...Giorgio Armani (b.1934 ) got his first job in fashion doing display windows at La Rinascente in Milan. This was in 1954. He moved up through the ranks and eventually became a buyer for the company. He got his start designing at Nino Cerruti in the 1964. In 1970 Armani began a freelance design business, where he designed various lines, including two menswear collections for Ungaro. Armani started his own label for men in 1974, and a year later, he started his women’s line. But his name became a household word with the release of the movie American Gigolo, in which he had designed the clothes for Richard Gere. Emporio Armani, a younger and less expensive line, was launched in 1981 in Milan. In 1991, the first A/X, Armani Exchange was opened in NYC. Armani Collezioni, a tailored line, was launched in 1997. In 2005, Armani started a couture line, Giorgio Armani Privè. Armani is known for his refined tailoring and sophisticated evening wear. Written by Lizzie Bramlett, fuzzylizzie.com from a 1980s blouse Courtesy of fuzzylizzie.com from a 1980s blouse Courtesy of Claire Shaeffer from a 1980s blouse Courtesy of Claire Shaeffer from a late 1980s or early 1990s trench coat Courtesy of novafashions from an early 1990s jacket Courtesy of Claire Shaeffer from a 1990s ladies suit Courtesy of fuzzylizzie.com from a 1990s jacket Courtesy of Claire Shaeffer from a 1990s casual dress Courtesy of fuzzylizzie.com from a 1990s vest & skirt ensemble Courtesy...
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...critical assessment of Giorgio Armani 'The Leading Fashion Brand'. In this report there would be the critically review of the current status of the organisation. There would be the analyse of current business strategies of the organisation and would try to develop a future strategy for the company. Content Pages Title page1 Executive Summary2 Content summary3 Introduction4 Current position5 The Brand segmentation5.1 BCG Matrix5.2 SWOT Analysis7 Competitive Advantage 7.1 Competitors7.2 PESTLE Analysis8 Market Philosophy8.1 Market Analysis8.2 Bargaining Power9 Future & Recommendations9.1 References 10 Introduction Armani is one of the worlds leading fashion brand. The Armani group has 250 outlets in 37 countries. Giorgio Armani the founder of Armani brnad was born on July 11, 1934 in Northern Italy. Giorgio Armani worked as a buyer for ''La Rinascente'' department store for seven years. Then he worked as a fashion designer for Hitma, Nino Cerroti's men's clothing company. Armani established his own company ''Giorgio Armani'' on July 24,1975 with his partner Sergio Galeotti. And by the end of the decade Armani fashion house has been counted in worlds leading fashion house. Current Position Today Armani organisation has a great retail network around the world. It has its own 60 Giorgio Armani Boutiques, 11 Collezioni, 122 Emporio Armani, 94 Armani Exchange, 13 Armani Junior, 1 Giorgio Armani accessori , 16 Armani Casa, all over the 37 different...
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...Management Armani Assignment by :Chandandeep SINGH Executive Summary This is a critical assessment of Giorgio Armani 'The Leading Fashion Brand'. In this report there would be the critically review of the current status of the organisation. There would be the analyse of current business strategies of the organisation and would try to develop a future strategy for the company. Content Pages Title page1 Executive Summary2 Content summary3 Introduction4 Current position5 The Brand segmentation5.1 BCG Matrix5.2 SWOT Analysis7 Competitive Advantage 7.1 Competitors7.2 PESTLE Analysis8 Market Philosophy8.1 Market Analysis8.2 Bargaining Power9 Future & Recommendations9.1 References 10 Introduction Armani is one of the worlds leading fashion brand. The Armani group has 250 outlets in 37 countries. Giorgio Armani the founder of Armani brnad was born on July 11, 1934 in Northern Italy. Giorgio Armani worked as a buyer for ''La Rinascente'' department store for seven years. Then he worked as a fashion designer for Hitma, Nino Cerroti's men's clothing company. Armani established his own company ''Giorgio Armani'' on July 24,1975 with his partner Sergio Galeotti. And by the end of the decade Armani fashion house has been counted in worlds leading fashion house. Current Position Today Armani organisation has a great retail network around the world. It has its own 60 Giorgio Armani Boutiques, 11 Collezioni, 122 Emporio Armani, 94 Armani Exchange...
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...Giorgio Armani has wide portfolio of brands and product lines operating in many segments of the fashion market. Each line targets different market segments at different price point: Giorgio Armani is a main signature line of the brand. This is a luxury couture line consisting of the Armani suits and exclusive gowns most often seen on A-list celebrities on the red-carpet events. This line is ultra expensive and popular amongst the elite of the society. Armani Collezioni is ready-to-wear line specializing in handmade sweaters and slim-fit suits. The aesthetic of Armani Collezioni is similar to the main line that caters younger clientele who aspire to wear Armani apparel but cannot afford the couture line. Emporio Armani is more sports-oriented line targeting lower and younger market segment than Armani Collezioni. This affordable fashion line combines sexy Italian style with casual elegance. The Emporio Armani line includes sunglasses, perfume, accessories and watches. Emporio Armani is the largest distributed Armani brand that is sold through Emporio Armani boutiques, upscale department stores, and Armani online store. Armani Jeans is a youthful and contemporary fashion line sharing common aesthetic of its parent brand. The line offers denim collection for men and women along with a wide range of shirts, pants, jackets, and dresses. It targets young adults in the 18-30 year old age group. Armani Exchange is the licensed brand. It is an affordable mass-market fashion brand...
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...Case Study: Armani: Made in America? Giorgio Armani has successfully established for himself a strong, longstanding name for himself in the luxury retail business, and in the process, has acquired millions of loyal customers who continually enter into his stores. His company is a leading fashion and lifestyle design brand with over 5,000 employees, 13 factories and 500 exclusive retail stores in 46 countries worldwide. Since the beginning of his company, Armani has made sure to remain loyal to his Italian roots: “His success, many say, is what really put Milan on the map, and—along with the Fendis, Missonis, and Versaces—he is often crediting with having made the “Made In Italy” slogan synonymous with excellence in tailoring and design”. In 1978, Armani signed a licensing deal with Italian manufacturing mega-company Grupp Finanziario Tessile to produce and distribute all of his collections and has remained loyal to this day. But has his decision to rely solely on GFT failed in growing alongside the worldwide expansion of his business? America has seen a large decline in the amount of positions that are available in the manufacturing business. Most companies have made the decision to outsource their manufacturing needs to international countries based off of the fact that employees are paid much less than those employed here in the states. It also rids the company of various other expenses e.g. fixed assets, varying wages demands, etc. Exploring the pros and cons...
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...GIORGIO ARMANI : As The love Goes on… Normally, when a person wakes up in the morning and is ready to go for his office or college, then the first things that comes on his mind is.. What to wear? Am I right? This is the fashion era. Nooo In Fact it is the Era of Armani .Don’t belief, Want proof? When passing through the street just, bravely see at the crowd!! I guarantee you will find many people wearing the brand. Not sufficient want more proof on it? Then see the total revenue earned by the company at 2008. It was around $2.2 Billion. This is Sufficient for us to claim it as one of the major fashion industries. Armani are popular nowadays among the youth, and will continue to be loved and admired in the years to come. Armani Exchange is a youth-inspired fashion line that serves as an introduction into more fabulous clothing, luxury watches , accessories, obsession to the Designer furniture. Having the short History of just an 35 years, the company has emerged as one of the top brand and most recognizable name internationally. This Industry was founded on 1975 by Giorgio Armani and Sergio Galeotti at Italy. You might wonder why Armani is so famous among the youth and even among the shortlisted older generation. Armani is different from that general notion by its price points. Clothing ranges from men’s sweaters to women’s outerwear and ladies’ denim to men’s slacks. Prices follow suit, with just about each item of apparel working its way toward...
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...products, target customers group and building relationship between consumers and brand. It helps to create efficient environment, good planning of the ways, in which the brand could be reliable in the market. There are numerous of brands in the world fashion industry but only some of them are luxury with high level of credibility. To escalate brands are used such elements as innovation and creativity, quality, marketing strategy and management. In the essay, one of the most popular brand will be analyzed. Armani is one of the world’s leading fashion brand. It was founded by Giorgio Armani from Italy. The brand started as “Giorgio Armani” and from the beginning, the main aim was to produce high quality of products and services for intelligent people in classic style. The words of Giorgio Armani are as a justification of his goals: “My philosophy has always been to help women and men feel comfortable and confident through the clothes they wear”. Over the years, Armani introduced few lines of this brand in order to reach another target market and other price, but still with keeping an elegant, sophisticated, and inspiring brand identity. As to speak about main keys of the Armani’s success, the first one should be following: over the last thirty years brand has continued to stay classic and current. For the fashion company it is essential prerogative, because classic fashion will never be unfashionable and unnecessary. The demand for these clothes only increasing year by year...
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...Recently, there are two main issues that are affecting Armani, one is an global issue and the another one is in Hong Kong. "The impact of the Hong Kong protests for luxury goods has been that they have created a climate in which Mainland Chinese nationals feel uncomfortable, and as such curtail or cancel their travel to Hong Kong," Bernstein Research said. Hong Kong Protest, also called the Umbrella Movement or Umbrella Revolution began in September 2014 when activists in Hong Kong protested outside the Hong Kong Government headquarters and occupied several major city intersections after China's Standing Committee of the National People's Congress (NPCSC) announced its decision on proposed electoral reform. The occupied area are primarily the shopping center in Hong Kong, such as Tsim Sha Tsiu, Mong Kok, Causeway Bay, Admiraty, etc. Protests in Hong Kong could hit the sales of luxury goods makers as Mainland Chinese tourists shun the region and buy their expensive items elsewhere, analysts warned. During this period, the stores round the occupied areas close irregularly. As Armani have stores in those three areas, therefore Armani also affected by this issue. However, big discounts on products such as watches and handbags had typically attracted Mainland Chinese visitors to spend on luxury in Hong Kong, where they make up 70 percent of purchases. But disruption from the protests has exacerbated a long-term trend of declining Chinese visitors to Hong Kong which will...
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...example. For example, Giorgio Armani S.P.A. is an international Italian fashion house founded by Giorgio Armani. The brand markets these products under several sub-labels. 1. Giorgio Armani (GA) is a high-end label specializing in men's and women's ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. 2. Emporio Armani (EA) line has a high quality in cheap fashion clothes and focus on trends and modern traits. The label features high end ready-to-wear and accessories. Emporio Armani boutiques in high end department store. 3. Armani Collezioni is a sub-label. The line is more expensive than Emporio Armani, Armani Jeans and Armani Exchange, but less expensive than the high-end, ready-to-wear line Giorgio Armani and the haute couture line. It provides made-to-measure tailored suits and shirts where every element can be chosen. 4. Armani Jeans (AJ) is a bridge-line collection of denim-related clothing. 5. A|X Armani Exchange retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. 6. Armani Junior is the high quality cloth for children. The age range from baby to sixteen-year old teenagers. 7. Armani/Casa is a high-end home collection by Giorgio Armani featuring furniture, lamps, linens, and dining essentials. 8. Armani Cosmetics The beauty brand by Giorgio Armani features cosmetics, skin care...
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...“Oportunidades de negocios en el Perú” EDUARDO BERNALES Ministro Consejero Comercial Embajada del Perú Bogotá, 1 de setiembre de 2009 ¿ POR QUÉ HACER NEGOCIOS CON EL PERU ? ¿Por qué hacer negocios con en el Perú? 1. Estabilidad macroeconómica – Reconocimiento internacional. 2. Clima favorable para la inversión – Reglas de juego estable. 3. Acceso a mercados – Política de integración comercial. 4. Desarrollo de Infraestructura – Aumento de la competitividad. 5. Socios CAN: Arancel cero. 6. Bogotá-Lima a menos de tres horas. Estabilidad macroeconómica Variables ligadas a la inversión en el Perú (variaciones con respecto al año anterior) 2004 PBI (var%) Inversión Privada (var%) Inversión Pública (var%) IPC (var%) Empleo1 (var%) 5.1 8.1 5.7 3.5 3.6 2005 6.4 12.0 12.2 1.5 5.7 2006 7.6 20.1 13.0 1.1 8.7 2007 8.9 23.2 19.7 3.9 8.9 2008 9.8 25.6 41.9 5.8 8.5 Exportaciones (var% en US$) Importaciones de bienes de capital (var% en US$) PBI sector construcción (var%) Recaudación Tributaria (var%) 40. 9 19. 6 4.7 13. 6 35.3 29.6 8.4 14.3 36.9 35.4 14.7 27.8 17.5 41.9 16.6 15.3 13.1 57.6 16.5 11.0 1. En empresas de 10 o más trabajadores Fuente: Banco Central de Reserva del Perú, Ministerio de Economía, y Instituto Nacional de Estadística e Informática Estabilidad macroeconómica Crecimiento sostenido de las exportaciones y la inversión Exportaciones Inversión Privada Monto Total en Millones de US$ Monto Total en Millones de US$ Fuente:...
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...是經過精心計算的，他們對國際名牌的偏愛並不單是出於普遍認為的身份象徵需要，而是由 於對產品品質、設計及環保的實際考慮。」 是次調查在北京、上海、廣州三大城市共訪問了 1,800 位消費者（每個城市 600 位），研究 針對富裕族在主要消費類別中的首選品牌，包括汽車、電器、時裝、運動服裝、珠寶、航空 公司、酒類飲品及購物地點等方面。 是次研究的主要結果： 最受歡迎的購物地點及場所 不容置疑，香港是中國富裕族購物地點的首選，受到 49.7%的富裕階層喜愛。當中有 趣的是中國內地的主要城市名列第二，領先歐洲和其他東南亞地區。在購物資訊來源 方面，時裝雜誌的廣告佔主導地位，其次為電視廣告和互聯網。 最受歡迎的汽車品牌 最受歡迎的十大汽車品牌均來自國外，三個城市的受訪者都傾向選擇德國品牌的汽 車。寶馬、福士及平治名列前三位。 MasterCard Worldwide – 第 2 頁 MasterCard Worldwide 最新報告顯示中國富裕消費者偏愛外國及綠色品牌 2008 年 2 月 21 日 最受歡迎的電器品牌 除家庭電器以外，中國富裕消費者大都偏愛國外品牌的電器產品。Sony 的受歡迎程 度非常高，在相機產品中排名第一，在手提電腦和家用電器中排名第二。諾基亞是最 受歡迎的手機品牌，而最受歡迎的家用電器品牌為海爾。 時裝／手錶/珠寶/運動服裝/運動鞋 在手錶、時裝、運動服裝及運動鞋方面，最受中國富裕消費者歡迎的為國際名牌，但 最受歡迎的珠寶品牌卻來自香港。香港珠寶零售商周大福贏得了大部分中國富裕消費 者的喜愛，並以 29%遠遠領先位於排行第二的 Cartier（14.2%）。 Chanel 以 15.3%位列中國富裕階層最受歡迎的時裝品牌首位，Giorgio Armani 以 15.1%緊隨其後。在運動品牌中，Nike（運動服裝：78%；運動鞋：51.5%）明顯領 先 Adidas（運動服裝：68.8%；運動鞋：37.4%）及其他品牌。 旅遊 不管是國內旅行還是境外旅遊，中國國際航空公司都成為中國富裕階層的首選航空公 司品牌，新加坡航空是最受富裕階層歡迎的國際航空公司品牌。 最受歡迎的酒類飲品 雖然法國葡萄酒最受富裕階層的喜愛（佔被訪者的 80.7%），但中國品牌的葡萄酒都 越來越受到歡迎，並領先西班牙、澳洲及德國等地而位居第三。 在中國的名酒品牌中，五糧液最受富裕階層的歡迎，茅台緊隨其後。北京及上海富裕 階層首選五糧液，而廣州的首選為茅台，反映出南北方口味上的差異。 研究方法 此項研究由中國經濟景氣監測中心於 2007 年下半年在北京、上海、廣州展開，以隨機的方 法在市中心及大型購物中心進行調查。是次調查的對象為每年收入超過 16,000 美元的消費 者，每個城市分別進行了 600 個有效的調查。 關於 MasterCard 報告 是次報告為 MasterCard 於亞太區進行有關商業動態、財政政策及監察活動的研究分析之 一，其他曾經發表與中國市場及中國消費者有關的報告包括： • 中國富裕族消費者研究(Understanding the Affluent Consumers of China) MasterCard Worldwide – 第 3 頁 MasterCard Worldwide 最新報告顯示中國富裕消費者偏愛外國及綠色品牌 2008 年 2 月 21 日 • • • • •...
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...Euro MBA Luxury Brand Management Armani Case Introduction In France, luxury brands and consulting agencies are working seriously in the Indian market. Part of the BRIC (Brazil, Russia, India and China), everyone is according to say that India will become the 5th country in term of luxury consumers, and this before 2025. The demand of Indians people regarding luxury products and services increased during the last two year from 120 to 150%. According Altagamma, an association of Italian luxury companies, over 500 international brands listed, only 150 would be introduced into India -‐ against 350 in China today. We can observe a strong dominance for products such as watch and jewelry, they represents actually 47%. In comparison with brands of ready-‐to-‐wear, ...
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...Strategy -Giorgio Armani Group Ying-eva XU Marketing Management Content Table 1 Brand History and Philosophy * Introduction of Giorgio Armani Group * Major events on timeline 2 Customer perception of brand extension 3 Communication and advertising channel * Traditional and non-traditional * Different brand message delivery 4 Evaluation and allocation of brand communication Brand History Founded in 1975 by Giorgio Armani is an Italian luxury brand fashion house well known by high-end apparels. Since its launch, Armani explored to target numerous of customers by creating Varity of product lines and category extensions. Meanwhile, this brand still holds its core values in the industry of lux by standing out by its sophistication. The Giorgio Armani sense of style features an elegance that the wealthy and high society nobles find appealing. It also has the great loyalty from America, far east (China, Japan) and even Middle Eastern all enjoy dressing with Armani Brand Couture. Giorgio Armani who has not gone public with his company holds the entire empire privately. Major Events 1975 – Armani and Serigo Calcotties establish Giorgio Armani S.P.A 1979- Armani established in the Unite States 1980- American Gigolo brings Armani fashions to the big screen 1989- Armani begins acquiring control of its factory as part of its strategy to maintain control over product quality and distribution 2000- Launch of armani cosmetics and Armani Casa home interiors...
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...Idea: I did like the idea of having a host for show, just like they would have during an awards show on television. I think that they should say funny things for the audience could enjoy. I would also be a great idea if there was a male and a female host. The male could wear a tux and the female could possibly where different gowns in each scene or they could wear clothing that was not pick for the runway. Quotes: “I don’t do fashion, I am fashion.” – Coco Chanel “Fashion is what you adopt, when you don’t know who you are.” – Quentin Crisp “Fashions fade, style is eternal.” – Yves Saint Laurent “Only great minds can afford a simple style.” – Stendhal “The difference between style and fashion is quality.” – Giorgio Armani “If you’re not into fashion, you are nobody.” – Lord Chesterfield “As soon as fashion is universal, it is out of date.” – Maneron Ebner-Eschenbach “The only rule is don’t be boring and dress cute wherever you go. Life is to short to blend in.” – Paris Hilton “King me, baby… It’s oh-so fashionable.” – Paris Hilton Song Lyrics: Artist: David Bowie Song: Fashion Lyrics: “Fashion! Turn to the left, Fashion! Turn to the right” Artist: Ella Fitzergerald Song: Always True to you in my Fashion Lyrics: “But I am always true to you, darling, in my fashion” Artist: Prince Song: The Latest Fashion Lyrics: “…I know that’s right, ‘cause I am the latest fashion…” “…This year the latest fashion is to lie in the...
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...SWOT Textile industry Strengths Include as strengths any formulas or policies your company uses that give it an edge in name recognition, brand positioning and bottom-line revenue. For example, many designers have two avenues of distribution, a couture line and a ready-to-wear, off-the-rack line more accessible to buyers with average incomes. This is a strength because it allows the designer's name to reach a larger audience of potential customers and the brand to make more sales. For example, Giorgio Armani includes high-priced couture and a ready-to-wear line available through Armani Exchange; Issac Mizrahi designs both couture and a ready-to-wear line sold exclusively through retailer Target. Weaknesses Consider as weaknesses any unusual or unnecessary costs, unknown designers or lack of presence in a particular region. Consider also everything used to define strengths. A lack of any of the strengths is considered a weakness within SWOT analysis. Opportunities Look at the politics of each region, both in itself and in relation to the U.S., to identify opportunities. Watch for the repeal of trade embargoes, a new or newly accessible source of raw materials such as fabric or thread or a newly green source of raw materials like sustainable natural fabric fiber. For example, for years, China was inaccessible as a source of labor, supply or export sales due to inter-governmental tension and its fundamental attitude toward commerce. However, recently China has loosened...
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