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Armour Garments Case Study

In: Business and Management

Submitted By redfinches
Words 467
Pages 2
Flores, Jireh Micah H. 29 April 2016
Linayao, Jacklyn Care A. FRM 171 H-1L
Magno, Mary Angela
Sariga, Deborah Keren A.
Case Study: Armour Garments Company I. Time Context
The Time context of the case was during the year of 1975 when the Armour Garments Company (AGC) is facing stiff competition and financial difficulties. The officers of the company considered liquidation of their business and see if they’ll still be able to continue managing the business.

II. Point of View
The case will be analyzed from the point of view of the owners of AGC.

III. Problem/s identified A. Production * Sewing machines could not be utilized to manufacture other type of garments and because of this the company cannot venture other commodities such as jeans and polo shirts. B. Competition * Other undershirt factories started to open (threat of new entrants *Porter’s five forces) * Its serious threat was the operations in the Divisoria middlemen * The disloyalty of the Middlemen when it comes to lower cost ad longer credit terms in products. * Its sales did not increase nor decrease because of the growth population. The management ignore this and became relax because they still earn the profit. * There was no investment in the company. C. “Blossom” Brand * In 1971, the demand for undershirts went low due to the change of fashion trends. * More factories rise and were more willing to negotiate on price and payment terms with middlemen. * Their venture into the ready-to-wear business failed several times * Market cannibalization of the “Armor” and “Marca Torca” became apparent when AGC introduced the lower priced “Blossom”

IV. Recommendations/Plan Of Actions

* AGC should try to find another wholesalers if more and more neophyte brands flood into Divisoria to

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