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Article Review, Apples Eat Themselves

In: Business and Management

Submitted By Jaime2051
Words 408
Pages 2
University of Phoenix Material

Article Review Format Guide

MEMORANDUM
UNIVERSITY OF PHOENIX

DATE: 11/10/2014
TO: Michael John
FROM: Jaime Quintero
RE: Apples Eat Themselves (Macklem, 2006) (Klodt, 2001)

ARTICLE SYNOPSIS

Despite the competitive social and economic benefits brought by modern technological advancements such as the internet, their continued growth in terms of capabilities and use in the society has brought notable challenges is the areas of rights protection. Of particular concern is the provision of reliable legal protection to internet-based innovations rights (Klodt, 2001). The argument provided by Macklem offers a strong insight into the complex nature of intellectual property right issues on the e-business arena. On the one hand, just like is the case in the physical world, the laws of our society acknowledges and provides for the protection of trademark rights as an intellectual property right in the internet world.

LEGAL ISSUE

In 1 to 3 sentences, identify the legal business issues raised in the article.

This is evident from the previous successful court challenges filed by Apple, the Beatles' record company against Apple, the computer company over the use of the Apple domain. Indeed, previous court challenges on trademark rights witnessed the computer company incur substantial economic liabilities in addition to the entering into an agreement with the record company on the scope of their individual use of the Apple trademark (Macklem, 2006). In other words, the law protects not only the exclusive right to trademark ownership. It also recognizes the sharing of trademarks amongst entities provided such is based on mutual agreement between the involved parties and violation of such agreements is subject to legal liabilities (Macklem, 2006).

MANAGERIAL PERSPECTIVE

The case of Apple, the computer company pursuing its business interests in the music industry through the iTunes software is a classic example. This is because the ownership of the software is squarely within the provisions of its 1992 agreement with Apple, the Beatles' record company which acknowledge the use of the Apple trademark by the computer company for data transmission (Macklem, 2006). Nevertheless, the owning of the iTunes as a software product and its continued use in the society for online music downloading is to the benefit of the computer company, hence the company’s pursuance of the music business. Therefore, intellectual rights in e-business is challenging not because of weaknesses in our e-commerce laws but more due to contentions on issues of ethics, privacy, and security.
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