in Brussels; EAB meeting in Milan; L'Etudiant Conference in Paris; ELC Meeting in Geneva. It is with mixed feelings that we say farewell to our Research Associate, Mr. Karol Misztal. Karol first joined the ERC in 2010, and quickly became a valuable member of our team. We are thankful for his contributions to our organization and, undeniably, he will be deeply missed. Please join us in wishing Karol the very best of luck and success in all his future endeavors. We were also very fortunate to welcome two outstanding Harvard College students to the ERC team for a two-month internship: Ms. Nina Chen and Mr. Roland Yang. We would like to thank them for their great work and we wish them all the best for their future careers! br> And to all of you, Happy Holidays and best wishes for 2014! Newly Released Cases Case study "FX Risk Hedging at...

Words: 1545 - Pages: 7

Free Essay

Course Project: Applied Information Technology Project

...Course Project: Applied Information Technology Project MIS 535 – Managerial Applications of Information Technology Prof. Richard Dixon Table of Contents 1. Abstract 2. Brief Company Background 3. Discussion of business problems 4. High Level solution 5. Benefits of solving the problem 6. Business/Technical approach 7. Business process changes 8. Technology or business practices used to augment the solution 9. Conclusions and overall recommendations 10. High-level implementation plan 11. Summary of project Abstract Brief Company Background The organization that will be the topic of my discussion in my final project paper is Cook County Health and Hospital System (CCHHS) in Cook County, Illinois. The Cook County Health and Hospitals System is the safety net for health care in Chicago, suburban Cook County, and unincorporated Cook County boundaries. There are three hospitals in the Cook County Health and Hospital System. John H. Stroger Hospital is the main hospital in the system, which is located in the Illinois Medical District on the Near West Side in Chicago. Stroger Hospital serves as the primary public provider for medical services for Cook County. The other two hospitals are, Provident Hospital is located on Chicago’s south side, and Oak Forest Hospital is located in the south suburb of Oak Forest. Not only is there three hospitals in the system, but also 16 Ambulatory and Community Health Care Clinics. My......

Words: 873 - Pages: 4

Free Essay

Applied Business Research Project

...Applied Business Research Project: Benefits of Business Group Collaboration Systems April 12th, 2009 Table of Contents Abstract 3 Purpose of the Report 4 Background of the Company 4 Discussion of Current Business Issues 5 Research Findings on the Topic 6 Recommendations for the Executive Management Team 8 Bibliography 10 Abstract One of the fastest moving industries is gas and convenience store market and also one of the toughest to maintain. Facing giants like Wal-mart, BP, Circle-K, and Exxon Mobil, Phillips 66 and many other retail chains like yours often results in competition operating across the street from one another. So in this type of industry that has a saturated market of convenience, how do you make profit and retain customer loyalty through business strategies that differentiate you from the competition? Does it begin in the gas price? Perhaps it begins with the sale of milk with cookies? No, I think it begins with business intelligence that tells you the customer sees the lower gas price, stops in to pay for and sees the coffee and donut deal that further lowers his cost of gas. How does all that happen? According to an Oracle White paper “Daily Business Intelligence requires an information delivery environment that offers advanced analytics that are easy to use.”(Mirani, Jagdish) This business intelligence often filters through many departments before it ever reaches the executive decision makers, which ultimately leads......

Words: 2086 - Pages: 9

Premium Essay

Math533: Applied Managerial Statistics Course Project – Part a

... MATH533: Applied Managerial Statistics Course project – part A I. Introduction. AJ DAVIS is a department store chain, which has many credit customers and wants to find out more information about these customers. A sample of 50 credit customers is selected with data collected on the following five variables: 1. Location (Rural, Urban, Suburban) 2. Income (in $1,000’s) 3. Size (Household size) 4. Years (the number of years that the customer has lived in the current location) 5. Credit balance (the customers current credit balance on the store’s credit card, in $) II. Individual variables. 1. Location Tally for Discrete Variables: Location Location Count Percent Rural 13 26.00 Suburban 15 30.00 Urban 22 44.00 N= 50 [pic] Interpretation: Look at the table and the pie chart above, we can see the location of AJ Davis’ customers is distributed in 3 areas: rural, urban and suburban. The majority of customer live in urban areas with 44%. Suburban areas with 30% of customers are the second and rural areas have the least amount of customers with 26%. 2. Income. Descriptive Statistics: Income ($1000) Total Variable Count Mean StDev Minimum Q1 Median Q3 Maximum Income ($1000) 50 43.74 14.64 21.00 30.00 43.00 55.00 67.00 Variable Range Income ($1000) 46.00 [pic] Interpretation: Based on the table and histogram, we have some comments as follow. The range of......

Words: 965 - Pages: 4

Premium Essay

Applied Research Project

...10/09/2011 APPLIED RESEARCH PROJECT MISCELLANEOUS: * Computer Ethics * Virtual Reality * Multimedia * Telecommuting * Data Security * International Issues * Computer Based-learning After reviewing several options for my discussion, I decided that exploring a publishing company, Design Space Media Group, LLC would be an excellent and diversified approach to the many miscellaneous aspects present within an organization. Design Space Media Group began publishing 7 years ago as a Chicago based Architectural Publication, and shortly after, expanded to several countries around the world. As the company cultivated its publications into several multimedia developments, Tranzit Magazine, a lifestyles by-product was launched along with several other new ventures. There were certain challenges that came with expanding, and the organization would have to adjust in order to thrive in a rather competitive, yet questionable economy. Computer Ethics According to Kenneth C. Laudon and Jane P. Laudon “Ethics refers to the principles of right and wrong that individuals, acting as free moral agents, use to make choices to guide their behaviors”. Computer ethics is set of moral principles that regulate the use of computers. With these simple moral principles, there are some common problems of computer ethics that includes intellectual property rights such as copyrighted electronic content, privacy concerns, child abuse, fraud and how computers......

Words: 2070 - Pages: 9

Free Essay

Applied Reserach Course Project

...Applied Research Course Project Radames Ramirez RRamirez14@my.keller.edu MIS589 – Networking Concepts and Applications Instructor: Lynn Risley 3/10/2016 MIS589 Project Milestone 0Proposal Draft | Cloud infrastructure ServicesKaiser Permanente Hospitals | Prepared by: Radames RamirezDate: 03/03/2016 | Approved by: | 1. Description of the service-summary In an attempt to provide end users with a well maintained network storage that would be easily accessible from any location while maintaining a secured connection. To provide an environment to minimize the use and maintenance of local servers, server space, connectivity, and redundancy. | 2. Intended clients or customers The intended client or customer would be the end users of the company, this end users vary from medical office assistants, physicians, office managers, nurses, administrative assistants, receptionist, finance dept, insurance dept, medical records, and materials management to name a few. | 3. Business objective statementThe business objective is to minimize the cost of maintaining 40+ servers on a specified region, meanwhile providing for data storage, redundancy, and fast access to network files that would be housed in the cloud. | 4. Application architecture descriptionThe application architecture would consist of building a system that in scalable for future growth, it would possibly include emails servers, data servers, instant messaging. | 5. Information provided to the clientsThe......

Words: 3576 - Pages: 15

Free Essay

Applied Business Project

...men’s growth without destroying his roots” Frank A. Clark I would like to thank my academic advisor, Gordon Holyer for his patience and kind guidance through various stages of the project. Through his suggestions and valuable advice the project grew in scope, gained necessary clarity and professional delivery. The benefit and help provided by Gordon Holyer is best summarized in the opening quote above for which I thank him wholeheartedly. Furthermore, I would like to show my appreciation for Vancouver Island University faculty for seamless transition from classroom to work settings. To my Internship Coordinator Nattallie Tessier my sincere gratitude for your tireless commitment and unwavering support. Last but not least, I would like to show appreciation to my Internship Mentor Carrie Linegar for giving me this internship opportunity at BC Wheelchair Basketball Society. I will always remember the experience as wonderful and it was genuine pleasure learning from you. Without of the collective support of all individuals involved I would not have completed this project. Milan Azanjac 565 582 699 Table of Contents Acknowledgements i List of Acronyms iv EXECUTIVE SUMMARY vii SECTION 1 – INTRODUCTION 1 1-1. Company Profile 1 1-2. Goals and Objectives of the Applied Project 1 SECTION 2 – SITUATIONAL ANALYSIS 3 2-1 Environmental Analysis 3 2-1-1. Economic segment 3 2-1-2. Social-Cultural Segment 4 2-1-3. Technological Segment 5 2-1-4. Legal......

Words: 12225 - Pages: 49

Free Essay

Applied Information Technology Project

...Video Teleconferencing, also known as VTC, is a telecommunication technology that allows different locations the ability to have a two-way video and audio communication simultaneously. This allows business meetings to take place in the privacy of their own office or home no matter where they are located in the World. VTC is becoming popular choice for meetings, and colleges, the military utilizes VTC in classrooms and families of deployed service members can communicated from overseas with one another. There are advantages and disadvantages to VTC. In order to understand the advantages and disadvantages, one must first understand how the technology system operates. VTC uses a digital compression of both video and audio in real time. Ones and zeroes are used in digital technology and are subdivided into what is called label packets. These packets are then transmitted through the digital network where they are converted between analog and digital format. In order to convert the signals a Coder/Decoder or CODEC is used. Some items that are required consist of video camera, computer, microphones, monitors, webcam, speakers, internet or landline, television, or projector. The computer is “a data processing unit that ties together the other components, does the compressing and decompressing, and initiates and maintains the data linkage via the network.” (Videoconferencing) Later in the paper, I will go into more detail of the VTC structure. Advantages to VTC consist of......

Words: 630 - Pages: 3

Free Essay

Is 535 Applied Research Project

...purchased while on vacation and shipped to another state to a friend. Simply put, the payer’s home state collects the sales tax. It is the same in the case of a traditional store in your home state. He who pays for the item pays the sales tax to his home state. Since you can go online anywhere in the world there needs to be a constant. The constant will be the address on the billing section will determine which state collects the sales tax for that transaction. To prevent fraud when a person enters their credit card info the state is determined by the home address of that consumer automatically the same way we determine if it a MasterCard or Visa card. Maybe an additional state code could be entered to ensure the correct state rate is applied. This can be incorporated into any online shopping cart service. The tax rate is automatically calculated the same way shipping costs are calculated on most sites. Are there possible ways to get around these taxes? Yes. People could get out of state accounts or credit cards of a state that does not have any sales tax. But most people would simply pay the tax. Amazon would then simply collect the tax and pay their affiliates. I think they are just delaying the inevitable. Internet sales taxation will be a standard method of tax revenue by states and with the growth of Internet sales Amazon will survive. There are many things online retailers could do in the meantime to delay implementation of sales tax collection. For example, a......

Words: 2219 - Pages: 9

Premium Essay

Applied Research Project

...Applied Research Project Course: IS 535 Submitted: 04/14/2011 Introduction HSBC is one of world’s largest banks with electronic commerce, which consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. With HSBC, the amount of trade conducted electronically has grown significantly with widespread Internet usage. ("HSBC" 2009) The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. ("HSBC," 2009) A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web. Electronic commerce that is conducted between......

Words: 1752 - Pages: 8

Premium Essay

Reseach

...The Performa of application every HFC (Housing Finance Companies) is different from the other but about 80% information required to be furnished is the same. Along with the application form necessary documents like address proof, age proof, proof of income, bank balance etc. are also to be attached with the application form before it is submitted to the HFC. Along with all these documents HFCs also ask for processing fee of the home loan that varies 0.25% to 0.50% of the total loan amount.  Step 2 : Personal Discussion After successfully filling the application form and submitting it to the authority the next step is face to face with bank or HFC where you have applied for the home loan. The bank first evaluates the papers submitted and summons the applicant for the personal discussion regarding the home loan applied for. It is advisable that you carry all your original documents of whose copy you have submitted along with the application.  Step 3 : Bank's Field Investigation The next step is the field investigation done by the HFC or banks. They sent their representatives to the existing residence of the applicants or their offices for the validation of the documents submitted. This is the essential part for the banks to establish the trust with the applicants. Step 4 : Credit appraisal by the bank and loan sanction This is the make or break stage of the process. The bank or HFC will establishes repayment capacity based on your income, age, qualifications,......

Words: 2549 - Pages: 11

Premium Essay

Reseach Project

...Name: Tutor: Course: College: Date: Allstate One organization that I would like to work for is the Allstate Foundation. I choose the organization because I have great passion for the community and the vulnerable members in the society. The organization is involved in many activities around the United States. The main purpose of the organization is to help people. Many people across the nation who go through various challenges get assistance from the Allstate foundation. The foundation offers solutions to many people access safer and better lives. Most of the projects are carried out in regions that are most affected. The foundation also work with Americans achieve the future financial dreams by empowering people with necessary resources. Additionally, the foundation is a major player in advocating for values, intolerance and inclusion of all people in development projects without any discrimination.  History Allstate foundation was established in 1952 as a self governing organization. The main focus of the foundation was based on charitable mission. The organization is funded and sponsored by a parent company of the Allstate Corporation.  Milestones • 2004-Allstates foundation set up $1 million catastrophe recovery fund • 2005- started the safe driving agenda with the aim of reducing teen accidents through Awareness • 2006- award victims of domestic violence job opportunities and education support • 2012-allstates foundation give $50000......

Words: 673 - Pages: 3