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Art of Sleeping

In: Business and Management

Submitted By dsaad2
Words 530
Pages 3
Art of sleeping

The success of Art of sleeping is yet to reach its peak but has significantly increased in the past year with the success of their new EP ‘Like A Thief’. Art Of Sleeping were recently signed with Dew Process and exploded into high rotation on Triple J with ‘Empty Hands’, their immensely personal and cinematic single. This emotive brand of indie-rock has been the trend du jour of 2012 and probably has been since the rise of Boy & Bear, Matt Corby and The Medics; so Art Of Sleeping hit at exactly the right time.

The bands new EP reached Top 100 ARIA Chart debut and an invitation to partake in an Official ARIA Showcase next month. This is the first release to chart for Brisbane group. Prior to the release of Like A Thief, the band had released several singles that picked up significant radio play on Triple J. And also recently completed a national tour called Above the water prior to the EP’s release which included special guest tigertown.

They also went on tour with Paper Kites as a supporting act, performed at Big Sound 2012 and Fat As Butter 2012. National touring came with these hits, more exposure, more support. Still, success took the band completely by surprise. Since they were notified that ‘Empty Hands’ was added to triple j, the band haven’t really stopped. The Band will also be going on its Like a thief tour down the east coast of Australia starting in there home town of Brisbane at The Zoo. Sydney will be the next in line, where Art of Sleeping have been welcomed to take part in an ‘Official ARIA Showcase’. Finally Art of Sleeping will reach Melbourne, a town that has embraced the Brisbaner’s like their own in recent times, playing Northcote Social Club. This tour will have a major positive impact on the success of the band as its there first headlining tour as signed artists. The band were signed to Dew Process in September this year and the label has gone straight to work in trying to create more success for the band with the EP and the upcoming tour. Art of Sleeping now join Dew Process’ Firm of esteemed artists, sitting in the good company of Sarah Blasko, Mumford & Sons, Bernard Fanning, Last Dinosaurs, The Panics, The Grates and The Hives just to name a few.

They have a reasonable online fan base with Facebook page fans at 11 000, 570 on twitter and the song colourblind has received 430 000 views on youtube which shows that they have a strong fan base but still needs to be expanded. This could be achieved by getting more plays on different commercial radio stations and getting them on somewhat of a high rotation which will increase the expose and create more fans. Also the band should take use social media to its full capacity as it has a unbelievable reach and it will be the best way to obtain a lot more fans and expose.

Art Of Sleeping will be a band to watch for 2013, as the major success for the band is yet to come.

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