Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media?

Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media?
Introduction:
I am a newbie to this thing called Social Media. I do not have a facebook page, don’t go on YouTube, and I have never tweeted. I was forced to utilize texting on my phone in order to communicate with my two sons during their teenage years. Now they are in college and I text them all the time. If I didn’t then I would have never interacted with them during their late high school and college years. The research paper that follows is my introduction to everything Social Media has to offer. I have tapped into many online resources, se the complete list on Appendix A. The topic of my research paper is, “Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media?”
What is Social Media? Webster dictionary defines “Social Media as forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Everyone in the world has gone crazy over revealing everything about themselves on the internet and want other people to know about it. This has created reality TV to the nth degree. Millions are creating videos of themselves and writing blogs for people to follow. They are telling others all about their lives and keeping in touch with family and friends through many of social networking sites. It was only a matter of time before marketing companies started to see the benefits of advertising to consumers though