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Armani

In: Business and Management

Submitted By kutsad
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The brand management is a special strategy that revolve around the concept of differentiation of products, target customers group and building relationship between consumers and brand. It helps to create efficient environment, good planning of the ways, in which the brand could be reliable in the market.
There are numerous of brands in the world fashion industry but only some of them are luxury with high level of credibility. To escalate brands are used such elements as innovation and creativity, quality, marketing strategy and management.
In the essay, one of the most popular brand will be analyzed.
Armani is one of the world’s leading fashion brand. It was founded by Giorgio Armani from Italy. The brand started as “Giorgio Armani” and from the beginning, the main aim was to produce high quality of products and services for intelligent people in classic style. The words of Giorgio Armani are as a justification of his goals: “My philosophy has always been to help women and men feel comfortable and confident through the clothes they wear”.
Over the years, Armani introduced few lines of this brand in order to reach another target market and other price, but still with keeping an elegant, sophisticated, and inspiring brand identity.
As to speak about main keys of the Armani’s success, the first one should be following: over the last thirty years brand has continued to stay classic and current. For the fashion company it is essential prerogative, because classic fashion will never be unfashionable and unnecessary. The demand for these clothes only increasing year by year. Moreover, it belong not only fashion clothes, but also accessories, which fit almost for each style. In addition, this marketing strategy make them different and the same time in a proper level.
Another point of this brand management is a high price. And it is normal because high level of

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