1.0 Introduction
The article When Digital Etiquette Matters is an awareness article from Dr. Termit Kaur Ranjit Singh (senior lecture at the School of Educational Studies at Universiti Sains Malaysia (USM)) who shares with us her perceptions towards teenagers busy chasing their social network lifestyle. These particular groups of people tend to care more about the trending gadgets that available in the market, without thinking wisely about their personal financial savings. Whenever this kind of trend reaches its limit, irresponsible attitudes of teenagers occurs when using technology among others. The author also stated that teenagers nowadays, prefer to socialize by using gadget as a tool rather than having a conversation with the closes person. By having a face-to-face communications, it eliminates ambiguity whenever conversation occurs.
2.0 Summary
This article explains about the digital etiquette. Teenagers these days see parents and teachers as people who know very little about using technology, on contrary parents and teachers see students getting out of control with all available technology. Technological misuse and abuse has become a societal problem. The solution is called “Digital Citizenship” where users are taught appropriate technology behavior. A good digital citizen is one who does the right thing when he or she is online. Most people feel uncomfortable talking to others about their digital conduct. Moreover, they have the rights to their own privacy and freedom of speech but such rights must be discussed and understood. These two areas must work together for everyone to be productive. The expanding digital communication options have changed everything because people are able to keep in constant communication with almost everyone. At the same time, the number of illegal or immoral goods and services has also surfaced. Digital Citizenship involves educating people in a high degree of information literacy skills. There are a certain rules that users need to be aware in an ethnical society. Digital Citizen also includes culture where technology users are taught how to protect themselves through education and training. Parents need to be more pro-active at home. Digital Citizenship is an important skill that students should have and this should be taught to them in the early years of education. Together we can guide our students to incorporate the digital world into the real world safety.

3.0 Analysis of the article
3.1 Author’s Tone
Most people choose their words and the tone behind those words based on the environment and the situation. Tone is the author’s attitude and feelings about the audience and the subject matter. For example, saying “This can get really annoying especially when I am trying to have a conversation with him! He is not in secondary school anymore, otherwise his teachers would have a hard time!” in paragraph 2, the author’s depressed tone inspires a sad atmosphere. The author may be hoping to inspire a tense and uneasy mood in the reader. Besides that, in paragraph 3; “Teenagers these days see parents and teachers as people who know very little about using technology in creative ways.” The author’s irreverent tone creates a lack of respect atmosphere. The author perhaps hoping to put in the readers mind how profanity could degenerate one’s life. Nonetheless, in paragraph 13; “It is not enough to create rules and policy, we must teach everyone to become responsible digital citizens in today’s society.” The author’s incredulous tone sets up a greedy atmosphere, leading to a ungrateful attitude among the reader.
3.2 Author’s Audience
Audience is the people for whom a piece of literature is written. Authors usually write with a certain audience in mind, for example, children, members of a religious or ethnic group, or colleagues in a professional field. The term "audience" also applies to the people who gather to see or hear any performance, including plays, poetry readings, speeches, and concerts. Based on our article, the author was targeting teachers and parents as her audience whom have teenagers living in their house. The reason why teachers and parents were targeted is because the author wants to educate and warned them about the issues that is getting out of control. Furthermore, the author aim the reader would share her point of view and inspire others would take action to apprehend these severe problems.
3.3 Author’s Examples
As for the authors example, it is show in paragraph 23, as the quotes says “Hacking into information that belongs to others, downloading illegal music, plagiarizing, creating destructive worms, viruses or creating “Trojan Horses”, sending spam or stealing anyone’s identity or property are all unethical” The author was giving examples of what is categorized as unethical manner when using the technology. This example was clear on what is the author was trying to say towards a Digital Citizenship.
3.4 Author’s point of view
Point of view comes in three varieties, which are first-person, second-person and third-person. On First-person point of view is in use when a character narrates the story with I-me-my-mine in his or her speech. The advantage of this point of view is that you get to hear the thoughts of the narrator and see the world depicted in the story through his or her eyes. For example by saying, “Whenever I go out with my teenage son, be it for a meal or to the bank, he is always busy with his Blackberry; on Facebook, looking at his mail or quickly replying or sending a text message.” The sentences written by the author shows that from her point of view, she is quite annoyed with her disrespectful teenage son. She also feels her presence is unimportant as though her teenage son couldn’t care less about her feelings. In addition, the third person point of view is a form of storytelling in which a narrator relates all action in third person, using third person pronouns such as he, his, him, her, hers, they, them, their, and theirs. Third person point of view may be omniscient or limited. For example, in paragraph 4; “Are they doing the right thing when they are online? Are they making good use of the gadgets and the connectivity that they have with the world?” From the sentences, the author uses third person point of view as to ask the reader about this issue whether it is acceptable or de unacceptable.
3.5 Author’s purpose and intent
An author’s purpose is the reason an author decides to write about a specific topic. Then, once a topic is selected, the author must decide whether her purpose for writing is to inform, persuade, or explain her ideas to the reader. As mention in the paragraph 5; “Technological misuse and abuse has become a societal problem.” The author’s want to inform the reader that this issue and become a serious problem in our daily lives. Thus, a drastic action needs to be taken to alleviate this crisis. Moreover, in paragraph 31 “We need to guide our students to incorporate the digital world into the real world safely!” the author’s wants to persuade (to convince) the reader to join her in guiding the students towards becoming an ethical Digital Citizenship. Thus, ensuring cyberspace is a better place.
4.0 Response to the article
Digital etiquette is a set of rules for how to behave online. It is basically a code of conduct for having good manners in treating others with common courtesy and respect. Not only that, it is just as important in our digital lives including how we act during online games, communicate in emails, send messages in chat rooms and social networking sites. Unfortunately, some people can lose control the second they jump online. On the internet, it is pretty easy to stay anonymous or identified; having a secret identity to hide behind can make people pretty brave to become cyber bully. This can lead to flame wars among other online users.
From the article that we have read and analyse, we think that the writer Dr. Termit Kaur Ranjit Singh provided us enough and valid argument in her article and making us easier to understand the messages in this article what the author is trying to convey. As the technologies are getting more and more advance, people tend to forget what is important and necessary in their daily lives. They rather chase something that is surreal things, rather than chasing their goals with a definite and clear purpose of life.
Based on our perspectives, we strongly agree that the students should be educated in their early childhood life up until their secondary school about the importance of digital etiquette. Not only should the students be taught about this issue, the parents also not to be forgotten about the digital etiquette too. Parents are usually the one that guiding the students (child) in their daily lives. If the parents do not know the basic knowledge of the digital etiquette, then they have failed to guide their child in a properly manner ways. Thus, the result of their child will become a bad digital citizen in our society and cyberspace.
5.0 Conclusion
The only way to achieve a united good digital citizenship, we all must hand in hand to work together. There is famous quotes states that “united we stand, divided we fall”. Without full cooperate among others, a great digital citizenship will not be reality but only a vision that has yet to be fulfil. Thus, we can conclude that having a good digital etiquette promotes a healthy and safely cyberspace for the upcoming generation.
6.0 Reference
Dr. Termit Kaur Ranjit Singh (Sunday October 21, 2012) When Digital Etiquette Matters http://thestar.com.my/education/story.asp?sec=education&file=/2012/10/21/education/12176332

7.0 Appendix