...I have also examined two different case studies involving the application of Aristotle’s appeals to ethos (creditability), logos (logic), and pathos (emotion) in two different career fields. I evaluated these two studies as well as Aristotle’s Rhetoric as a whole in order to provide a better understanding of the theory. The reader is provided with a more artistic approach to Aristotle’s Rhetoric, in which the reader should be able to decide his/her own personal approaches towards persuasion, using Aristotle’s Rhetoric as the reader’s...
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...It’s crazy to think that we still use Aristotle's rhetoric, Roughly 300 BC is when Aristotle created the rhetoric and we still use his ideas today. Aristotle's work is believed to be the first known contribution to persuasion. Robert F. Kennedy’s Speech Following the Death of Martin Luther King Jr. was altogether very persuasive, his use of ethos logos and pathos was superb. RFK and Mlk were both firm believers that nonviolence was the most effective form of civil disobedience. Robert F. Kennedy’s Speech Following the Death of Martin Luther King Jr. was altogether very persuasive, his use of ethos logos and pathos was superb. Mr. Kennedy’s use of Ethos in his speech helped build his trustworthiness to the audience. RFK told a personal story about his brother being shot, it was the first time that he...
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...A General Summary of Aristotle's Appeals . . . The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos. Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect. Pathos (Emotional) means persuading by appealing to the reader's emotions. We can look at texts ranging from classic essays to contemporary advertisements to see how pathos, emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument. Logos (Logical) means persuading by the use of reasoning. This will be the most important technique we will study, and Aristotle's favorite. We'll look at deductive and inductive reasoning, and discuss what makes an effective, persuasive reason to back up your claims. Giving reasons is the heart of argumentation, and cannot be emphasized enough. We'll study the types of support you can use to substantiate your thesis, and look at some of the common logical...
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...Aristotle created rhetorical appeals, he divided these so called appeals into three categories: Ethos, Pathos, and Logos. Rhetorical appeals are made to help your argument goals by helping your persuade your audience of your ideas. Ethos is to help support your argument by using credibility. In essence we typically believe the people around us that we respect. This appeal helps identify you as a person that the audience should listen to because you know lot about the topic or you have authority (Durham). Ethos can be related to the word ethics or moral principles of the writer or speaker (Writing Commons). One example of this would be, if a Basketball player is giving a speech the audience will think his Ethos is strong because he has a lot of experience (Williams). Another example of this would be the time when my father was in the marine corp. My family had to attend a rank ceremony. During this a Sergeant gave a speech in which the whole crown fell silent as he began his speech. This is an example of Ethos because the crowd found the Sergeant a highly respectable and creditable person that they need to listen too....
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...order to influence others through his memorable works of art and writings. Aristotle’s rhetoric exemplifies this by using the principles of ethos, pathos and logos. The theory of rhetoric looks at the way people use persuasion through their writing and their speeches in order to make people act or think in a certain way or to comply with what you are saying or writing. “Aristotle saw the function of rhetoric as the discovery in each case of “the available means of persuasion” (Griffin, 2015). Aristotle believed in three different types of speeches that you use the expressionism of rhetoric and they are deliberative, judicial and epideictic. As explained in Covino’s work, a deliberative speech will focus on decisions that mainly concern the future. This is typically delivered to a legislative body, such as U.S Congress or Legislative Assembly. The second form of speeches, as Covino explains, is judicial. The judicial focuses on decisions about what has previously happened in the past. These kinds of speeches are generally delivered in a court...
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...as the trends have changed, Aristotle’s three methods of persuasion Ethos, Logos, and Pathos have remained constant throughout the years. As Ethos appeals to the audience’s moral compass and character, Pathos appeals to their emotions, and Logos appeals the logic of the individual in order to jointly make an impression on each reader. These three methods of persuasion have remained throughout the evolution of advertising, and with the impact they allow advertisements to make, they will continue to be a constant aspect of advertising in the future. This Post It advertisement is a humorous appeal to the everyday reader. The average person, young or old, cannot wait for the weekend and the adventures that come along with it. This particular aspect of those adventures deal with the morning after releasing all of that weekday angst. That awkward moment when you wake up and want to know what happened, where it happened, and who with. Whether they had a one night stand or simply were too inebriated to remember a new friend’s name, everyone has had an awkward moment like this pictured above. The note attached to the woman’s forehead seems to be the key to avoid such an awkward situation and being a bad host. This advertisement implies that with Post It notes in hand, the reader will not have to worry about seeming like a bad person and that if unavoidable, these notes will help to aid whatever situation comes their way. The advertisement also uses Pathos to exploit each reader’s emotions...
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...Aristotle who is he? What did he do? People around the world can find themselves asking these questions. Surely they don’t know who he or what he did but they have heard of him. Aristotle is a great innovator philosopher and scientist. Aristotle made great contributions to the world. Aristotle’s impact will never fade. In this essay we will practice the use Aristotle’s most noticeable feet’s Ethos logos and pathos. Will be analyzing three photos for underlying messages obvious facts and Aristotle’s appeals. The creator’s message to the audience and what you can see with the naked eye. To begin with, some information on Aristotle’s appelas’s. Aristotle’s appeals consist of ethos, pathos, and logos. Also Aristotle’s appeals can be seen as...
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...COMMUNICATION THEORY A review of Stephen Mailloux’s (1995, ed) discussion of “Sophistry and Rhetorical pragmatism” (pp1-30) and West and Turner’s (2010, pp.312-327) discussion of “Rhetoric”. This essay is a review of Stephen Mailloux’s discussion of Sophistry and Rhetorical pragmatism (Mailloux, 1995) and West and Turner’s discussion of Rhetoric (West & Turner, 2010). The writings in question discuss the origins and evolution of Rhetoric, with Mailloux introduce a historical and philosophical criticism of “sophistic Rhetoric as applied in the modern American context” (for example, neopragmatism and poststructuralism), and evaluated in the rest of the book, whilst West and Turner enlighten the reader about the heurism and globalism of Aristotle’s Rhetorical theory with a focus on the discipline of public speaking. Mailloux introduces sophistic Rhetoric as founded on the pragmatic doctrine that “Man is the measure of all things: of things which are, that they are, and of things which are not, that they are not”, a phrase attributed to the Sophist Protagoras (Patrick, 2006). Others Sophists of note include Gorgias, Prodicus, Hippias and Thrasymachus – quoted in Plato’s Republic as saying “… ‘Just’ or ‘right’ means nothing but what is to the interest of the stronger party” (Plato & Lane, 2007)). West and Turner’s account of the Rhetoric show that the first teachers of Rhetoric were the "Sophists”, who were nomadic teachers of public speaking that were respected for their intellect...
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...Classical Communication Models 1. Aristotle’s definition of rhetoric. a. “Rhetoric” is “the faculty of observing in any given case the available means of persuasion” Rhetoric is the counterpart of Dialectic. Both alike are concerned with such things as come, more or less, within the general ken of all men and belong to no definite science. Aristotle, On Rhetoric Aristotle was the first to take an initiative and design the communication model.Let us first go through a simple situation.In a political meeting, the prospective leader delivers speech to the audience urging for more votes from the constituency. He tries to convince the crowd in the best possible way he can so that he emerges as a winner. What is he actually doing ?He is delivering his speech in a manner that the listeners would get convinced and cast their votes only in his favour, or in other words respond in the same manner the speaker wanted to. Here the leader or the speaker or the sender is the centre of attraction and the crowd simply the passive listeners. | The example actually explains the Aristotle model of communication. The Aristotle model of communication is the widely accepted and the most common model of communication where the sender sends the information or a message to the receivers to influence them and make them respond and act accordingly. Aristotle model of communication is the golden rule to excel in public speaking, seminars, lectures where the sender makes his point clear...
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...unity within the people. His ideals go beyond people’s gender, religious beliefs, race, color or sexual orientation, as long as people can come together we will be able to accomplish a lot and keep moving forward. A big part of the speech is about race. What Obama tries to say is that people are missing the big picture and that people have too much focus on race and diversity that if they do not start to change that then it will have big consequences in the future, like going back in time where slavery was normal. Barack Obama’s speech echoes the rhetorical concepts of ethos, pathos and logos, which are all explicitly discussed within Aristotle’s The Rhetoric [2]. Ethos is about how trustable a person is and if the person is reliable, where pathos is all about the emotions and feelings and how strongly they are presented, and the last one is used for logic knowledge and statistics and is called logos. All the rhetorical concepts are evident...
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...out. He tells about his deal for America and its success that is based on a unity within the people of America. For him, it does not matter what gender, religious background or race that you have, as long as people come together to unite in their, once, promised union and keep moving forward. A big part of the speech is about race. What Obama tries to say is that people are missing the big picture and that people have too much focus on race and diversity that if they do not start to change that then it will have big consequences in the future, like going back in time where slavery was normal. Barack Obama’s speech echoes the rhetorical concepts of ethos, pathos and logos, which are all explicitly discussed within Aristotle’s The Rhetoric[2]. Ethos is about how trustable a person is and if the person is reliable, where pathos is all about the...
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...using rhetoric and how to use the different argument tools such as ethos, logos and pathos to argue. Heinrich first began with a changed life when John Quincy Adams introduced him to rhetoric. After being introduced to rhetoric Heinrich saw rhetoric as a function of argument without anger. In terms of rhetorical strategy he defines seduction as manipulation which leads to consensus. According to Heinrich, a good tool for determining the outcome of an argument, is to not try to outscore your opponent, but try to instead get your way. In order to succeed that particular tool, you must have a personal goal in what you would want...
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...a very risky mission but it got completed. In the passages we read, it showed us four perspectives. A news article, a speech, a commentary and a political cartoon. All four of these perspectives showed an interaction among the speaker, audience, and subject. Which is called the rhetorical triangle. When someone uses the rhetorical triangle or ethos, pathos, and logos, it makes the passages much more interesting and you’ll get a better understanding on what they are trying to inform. In the first passage, Neil Armstrong is describing his experience being the first man on the moon. The New York Times did a really good job informing the...
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...Shakespeare uses Aristotle's three appeals; ethos, pathos, and logos, to help the audience with the literature. Etho or ethical appeal gives the audience a sense of credibility and lets them know. Ethos is a way to convince the audience that whomever is talking is worth listening to. Pathos is the way the author/character appeals emotionally to the audience. By showing and relating to emotion the audience is easier persuaded. Logos is a logic appeal which convinces the audience through logic or reasonable facts. Caesar’s funeral scene when Brutus and Antony give a speech give plenty of appeal to the audience. When Brutus starts his speech he tells the listeners, “believe me for mine honor, and have respect to mine honor, that you may believe…” By using the word ‘believe’ Brutus is giving credit to himself, which is ethos. In other words he is telling the audience, “I am a believable man, so trust what I am saying.” By using starting the speech like this is makes the audience listen right of the bat. Another time when Brutus uses the emotional appeal is when he is speaking of Caesar. Brutus’ main point is that he loved Caesar but he loves Rome more. He goes on to explain, “as he was fortunate, I rejoice at it; as he was valiant, I honor him.” This quote is showing both...
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...the topic of attention blindness. She has many examples of ways we can fight attention blindness and change society as a whole by just modernizing with technology. Cathy Davidson does an excellent job using logos, ethos, and pathos to prove her argument on attention blindness. Logos is the logic is used to support a claim; can also be the facts and statistics used to help support the argument. Throughout this whole Ms. Cathy Davidson does a great job using statistics and other logical information to back up her argument. A great example of this is in chapter 8 when she discusses how the World Wide Web is effective if everyone uses it. She uses logos by saying over 80 percent of Americans between the ages of fifty and fifty-four are now online. She goes into more depth in this chapter with the use of statistics when she talks about how it is not only young people using social networking but also forty percent of the people who use Facebook and Myspace are over the age of thirty-five. When she uses examples like those it gives you a good mental understanding of how many older people are trying to keep up with technology, thus helping her defend her argument even better. Ethos is the source's credibility and the speaker's or author's authority. Ms. Davidson has good ethos and this makes her argument more believable. You can look at her credentials and see that she is a person who knows what she is talking about. She has all the accolades a person needs to make them sound like...
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