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Arcadia Group in India

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Submitted By rick0204
Words 1826
Pages 8
diaIntroduction

Arcadia Group is one of leading retailers in UK. Arcadia have nine band of retail stores in UK (namely: BHS, Burton, Dorothy Perkins, Evans, Miss Selfridge, Outfit, Topshop, Topman and Wallis). Nowadays, Arcadia Group is standing with 600 international stores in 36 countries (Arcadia responsibility, 2011).
The aim of this report is to analyse and evaluate from Arcadia Group to the Indian apparel retail market in order to the possibility expansion of Arcadia Group. The same time will be illustrates from the main of supplier in 56 countries to Indian retailer and to analyse the Indian culture of customers.

Part 1

Arcadia’s resource base, including both tangible and intangible resources

Tangible
In terms of tangible resources, Arcadia Group expands their stores in worldwide. There are 2,507 stores in UK with 44,030 employees across nine different brands and 600 franchised stores in 36 countries. Arcadia Group expanded their international operations to many areas such as Australia, Canada and Kazakhstan in 2011 and Brazil in 2012 (Arcadia responsibility, 2011).
From the Arcadia financial resources, there is a decrease of 1.8% compare with 2010 and 2011. the total revenue was £297.4 million until 27 of August in 2011. However, the first 12 weeks in 2011, Arcadia’s online sales increase by 21% (Arcadia Group Financial Results, 2010-2011).
It is possible that Arcadia Group connect those two resources which influence the profit.
Intangible
According to Villalonga (2003), intangible assets include reputation, brand name and corporate culture can be the competitive power of the firm and sustain over time. From Arcadia Group, they built strong reputation from their customers, suppliers, partnerships and employees, because Arcadia believes that obtain mutual benefit from their stakeholder. Therefore, Arcadia provides many programs to invest

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