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Approaches to Survey Data

In: Business and Management

Submitted By 7os7os
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Approaches to the
Analysis of Survey Data
March 2001

The University of Reading
Statistical Services Centre
Biometrics Advisory and
Support Service to DFID

© 2001 Statistical Services Centre, The University of Reading, UK

1. Preparing for the Analysis






Data Types



Data Structure



Stages of Analysis



Population Description as the Major Objective



Comparison as the Major Objective



When Weighting Matters






Ranking & Scoring


2. Doing the Analysis






One-Way Tables



Cross-Tabulation: Two-Way & Higher-Way Tables



Tabulation & the Assessment of Accuracy



Multiple Response Data






Looking for Respondent Groups












Next Steps


© SSC 2001 – Approaches to the Analysis of Survey Data



© SSC 2001 – Approaches to the Analysis of Survey Data

1. Preparing for the Analysis
1.1 Introduction
This guide is concerned with some fundamental ideas of analysis of data from surveys. The discussion is at a statistically simple level; other more sophisticated statistical approaches are outlined in our guide Modern Methods of Analysis. Our aim here is to clarify the ideas that successful data analysts usually need to consider to complete a survey analysis task purposefully.
An ill-thought-out analysis process can produce incompatible outputs and many results that never get discussed or used. It can overlook key findings and fail to pull out the subsets of the sample where clear findings are evident. Our brief discussion is intended to assist the research team in working...

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