Free Essay

Armstrong Case Analysis

In: Social Issues

Submitted By will911021
Words 723
Pages 3
Name: Chenglin Ye
SID: 430491467
Tutor: Dr. Stefan Volk
Case: Following Lance Armstrong: Excellence Corrupted

Briefly summary of the case
When it came to the sport of cycling, Lance possessed characteristics that made him unique. His ability to take in and use oxygen effectively was higher than an average man by 90% and a trained and active many by 42%. Lance also produced less lactic acid than others, which allowed him to dominate the shorter races (Rose & Fisher, 2014). By the time he was 21, Lance had already ridden in his first tour and won the U.S. Pro Championship. Lance Armstrong also cheated death at the young age of 25. He won the battle against cancer when he was diagnosed with testicular cancer that then spread to his lungs and brain (Rose & Fisher, 2014). Lance vowed to return to the cycling world someday and that he did. Taking with him the hearts of Americans.
With personal sponsors such as Nike, Oakley and Giro and creating the Lance Armstrong Foundation, Lance became an iconic figure. In 1997, when the USPS (United States Postal Service) sponsored the U.S. cycling team, they also took a chance with Lance. It was a rocky start until Johan Bruyneel became the team director and changed Lance’s training schedule and regime (Rose & Fisher, 2014). Armstrong was the key decision maker when it came to the team such as choosing the other riders, the doctors and the support staff.
In an interview with Oprah Winfrey in January, Armstrong admits to having used performance-enhancing drugs throughout his cycling career and "bullying" teammates and others to lie about it. He said he began using testosterone, EPO, and blood transfusions in the mid-1990s and the illegal substances contributed to each of his seven Tour de France victories.
He was definitely wrong for using performance-enhancing drugs during his career and unfairly winning the Tour de France titles with the help of said drugs.
He has definitely betrayed the trust of fans around the world, friends, family members, and business associates with the lies he had fabricated and so vehemently concealed for over a decade.
There’s also no denying that he crossed the line big time when he insulted, sued, and issued personal threats at investigators, former teammates, and their family members who spoke out against him, under moral and legal obligations no less, having been sworn under oath.

Additional information of Armstrong's cycling team
Lance Armstrong cycling team sponsorship
On November 16, 1995, the USPS announced that it would become the sponsor for the cycling team beginning in 1996.
In 1997, Armstrong signed with the USPS team under a two-year, $1 million contract with incentive clauses.
By the end of 2004, Armstrong earned roughly $10 million from companies including Coca-Cola’s Dasani bottled water brand, Subaru, Nike, and Bristol-Myers-Squibb, the company that produced the chemotherapy drugs Armstrong had taken.
Beginning in 2005, Discovery Communications replaced the USPS as the sponsor for the Armstrong cycling team.

Lessons can learn from this case 1. Have a set of values in life and never lose the way.
For both companies and individuals, it is necessary to have a core values system. Not just performance-driven values like excellence, diligence and persistence, but also values that are in line with the highest good of humanity and our highest self, like truth, integrity, and honesty. 2. Don’t lie, cheat, or do anything unethical.
Don’t lie, cheat, or do anything unethical in the first place. No matter the circumstance, it does not justify bending the universal value of truth. Nobody likes to be lied to, and the fallout is never pleasant when the truth is revealed. For the trust that is lost, you have to work hard to earn it back. Even then, you may well never earn it back. 3. It’s never late for redemption.
Everyone no matter how far gone, deserves a second chance to right his wrongs. Lance did not lie during the interview and he was completely truthful. While it’s a confession that comes 16 years late, it’s better late than never. It’s never too late for redemption.

Stakeholders (who suffered and costs)
Family; team members; sponsors; cancer patients; the sport of cycling
Cancer research and patients and the cycling industry and sport benefit form money

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