Free Essay

Armstrong Case Analysis

In: Social Issues

Submitted By will911021
Words 723
Pages 3
Name: Chenglin Ye
SID: 430491467
Tutor: Dr. Stefan Volk
Case: Following Lance Armstrong: Excellence Corrupted

Briefly summary of the case
When it came to the sport of cycling, Lance possessed characteristics that made him unique. His ability to take in and use oxygen effectively was higher than an average man by 90% and a trained and active many by 42%. Lance also produced less lactic acid than others, which allowed him to dominate the shorter races (Rose & Fisher, 2014). By the time he was 21, Lance had already ridden in his first tour and won the U.S. Pro Championship. Lance Armstrong also cheated death at the young age of 25. He won the battle against cancer when he was diagnosed with testicular cancer that then spread to his lungs and brain (Rose & Fisher, 2014). Lance vowed to return to the cycling world someday and that he did. Taking with him the hearts of Americans.
With personal sponsors such as Nike, Oakley and Giro and creating the Lance Armstrong Foundation, Lance became an iconic figure. In 1997, when the USPS (United States Postal Service) sponsored the U.S. cycling team, they also took a chance with Lance. It was a rocky start until Johan Bruyneel became the team director and changed Lance’s training schedule and regime (Rose & Fisher, 2014). Armstrong was the key decision maker when it came to the team such as choosing the other riders, the doctors and the support staff.
In an interview with Oprah Winfrey in January, Armstrong admits to having used performance-enhancing drugs throughout his cycling career and "bullying" teammates and others to lie about it. He said he began using testosterone, EPO, and blood transfusions in the mid-1990s and the illegal substances contributed to each of his seven Tour de France victories.
He was definitely wrong for using performance-enhancing drugs during his career and unfairly winning the Tour de France titles with the help of said drugs.
He has definitely betrayed the trust of fans around the world, friends, family members, and business associates with the lies he had fabricated and so vehemently concealed for over a decade.
There’s also no denying that he crossed the line big time when he insulted, sued, and issued personal threats at investigators, former teammates, and their family members who spoke out against him, under moral and legal obligations no less, having been sworn under oath.

Additional information of Armstrong's cycling team
Lance Armstrong cycling team sponsorship
On November 16, 1995, the USPS announced that it would become the sponsor for the cycling team beginning in 1996.
In 1997, Armstrong signed with the USPS team under a two-year, $1 million contract with incentive clauses.
By the end of 2004, Armstrong earned roughly $10 million from companies including Coca-Cola’s Dasani bottled water brand, Subaru, Nike, and Bristol-Myers-Squibb, the company that produced the chemotherapy drugs Armstrong had taken.
Beginning in 2005, Discovery Communications replaced the USPS as the sponsor for the Armstrong cycling team.

Lessons can learn from this case 1. Have a set of values in life and never lose the way.
For both companies and individuals, it is necessary to have a core values system. Not just performance-driven values like excellence, diligence and persistence, but also values that are in line with the highest good of humanity and our highest self, like truth, integrity, and honesty. 2. Don’t lie, cheat, or do anything unethical.
Don’t lie, cheat, or do anything unethical in the first place. No matter the circumstance, it does not justify bending the universal value of truth. Nobody likes to be lied to, and the fallout is never pleasant when the truth is revealed. For the trust that is lost, you have to work hard to earn it back. Even then, you may well never earn it back. 3. It’s never late for redemption.
Everyone no matter how far gone, deserves a second chance to right his wrongs. Lance did not lie during the interview and he was completely truthful. While it’s a confession that comes 16 years late, it’s better late than never. It’s never too late for redemption.

Stakeholders (who suffered and costs)
Family; team members; sponsors; cancer patients; the sport of cycling
Cancer research and patients and the cycling industry and sport benefit form money…...

Similar Documents

Premium Essay

Case Analysis

...CASE ANALYSIS #1: McDonald’s “Seniors” Restaurant In the study of the briefing of the McDonald’s Restaurant, there are positives to the problem and negatives towards the problem. A McDonald’s in a city crowded with seniors are overwhelmed with senior customers during the early hours of the day. The senior come in as a meeting area where they eat and commune at the restaurant. The number of seniors that come in, crowds the dining area in which customers come in and eat. They come in on the fourth Monday of every month to get extra special, over the age of 55 discounts. This is a meal that cost 1.99 and free coffee refills. The staff knows the seniors very well and go to see them if they are hospitalized. The relationship is considered a good one between the staff and the seniors. In addition, a idea of adding bingo to add to the excitement of the mornings for the seniors from nine to eleven a.m. Using the party room would accommodate up to 150 senior patrons. A primary problem to this case study is the senior crowd. The restaurant already takes on the task of having enough room to seat the entire dining style crowd, if it engages in bingo than the crowd will become even more outrageous. Not only will the restaurant have the meeting crowd they will have a bingo crowd as well. Meaning, that more senior crowd will come in ready and only ready to engage in bingo. A secondary problem would be the title of the restaurant would be at risk. The fast food......

Words: 922 - Pages: 4

Premium Essay

Case Analysis

...Cases are included in many courses in Administrative Studies to give students an appreciation of the hard realities of business and the constraints involved in decision making. By exposure to a variety of situations and diverse problems, the student can experience, to some degree, the challenges and dilemmas of the decision maker. Cases are usually based on real situations. For reasons of privacy and confidentiality, the persons, the companies, and the locations involved are typically disguised. When assigning case analyses, instructors expect that students will: • study the information provided in each case, • attempt to diagnose the nature of the problem or problems involved, • search for alternative ways in which the problems can be resolved, • recommend and justify the course of action that is most likely to be effective. The justification should rely, to a large extent, on theoretical principles. Sometimes students feel disappointed because the cases sometimes do not appear to be “dramatic.” However, because the cases do represent the realities of organizations, they are often likely to be somewhat mundane, at least to the outside observer. Most of the incidents are based on events that were actually faced by managers and their subordinates on a day-today basis. Very often, cases do not contain all the information that the student would like to have. This is often done intentionally, or at least knowingly, by the case writer. In real life, a manager must frequently make......

Words: 2140 - Pages: 9

Premium Essay

Ford Case Study Analysis

...Assignment 2.1 Ford Analysis PSPR 6208 Strategic Marketing and Communications Fall 1 2013 1. Where would you put Ford in terms of competitive position? Why? By shifting their focus, developing a new marketing strategy and focusing on the Ford brand, Ford has dramatically enhanced their competitive position and turned things around for the company. In doing so, they strategically placed themselves back at the top in terms of competitive position. This was no small feat, especially considering the fact that they were in far worse shape than most car companies as recent as 2008 (Kotler & Armstrong pg 547). Ford with the assistance of new CEO Alan Mulally fought hard against bankruptcy and even harder to gain consumer trust in the company and the brand. This strategy has helped Ford to gain a competitive advantage, especially in terms of customer satisfaction. 2. Is Ford a market-centered company? How can it improve in this area? Considering the fact that Ford currently pays attention to both customers and competitors in designing the company’s marketing strategies, I would say they are definitely a market-centered company. This may not have always been the case, as is evident from reading the case study. At some point, Ford took its eye off the market, loosing focus, especially in regards to customer needs. I think that they were driven to shift their focus by several factors, top of mind being the dire economy. Moving forward, they will need to......

Words: 534 - Pages: 3

Free Essay

Case Analysis

...Case Analysis Luotang Power Company Background Luotang Power Company is a 600 Mega Watt coal-fired power plant, located in Hubei Province, China, the parent company of which is China Hua Tong Power (HT Power). The major business is to generate electricity by coal burning and sell it to Hubei Provincial Power Company (HPPC), the major customer which is the only power transmission and distribution company in Hubei Province. Whereas the coal is purchased from Pindingshan Coal Company who is required to supply low sulfur bituminous coal that meets certain quality specifications. Regardless of the improved plant availability and fuel economy, the company wasn’t performing well for the financial result. A variances analysis indicated that the poor performance was due to a combination of shrinking revenue, increasing price of the coal and decreasing quality of the coal. Company analysis Macroeconomic analysis A PESTE framework including political, economic, social, technological and environmental factors is used to contextualize the company in an industry framework. Economic aspect: China is the world second largest energy consumer behind the United States. The energy consumption has been boosted by strong economic growth over the past two decades. Its electricity consumption is influenced by fluctuations in the GDP growth. (Appendix1) Hubei led the four provinces fed by the central China grid with a 13.8% rise in economy and is said to be doubled in the next five......

Words: 1090 - Pages: 5

Free Essay

Case Analysis

...Case Analysis 1 Case Analysis MT311: Business Law I Scott Strauss October 5, 2010 Case Analysis 2 Case Analysis Thomas Baker and others bought new homes from Osborne Development Corp. and they sued for multiple defects in the houses that were purchased. When the homes were sold, it was paid for in a new home warranty program administered by Home Buyers Warranty (HBW). The company enrolled the homes with HBW and it paid a fee and filled out a form that consented to a binding arbitration provision. The new homeowners would be bound by the arbitration agreement. They cannot sue the builder. Consumers who complain about defective products can be forced into binding arbitration and barred from suing the manufacturer. Arbitration is supposed to provide consumers with an immediate and an inexpensive place to go but it could be costly. Going through arbitration, homeowner gives up the right to a cost free judge and jury. Any controversy or claim arising out of or relating to the contract, or breach thereof, shall be settled by arbitration and judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction. Arbitration is taking the place of lawsuits therefore protecting many businesses from court fights. When there is a broad arbitration clause, such as one covering any type of dispute arising out of an agreement, a court should follow the presumption of arbitration and resolve doubts in favor of......

Words: 267 - Pages: 2

Premium Essay

Case Analysis

...optimization of its own strength and strategies, Lindo Enterprises will continue to maintain its position in the market and met its annual target growth rate in the next five years. II. Statement of the Problem... View Full Essay Join Now Please login to view the full essay... Essay's Statistics Submitted by: catherinepagdato Date shared: 11/19/2013 03:58 AM Words: 1276 Pages: 6 Save Paper Report this Essay Similar Documents Harley Case Analysis Case Analysis Outline a Case Analysis For “The Vidsoft Triangle (a)” Case Analysis Wengart Aircraft Case Toyota - Case Analysis Case Analysis Sports Company And Vietnam Case Analysis Case Analysis Case Analysis On Superior Grain Elevator Inc Clean Edge Razor Case Analysis Case Analysis Charlotte Beers (Ogilvy & Mather) Case Analysis Case Analysis: The Sundale Club Byd Case Analysis Jones Blair Case Analysis Global Expansion Strategies Of Two Korean Carmakers- Case Analysis Case Analysis Mfs Case Analysis Ben & Jerry's Case Analysis Sample Swot Case Analysis LoginJoin RSS ©2014 TermPaperWarehouse.com Privacy Policy Terms of Service Copyright Information Contact Us Help Advertise With Us...

Words: 443 - Pages: 2

Premium Essay

Case Analysis

...04-78-651-03 Business Strategy Case Analysis: Zespri Submitted to: Dr. Jonathan Lee Submitted by Group #5: Lifang Huang 104005864 Wei Li (Sherry) 104018790 Rong Shang 104050190 Le Zhang 104010354 Weicheng Zhao 104048973 November 10th, 2014 Major Issues Zespri is the main exporter of New Zealand-grown kiwifruit and the leading marketer of kiwifruit worldwide. As the global demand for kiwifruit increased, there is much room for Zespri to grow both in emerging markets and in existing markets. However, the major issue Zespri faces is that if it is on the right track to maintain the leadership position and to achieve the commitment to increase New Zealand kiwifruit exports to $3 billion by 2025. There is another issue in terms of Zespri’s global sourcing program. According to Jager, the CEO of Zespri, the global sourcing needs to triple in size if Zespri wants to double in size to satisfy demand when New Zealand fruit is out of the market. Zespri needs to figure out how to keep its competitive advantages and increase profitability. Internal Analysis VRINE Model There are several unique resources and capabilities that Zespri possesses, which makes it more competitive than its competitors. Zespri’s products are Zespri Green, Zespri Gold and Zespri Green and Gold, which are all of high quality. Besides, Zespri is a grower-owned business whose strategy includes an integrated supply chain, a premium brand, targeted investment in innovation......

Words: 2978 - Pages: 12

Premium Essay

Case Analysis

...CASE NO.1 I. PAMPANGA CEMENT CORPORATION The government had been pushing the Pampanga cement corporation to switch their product into coal. II. SWOT ANALYSIS: Strength: * Can borrow money to bank (DBP/PNB) * Long term experience in business industry Weakness: * Rivalry in the executive position * Conflict with the employee * Financial problem Opportunities: * borrow money from banks * leader of labor union is compadre of atty. Alcantara Threats: * the labor union case threatened to strike over the issue of a 10% percent increase in wages * the government had been pushing cement companies to switch to coal * quarrel between the owner of the land III. ALTERNATIVE COURSES OF ACTION (A.C.A) * A.C.A #1 Switching to coal for production Advantages: 1.) Financial assistance from the banks 2.) Lower production cost of cement Disadvantages: 1.) High cost of expenses for installing 2.) Increase the company liability Conclusion: I there for conclude as my point of view switching cement to coal is the best way for the company to easily cope up their investment. Even though the installing of coal is in higher cost but in the end, the company will benefit the lower production cost compare to fuel. * A.C.A #2 Do their previous process of production and focus the solution for the internal issues of the company. Advantages: 1.) They can fix their receivable scandals 2.) They can talk about the labor union......

Words: 874 - Pages: 4

Free Essay

Dave Armstrong Case

...1. Three months away from graduating from Harvard Business School, Dave Armstrong is faced with the first difficult decision of his life. He must figure out what to do next. He is currently weighing three job prospects. Dave views his problem as which one of the three job prospects should he choose. Using the PrOACT approach, Dave could define his decision problem in various ways. He could weigh a comprehensive, broad definition against his narrow decision problem. Additionally, Dave has not established a clear objective. He is focused on financial implications but is ignoring personal fulfillment. Without a clear objective, Dave cannot clearly evaluate alternatives. His alternatives are limited to his three job prospects. He has not developed a range of alternatives that are distinctly different. For the consequences portion of the PrOACT approach, Dave has asked his wife for her opinion; however, it seems like his wife has not placed much thought on how Dave’s decision will affect her. Dave must deal with tradeoffs between his career and his family. Clearly defining an objective will help him strike a balance. Clarifying uncertainties and evaluating his risk tolerance will help Dave with his decision. Lastly, Dave should consider linked decisions by clarifying his long terms goal. 2. The elements most relevant for Dave’s decision problem are problem and objectives. Dave is only looking at the obvious problem that is in front of him: which of the three job prospects......

Words: 440 - Pages: 2

Premium Essay

Dave Armstrong Case

...1. Three months away from graduating from Harvard Business School, Dave Armstrong is faced with the first difficult decision of his life. He must figure out what to do next. He is currently weighing three job prospects. Dave views his problem as which one of the three job prospects should he choose. Using the PrOACT approach, Dave could define his decision problem in various ways. He could weigh a comprehensive, broad definition against his narrow decision problem. Additionally, Dave has not established a clear objective. He is focused on financial implications but is ignoring personal fulfillment. Without a clear objective, Dave cannot clearly evaluate alternatives. His alternatives are limited to his three job prospects. He has not developed a range of alternatives that are distinctly different. For the consequences portion of the PrOACT approach, Dave has asked his wife for her opinion; however, it seems like his wife has not placed much thought on how Dave’s decision will affect her. Dave must deal with tradeoffs between his career and his family. Clearly defining an objective will help him strike a balance. Clarifying uncertainties and evaluating his risk tolerance will help Dave with his decision. Lastly, Dave should consider linked decisions by clarifying his long terms goal. 2. The elements most relevant for Dave’s decision problem are problem and objectives. Dave is only looking at the obvious problem that is in front of him: which of the three job prospects......

Words: 440 - Pages: 2

Premium Essay

Case Analysis

...SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the......

Words: 3497 - Pages: 14

Free Essay

Case Analysis

...Case analysis:- Skim the case:-read it twice What is required of me and what is my role? Consultant of AL What is the main issue and why is it important to the organization? Fraud and mismanagement Why has the issue arisen, and why now?because al left the co. in middle to complete his studies When does the issue need to be decided? How should I allocate my time on this case? 2. Read the case closely. How do the exhibits fit the case? Which ones are relevant, and which ones are not? What industry does the organization operate in? mortgage business What is the state of the economy?Economy is doing well. What information do I have on competitive factors that are important to my analysis? What are the key organizational factors? (What is the reporting structure, and what are the organization’s goals and objectives? What principles, rules, or values, if any, are at issue? What are the organization’s planning and control systems? Are there any incentive systems that might affec behaviour? Which business functions are critical to success or failure?) Who are the affected stakeholders (investors, employees, managers, customers, suppliers, and members of the public or community)? What are their interests and what motivates them? Who are the readers of any reports that I might prepare? What decisions will be made based on my report? Notes in the case:- Trusted employees to run the business. AL started the co. in 2002 with $40,000. Initially co. was doing well......

Words: 995 - Pages: 4

Premium Essay

(Case Analysis)

...(Case Analysis) Overview This case analysis is about an employee whose messages are distorted and misunderstood when it reaches the C.E.O’s office. The author of this case analysis sites some alternative courses of action to choose the best way on how to solve the problem. The author also shows the advantages and disadvantages of each alternative courses of action he sited. The best alternative course of action will be recommended by the author. Central Problem When I communicate from the CEO’s Office, my message either becomes distorted or misunderstood by the time it reaches the employees. I suspect sabotage by either the union or middle or lower level managers. Objectives This case analysis wants to solve the problem using the objectives that follows: To find out why messages are incorrectly relayed. To find a better way of communicating with the C.E.O. To determine some alternative courses of action on solving the miscommunication problem. To site some pros and cons of the alternative courses of action. To find the best solution of the problem. Alternative Course of Action Miscommunication is the process wherein a message is related incorrectly which leads to misunderstanding of the people. Proper communication is important specially if the information you want to tell is very important. It will keep the employees well-informed and provides proper orders and instructions in relation with their duties and responsibilities. This case......

Words: 475 - Pages: 2

Premium Essay

Case Analysis

...Week 3: Case Analysis Assignment: Apple Inc. Geraldo Moraes DeVry University BUSN-412 Business Policy Professor Raef Assaf CASE ANALYSIS ASSIGNMENT: APPLE INC. Apple Inc. designs, makes, and markets mobile communication and media gadgets, PCs, convenient advanced music players, and offers a mixed bag of related programming, administrations, peripherals, organizing arrangements, and outsider computerized substance and applications (Dess, G., Lumpkin, G., & Eisner, A. 2012). Its items and administrations incorporate iPhone, iPad, iPod, Mac, iPod, Apple TV, an arrangement of customer and expert programming applications, the iOS and OS X working frameworks, iCloud, and frill, administration and bolster offerings. According to the case study, Apple Computer was established in Mountain View, California, on April 1, 1976, by Steve Jobs and Steve Wozniak. Jobs was the visionary and advertiser, Wozniak was the specialized virtuoso, and A. C. "Mike" Markkula Jr., who had joined the group a while prior, was the businessperson (Dess, G., Lumpkin, G., & Eisner, A. 2012). Employments set the mission of engaging people, one person, one PC, and doing as such with polish of configuration and savage tender loving care. In 1977 the first form of the Apple II turned into the first PC standard individuals could utilize right out of the case, and its moment achievement in the home market brought on a processing upheaval, basically making the PC business. By 1980 Apple was the......

Words: 1988 - Pages: 8

Premium Essay

Case Analysis

... Case Analysis Toyota Case Analysis   I. Viewpoint         For further analysis of this case, Ms. Rivera as a Marketing Manager is responsible to solve the dealing problem.   II. Time Context         In the year 1990’s different problem occurred.   Toyota reduced part defects by 84%. It also reduced the ratio of inventories to sales by 35% versus 6%. III. Objectives   a. To be able to implement the marketing strategy used in the said case.   b. To be able to have a good relation in dealing with consumers needs and wants.   c. To be able to maximize operating performance and financial returns to ensure growth for the company’s future.   d. To be able to classify the strengths, weaknesses, opportunities and threats that the company have.   e. To be able to explain the solutions in the major problem of Toyota.   IV. Statement of the problem         Major:         Competition will arise. Toyota’s has a closest competitor regarding on its consumers – Ford motor vehicles and Mercedes. It is a problem on how they can implement their marketing strategy to stay on top amidst of the consumers demands.         Minor:   1. A reduction on ratio of inventories to sales by 35 percent versus 6 percent. 2. Toyota relied on identical suppliers as of Ford motor vehicles and Mercedes.   3. Easy access on the internet that may cause imitation on each competitor’s latest idea.     V. Areas of Consideration |                                 |Production & operation          ......

Words: 1070 - Pages: 5