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Argument

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Advertisement I watched a Neutrogena Skin ID commercial and this commercial really caught my attention. The first thing that I noticed which made the commercial stand out to me was that the commercial started out with real people talking about their issues with their acne. This caught my attention because it gives the commercial a more personal approach and I can definitely relate to how they feel about their acne. Another thing about this commercial that caught my attention was that they were not just trying to sell everyone the same product. The acne solution is personalized just for your type of skin. Lastly, the before and after pictures really stuck with me, seeing the results of the product would really convince someone to buy the product for themselves. This commercial shows a perfect example of reflected appraisal. In the beginning, there is a girl talking and she says that she isn’t pretty enough because she has acne. This statement is obviously one that she has heard from other people and an opinion that she may have begun to believe. Although not in the forefront, this commercial indirectly states that people with less acne are more happy people. For example, nearly every reviewer of this product states that since using skin ID, they are happier because their face has cleared. This commercial does not use many social comparisons with people but it does compare its own product with products of a similar brand. It state that their product is proven to have better and faster results than other leading brands. In this commercial, there are examples of all three of Aristotle’s techniques for persuasion. One example of logos (or logic) is when they place a graph, comparing their acne treatment to another. The graph clearly proves that the results to this acne treatment is more definite compared to others. One example of ethos (or credibility) is when they tell us that in a clinical study, they have proved that one hundred percent of users show clearer skin. Finally, an example of pathos (or emotion) are all of the personal reviews and videos from the buyers, before and after skin ID. This commercial initially makes me feel like the two women in the beginning, sad and unhappy with my skin. By the end of the commercial, I feel like I may have a solution to my problem. This commercial makes me curious to see if this product actually works the way it claims to work. Seeing the clinical studies and its ratings compared to other acne treatments almost convinces me that this is in fact the product that I need to get my skin looking the way that I want it. Throughout the entire commercial there are personal videos of people telling how great the product is and how happy they are that they chose the product. Also throughout, they have a logo with the word “skin” in lowercase letters and the d in ID is capitol. This logo is very memorable to me because it is so different from other logos that I have seen. I do believe that this ad was very affective. It draws the viewers’ attention from the beginning and keeps it until the end. It provides a sense of need for the product and by adding personal experiences, influences others to buy the product.

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