Artemis Sportswear Proposal
Comm/215
August 4th, 2014

Artemis Sportswear Proposal
Artemis Sportswear is a non-profit company, specializing in the creation, marketing and production of sporting goods and apparel, the company also offers its own line of Wines. Artemis donates and raises money for charities and organizations with the help of some hockey legends, such as Jason Zent. Although Artemis is a non-profit company, this does not mean that they would not benefit from both cost reduction and increase in profits. Artemis offers a host of services to clients from guidance with product creation all the way to the marketing and sales of the products. They have many opportunities within their company to increase their profits; from individual sections within their business to changing their overall approach to the running of the business.
One way Artemis Sportswear can increase profit margins by creating a marketing plan, which will help focus marketing efforts and gives the company the best returns. Taking the time to put together a well-written marketing plan will make Artemis Sportswear more likely to achieve their marketing goals. In order to improve overall profit margins, the company must tailor their offers to the consumer's needs so they can provide them with a worthwhile product. Focusing their marketing strategy towards the market instead of the product allows Artemis to gain new consumers and strengthens their profit. In today’s market, it is imperative that every business have an online presence regardless of whether or not they have an online store. Today, many consumers use the internet to research and purchase products. Consumers also use social media to spread awareness about products and companies, there are over 955 million Facebook accounts (Kumar & Mirchandani, 2012), and new social media sites are cropping up constantly. Launching an