The manager of the Filtration Unit, Peter Vyas, asks for $ 2 million to launch RIMOS, that from my point of view is the right thing to do. He should handle the expenditure request by stressing all the improvements that his team has been able to bring to the mini-oxidation system (in terms of design, functioning, sustainability and efficiency). Moreover he should underline the increased probability of success given by the first-mover advantage that is obtainable in the new specified market (U.S. regions with governmental restrictions for irrigation). Vyas knows that he’s facing a critical decision, but he’s confident that his project is going into the right direction and that is necessary to go forward for the survival of the division and to recover full trust. In order to obtain the additional $ 2 million funds, he needs to satisfy Cynthia Jackson’s request, adding specific data about costs, sales and targets, so that the business plan will be clearer. To convince the vice-president, Vyas should demonstrate how the additional investment could be useful to implement the project, for example: an increase of $ 2 million in advertising expenditures, will educate customers to the new technology and will help people understand how their lives will be simplified by RIMOS, with a consequent increase in demand.

Cynthia Jackson, vice-president of ART’s Water Management Division, has to decide on the commercialization of the mini-oxidation system, compromising the survival of the Filtration Unit. Jackson has got several reasons to reject the project: the product launch is too risky because it may not be accepted on the market, its price is too high, costs of production and distribution are huge and the expenditure request is considerable. In addition we can’t forget that the Filtration Unit has been unprofitable during the last 5 years and lots of colleagues suggested her to