...Managing Director, Aqualisa From: Jun Mo Kim, Marketing Analyst Subject: The marketing strategy for the Quartz product Introduction Showers market in the U.K. was bothered with problems that only about 60% of households in U.K. had showers. Even though Aqualisa accomplished an innovation of the Quartz shower, momentous product regarding quality and cost, they still faced problems that had low sales and did not meet the company’s expectations. The purpose of this memo is to review the important features related to a new plan for Aqualsa’s success in the future. This memo will address market analysis, situation analysis, and a recommendation. Market analysis According to case, showers in U.K. used four different channels such as trade shops, distributors, showrooms and DIY outlets to sell products. First, the major customer of trade shops was the plumber who was seeking believable product availability rather than official information and Aqualisa products were available in 40% of trade shops. Next, about 2,000 showrooms were in U.K. and about 25% of Aqualisa products were sold. They tended to be more high-end and were supplied by distributors. Therefore, Consultant in showrooms usually helped consumers for the choosing and planning for their bathroom. Also, showrooms not only enabled costumers to view the product but also offered installation services. Last, do-it-yourself retail outlets offered do-it-yourself products such as Electric showers which led sales because...
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...Aqualisa Quartz Subject: How to best market the new Aqualisa Quartz line of showers Problem: Aqualisa has created a superior new shower line that seems to be perfect for the needs of customers but the sales are far below expectations. Customers do not have brand awareness of Aqualisa, plumbers are wary of innovation and salesmen are unsure of how to positively market a product without negatively reflecting on other products in their company. Background of the situation: In the United Kingdom only about 60% of homes have showers due to the unique issues of bathroom remodels in Victorian era homes. Homes with plumbing from this period are gravity fed, with a separate boiler; this meant poor water pressure and temperature fluctuations. Three types of shower solutions were installed in UK bathrooms. * Electric Showers use water from cold water supply. Electrical heating elements in the shower raise the temperature of the water. This type of shower did not address the flow problem. These are a budget solution and very bulky. * Mixer Shower valves; either Manual or Thermostatic. Both mix hot and cold water to create the desired temperature of the water; these require a lot of excavation of the wall during the installation. To help the water pressure additional booster pump was used. These are a high end, attractive, but costly solution. * Integral power showers are compact with thermostatic mixer valve and a booster pump. They require mounting of a box in the wall...
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...Situation Analysis Theory 1: Environmental Analysis Political: UK Economic: Social: Only 60% of UK homes have a shower while everyone has a bathtub. The culture of do-it-yourself is pervasive in the UK. Also, there is a limited number of master plumbers. Consumers were generally uninformed about shower options which they did not understand well. Technological: No real innovation before the Quartz. Only innovations at this stage are aesthetic but have a minimal effect on market share. Natural: COMPANY SWOT Evidence Implications Strengths Market Growth Aqualisa is a profitable company with a market growing at a rate of 5% to 10% in 1998 Strong reputation Premium brand Consumers view Aqualisa as a premium brand with great service and with top quality showers Top raking Number 2 in mixing valves and number 3 in the overall shower market Good relationship with plumbers Aqualisa has a long-standing direct relationship with a group of plumbers which they call “our plumbers”. They are very loyal to the Aqualisa brands. Wide distribution Aqualisa products (including Gainsborough) are sold in showrooms, trade shops, DIY sheds as well as sales people. Innovation The company spent three years and 5.8 million pounds to develop the Quartz. Also, several product innovations are currently being developed. Weaknesses Low distribution in showrooms Aqualisa products are only sold through 25% of the 2000 showrooms in the UK Developers are price-sensitive Most developers...
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...vacations. We set schedules, make reservations and become slaves to them. I started wishing I were Samoan. Many folks stay home and celebrate Christmas with family and friends, but not me. I am a bachelor who likes to take every opportunity to go places and see new things. I have no family except two sisters – one 500 miles away and the other 3000 miles away. I had a month off from work, and I certainly wasn’t going to waste it hanging around the house and watching myself grow old. I had packed the previous day and partied the previous night, so my things were ready but I was not. It is difficult to overcome the urge to stay in bed and say the heck with plans. I’m not sure why I didn’t. I made my unsteady way into the bathroom where a hot shower put me in a better frame of mind. An hour later my dog Nina and I were in my truck and headed for the stable to get my horse and trailer. Nina and my horse are my immediate family, so I like to take them with me on vacation whenever possible. At the stable a colleague of mine, Pam, was visiting my horse BJ. She watched as I quickly hooked up my trailer and loaded BJ. I made a hasty but polite departure and headed on the first leg of my journey, which was to my sister in Ohio – a 500-mile drive from my home in Eastern Pennsylvania. I had only gone about two miles when I suddenly realized that I had left my wallet and money at home on my dresser. Home was 25-minutes in the wrong...
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...The sun inched through the green and ivory curtains and unmasked the layers of dust that floated around the room. It seemed like so many years ago. It was sometime in the summer between the hot months of June and July; the last day of a weeks vacation. I sit, peeling an orange with a knife, so as not to break my just painted red-satin nails, feet propped up on the table, un-shoed and sock-less. I notice the lime-green smoothie mixer that came complimentary with the hotel room. I guess that it had to be from Target and remember that I need to buy a new razor and shampoo and conditioner before we leave. Oh and soap. Definitely need more soap. I didn’t even want to think about soap right now. I want to go now but know that I really shouldn’t leave Katelyn alone despite everything. She is sleeping, I like to remember her that way that morning, sleeping like that. I try never to forget her curls and her eyelashes as I watch her sleeping on the bed; her round Jackie Kennedy sunglasses and my Audrey Hepburn heels that were thrown off the bed from the night before. I want to remember her this way. Before she goes back to her life. Her life without me. Her married life. Her life that began again last night. I try to remember her this way. The moon had deepened the curtains a olive purple as the street lamps lit the way home for the late night drunks. “I knew you wouldn’t stay Katelyn…” I told her, my tears mixed with my black...
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...Short Story Every morning I wake up to the normal sun shooting through the window, blinding me as I try to open my eyes. My dog, Percy, licking my face off. He insists that every morning at exactly 7:04, she has to go outside. It really is starting to annoy me. Can’t that damn dog just rest? After I go outside for exactly 3 minutes, I realise I have to deal with my boss in exactly 48 minutes. I sit and moan for two minutes. Any more I would be late and any less I would be early: it has to be exactly two minutes. Afterward, I do my normal six-minute shower, I take another 6 minutes to brush my hair, 4 minutes to brush – just like the dentist told me – and five minutes to figure out what I am going to wear today. That leaves me 4 minutes to sit and read The Daily Telegraph and moan about having to drive 20 minutes to a job that I can’t stand. Once I arrive, it takes 2 minutes to hear the lame story about what Ron, the guy two cubicles down, did last night and four minutes ’til I get to hear my boss complain that I never do anything right. Spending 9 and a half hours at my job, driving 26 minutes home, taking two minutes to take Percy out and only getting 25 minutes to myself before lying down in my hard, cold bed and not falling asleep for another 12 minutes can really drive someone crazy. At least that is what my therapist tells me. But it doesn’t make me crazy; it makes everyone else crazy for not wanting to know how much time they actually have. The thing that...
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... GS1140 Installing Copper Pipes Problem: Install copper pipes for a new bathroom to run water to the toilette, sink and shower. 1. Prior to building the bathroom make sure that there is adequate accessibility to run copper pipes to the area where the bathroom will be located. 2. After bathroom is built and the configuration of toilette, sink and shower is complete make either a mental or written pattern of how you will connect the pipes. Remember you have hot and cold water. The sink and shower need both while the toilette needs only cold water. 3. Measure distances between toilette, shower and sink to have a general idea of how much copper pipe you will require. Always get about 10 feet extra just in case of a bad measurement or an adjustment in plan. 4. Drill 3 holes in wall near the toilette and sink to accommodate the shut-off valves: toilette gets 1 and sink gets 2. 5. Attach shut-off valves to 9 inch copper pipe segments and install so that valves are inside bathroom and other end is in the crawl space. 6. Attach copper pipe segments to shower on/off fixture so that the ends are in crawl space. 7. Measure copper pipe so that each segment connects with the corresponding hot or cold water shower on/off fixture or shut off valve. Make sure the ends of the pipe segments are clean with a shine. Use fine grained sand paper. Dry fit these segments only. (Dry fit means that no flux or solder has...
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...unknown how long he had been there. Officers responded and found the victim, later identified as Travis Alexander, deceased lying naked in the shower. It was unknown how long Travis had been deceased, but his body was well into the decomposition process. Officers also found large amounts of blood throughout the master bathroom floors, walls, and sink area. The initial injury detected by officers, was a large laceration to Travis' throat, which appeared to be from ear to ear. The friends of the victim told officers, that Travis was scheduled to go on a trip to Cancun, Mexico on Tuesday the 10th of June. Marie Fall said she was going to Mexico with Travis, but she had not been able to get a hold of him over the phone since the week of June 1st. While in the house, they contacted Travis' roommate, Zachary Billings and asked if he had seen Travis. Zachary told them he thought Travis had gone to Mexico and hadn't seen him in several days. They checked Travis' bedroom door and found it locked. They were able to find a key to the bedroom door and opened it only to discover what happened to be blood on the carpet leading into the master bathroom. They also discovered large amounts of dried blood throughout the bathroom floor and walls. After a closer look in the bathroom, they found a body of a deceased male sitting in the shower with the door open. Detectives from the Mesa Police Homicide Unit responded to investigate and confirmed that Travis was the victim of homicide...
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...discussed my process in the beginning, I found that the process could take me over an hour if I did not figure out ways to do thing more time effective and with better planning. There are also occurrences that I can not control that could also cause my morning to be frustrating and time consuming making me late for work and other problems as mentioned above. During week, one I noticed there were processes that were taking more time than needed the directed affected my time usage in the morning like showering in the morning. We have four people in our home who get up within 10 minutes of each and each one of us needs to get into the bathroom to shower, brush our teeth and prepare for the day. I feel if everyone was willing to shower in the evening that would shave at least 15 to 20 minutes off of our time, because I shower in the evening then I can wash up quickly in the morning and get dressed as well as my son. I found that another process that I could control is it takes me at least 10 to 15 minutes to fix lunches for my husband, my son, and I in the morning for lunch. I have found that if I fix our lunches at night that would save me more time in the morning to focus on getting my son ready for school. My son is responsible for taking the dogs out for their morning walk and bathroom break as well as feeding them this process can often take thirty...
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...Market Sometimes a sanctuary, sometimes a spa and at other times purely functional – a bathroom is the perfect place to unwind, a refuge from the daily grind. Increasingly over the past fifteen years, Indians have begun to look at bathrooms as decompressing zones that also make a lifestyle statement. The demand for bathrooms that combine convenience with functionality and marry luxury with technology is rapidly increasing. Builders and homeowners alike are now realising that a bathroom with a built-in wow factor enhances not only the desirability but also the value of a property. But amazingly, even as late as the 1990s, the bath fittings market was dominated by small manufacturers who focused on functional entry-level products, paying scant regard to design, aesthetics or quality. With the shift in market focus, several players joined the race, slowly pushing out of reckoning manufacturers in the unorganised sector. Such has been the leap in both quality and aesthetics that the organised segment now controls more than 50% of the Rs. 1800 crore (US$ 375 million) market by value year, no-questionsasked warranty, plus after-sales-service at the customer’s doorstep. It was also the first company to introduce four-colour packaging for bathfittings. These not only helped ensure product differentiation, they also reinforced its brand identity. Jaquar Orientation Centres are marketing innovations that provide the consumer (Source: Business Line...
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...Demonstration Speech Outline General Purpose: To inform Specific Purpose: To inform my audience about how to bathe a dog properly. Central Idea: The four main areas of bathing a canine are gathering the material, arranging the bathing area, bathing the dog, and drying the dog. I. Introduction Attention grabber: I would like to start my speech today by sharing a story with you guys about one of my dogs. Last February was the first time I had ever bought a dog that I could call my very own. I was so excited to have my new puppy, but what I did not realize was the work that came along with a new puppy. My new puppy loved to find every mud puddle to roll in and every dirt hole to dig in so my puppy was never clean! The very first time I gave him a bath, I had no idea what I was doing. There was water going everywhere, my clothes were soaked, and the puppy was not happy! Therefore, I want to keep you all from making the same mistake that I did. Purpose statement: So, today I will demonstrate how to bathe your dog properly. Gain for audience: There are a few reasons why you should bathe your own dog. First, bathing your own dog will save you money, allow you to develop a stronger bond with your furry friend, and reduce your dog’s stress. Credibility: I am able to speak to you today about this topic because I own two dogs that I bathe myself and I have heavily researched the topic. Preview statement: So I would like to begin this demonstration by showing you the materials...
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...Ashley ran up to her room, grabbed her razor from the hiding place in her dresser. She turned to her mirror, stared at her reflection while she whispered " Look at yourself, you're worthless, pathetic, nobody while ever love you, you will forever be alone." She walked towards the bathroom, tightly gripping her razor in a closed fist. Tears ran down her cheeks as she locked the bathroom door and slithered into the bathtub. She rolled up her black sweatshirt that hid her day old scabbed cuts. She ran her fingers up and down the red cuts on her arm, she pressed down and felt the burn of her many slices. She took the razor and ran the cool metal lightly against her skin, testing her skins resistance against the sharp edge of her razor. She closed her eyes as she dug the razor into her skin, to take the pain away. The crimson red blood flowed as she cried, it seeped through her skin and down her arm. As the blood dribbled down it outlined the aging scars, that gave her skin a light tint of red. She bit her lip and cut another line into her pale wrist, right on top of a blue vein, just to find relief from her everyday problems and pain. But, this time she cut too deep, she tried to find too much relief. Blood spewed from her fresh open wound onto her, her clothes, and into the tub. She sat there watching herself bleed, telling herself she deserved this. Thoughts ran through her mind, who is going to find her? Will anyone even miss her or notice she is gone? Probably not Ashley was just...
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...Welcome to Hotel Zeig. We are so happy you have chosen to stay with us. We hope that you find everything enjoyable. Here are some things to think about to help make your stay more convenient and comfortable. Please bring any favorite pillow or blanket, we have just enough to make your stay comfortable. No need for a “Do not disturb” sign because there is no room service. You are responsible for picking up after yourself. (If you want clean sheets there is a laundry room free of charge). Please bring all your own toiletries. Some will be here just in case you forget. There are two bathrooms with showers for everyone to get ready. Towels will be provided but don’t expect a fresh and clean one everyday unless you wash it yourself. So please hang it and remember which towels is yours… Please don’t try to call and order breakfast to your room because that just isn’t happening. Bloody Mary’s are appreciated and welcome at your own convenience. Meaning I will not provide. Food and beverages will be allowed in the kitchen. Please help yourself but I suggest getting food that you like to eat especially for Breakfast and Lunch. If you decide you have to Poop and you so happen to plug the toilet DO NOT call for a janitor because I won’t answer. There is a plunger that you better know how to use yourself. You better not leave a mess!! If you so happen to drink too much over the course of the weekend and feel the need to get sick, in a place other than the bathroom toilet, sink...
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...as a comfort and then again he won’t her not to touch him. When we hear the mother’s attitude to the girlfriend it isn’t quite good. She doesn’t like his new girlfriend and want her to say that she isn’t feeling well and that they need to leave earlier. The short story tells us about relationship, emotion, respect and drinking because it’s the relationship to everyone in the trailer we are hearing about but mostly the man and his girlfriend and their emotions that are stock. They have some big problems for example that she is drinking and he actually doesn’t care. He only says that she isn’t aloud to drink in his parents’ home. We know that the girlfriend has a big problem when we hear that she turn on the bathroom light and open the shower door and drink whiskey from her shampoo bottle. When people have to hide something we know that they have problems – she just can’t take a whiskey bottle, she has to hide it in a shampoo bottle. The man want to have kids but his wife whom he has left couldn’t have kids and his new girlfriend whom is drinking won’t stop drinking and she says, “Pregnant women shouldn’t drink”. His hope to have kids isn’t big unless he finds another way to have them. He affects very sad and despairing and we actually don’t hear about what his like on the outside besides that he is tall. He’s also a little bit strong because he wants his...
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...performed for and at: Lucy Franklin and Alex Thomas 287 Miller Street Springfield, IL 62711 Scope of work: Renovation of second floor bathroom and bedroom according to architectural plans supplied by the customer. 1. Demo of all partitions, bathroom, and chimney. $4,125 2. Framing and drywall (skim coat), including ceilings and closets. $5,125 3. Finish work: window casings, door casings, ceiling molding. $3,750 4. Floor, wall, and ceiling prep and patch work. $2,500 5. Floor tile — installation only (100 sq. ft.). $625 6. Wall tile — installation only (100 sq. ft.). $750 7. Cabinet installation in bathroom. $600 8. Bamboo floor: layover in bedroom. (182 sq. ft.). $1,456 9. Shower door and recessed medicine cabinet. $500 10. Blown-in insulation, work area (approx. 800 sq. ft.). $2,000 11. Shelving above dryer and closets and poles (2 closets). $800 12. Patching of duct, trim, and offset duct. $937 13. Coordination of patching and boxing of pipes and heading-off joists. $1,875 14. Permit and inspection services. $500 Total estimated job cost: $25,543 Approximate job time: Six weeks Payment schedule: 5 equal payments of $5108.60 First payment is due upon acceptance of this estimate; three payments are due on dates to be specified by the contractor upon acceptance of this agreement (approximately every ten days after commencement of job); and final payment is due upon completion...
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