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Arapahoe Case Study

In: Business and Management

Submitted By rose13
Words 2267
Pages 10
Roseann Rimocal
Araphoe Pharmaceuticals
Case Study Project / Presentation
ARAPAHOE PHARMACEUTICAL COMPANY

Some of the key issues result from John’s inability to comprehend the difference between sales representative and a sales manager. He was overly enthusiastic about his position and disregarded Phil Jackson’s tips on how to be successful as a sales manager. Sales managers must be multi-taskers who plan, organize and lead the functions of all customer contact and ensures that these methods of contact maximize the profit and sales goals of the company which hires them. A salesperson is responsible only for his/her own territory – a sales manager is responsible for the entire sales force and their productivity and revenue that they contribute to the company. Even with redundant reminders from other managers that salespeople and a sales manager are two very different positions, he failed to heed the wise advice from his colleagues and simply went into the work without a true plan. John’s disorganization within the past year had been his ultimate downfall.
ISSUE 1: LARRY PALMER
He started off spending far too much time recruiting a new sales representative for the territory that did not have one that he was only able to have a brief introduction to the existing sales representatives. He did not follow Phil’s first rule of advice: Give the sales reps time to get to know him and he them. This territory was a region that was open for almost a full month. John spent far too much time not only screening the applicants, but also finding one that would be the ideal candidate for the position. There were two instances in which Larry’s references were questionable, both of which were overlooked by John. Most of his references simply stated that he has an excellent personality and would make an excellent salesperson but did not offer any additional...

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