Article Review

In: Business and Management

Submitted By robin2686385
Words 256
Pages 2
We were asked to find an article on e-business and intellectual property and review it. I picked the World Wildlife Fund and World Wrestling Federation. They both said they had the copyright on the initials of WWF and went to court to fight over it. The company WWF has a big panda on it as a logo and decided to take the wrestling company to court where they were forced to change their name to World Wrestling Entertainment. The legal battle started in 1989 when wrestling applied for a trademark on its name. In 1979 when Titan Sports decided to reorganize the wrestling business they changed the name of the company to WWF. In 1961, The World Wildlife Fund trademarked the logo WWF. The two companies came to an agreement on how to use the logo, but in the early 1990s the wrestlers were thought to have violated the deal. In 1994 they came to another agreement on how to use the logo until the wrestling company opened up a website called wwf.com and started selling WWF products. The fund decided to sue in British court to have them change their name and won for breach of trademark. When two companies make a deal on how to use a trademark logo the ethical thing is to stick to what you agreed on and not do something else. When the wrestling company decided to open a website to sell their merchandise they did the unethical thing by breaking their agreement with the Wildlife…...

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