...Artist Deconstruction Visual communication relies both on eyes that function and on a brain that interprets all the sensory information received (Lester, 2014, p. 5). The effectiveness of an advertisement relies on communicating to its audience the worthiness of the product in a persuasive manner. The Nike Shoe Company has been one of the most successful organizations across the globe. It is partially owed to the powerful advertisements that have been created to communicate to its customers or audience about its products efficiently and persuasively. My paper analyzes Nike’s the “Nike Free 5.0 V2” shoe advertisement. The ad concentrates on the design of the Nike Free 5.0 V2 shoe, which is based on Natural Motion Engineering technology. It allows the feet to grip and flex, thus helping in maintaining stability and balance and building stronger muscles. The way, the advert is designed, makes it effective in putting the message across and convincing the audience that they need the shoe, thus likely to purchase it. The ad composes of a large picture of the Nike shoe placed on a light blue background. The shoe is pictured on its own, touching the ground and vertically rising from the ground. The fore of the shoe is bent or flexed. It is similar to the way as a person flexes the feet to lift them from the ground while running. Advertisements also communicate effectively when they use emotional appeal or simply establish an emotional connection with the audience. The advert...
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...Postavant-garde and Poststructuralism, to create a new architectural fashion. A Deconstructivist idea, an idea regarding both art and architecture, seperates, severes, breaks, fragments, but that at the same time, reconstitutes the bits and pieces gained in the process into a comprehensive principle, a controlled chaos. Just like any movement, the effect of Deconstruction on both art and architecture is somehow similar. Comparing 2 pieces, one artistic and the other architectural, you can see how art and architecture are closely related and affected by one another. The thing that arouses the debate "Is Architecture an art form?". It is important to mention that in 1984, with the construction of the first deconstructivist project "Parc de la Villette", Deconstructivism first became art. Going back to the origins of Deconstruction, it is a philosophy discussed by the French philosopher Jaques Derrida who had a big impact on architects and artists. Derrida was a friend of architect Peter Eisenman, which made the latter a pioneer in Deconstructionism. Eisenman drew some philosophical bases from the literary movement Deconstruction, and collaborated directly with Derrida on some projects. He is known for his strong interest in architecture theory; architecture as a conceptual, cultural, and intellectual enterprise. He is best known for his series of Deconstructivist houses 1-->10. Each houses had a different thematic, but they were concerned not with meaning in the social sense...
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...Deconstruction is a mode of interpretation which works by a careful and cautious entering of each layer within the story: “ The deconstructive critic seeks to find the thread in the text in question which will unravel it all or the loose stone which will pull down the whole building”. Deconstructive literary criticism uses binary oppositions. Binary oppositions can be defined as “ a pair of related terms or concepts that are opposite in meaning.” “Waiting for Godot”, a classic of modern theatre, is a tragicomedy in two acts which tells the story of two men, Vladimir and Estragon, who are waiting to meet a man named Godot. By using deconstructive literary criticism, the play can be analyzed threw the following binary oppositions: passive/active hopelessness/hope, forgetfulness/remembrance and staying/going. Vladimir and Estragon are in a constant state of waiting for Godot: “Nothing to be done. / I'm beginning to come round to that opinion."(Waiting for Godot). Although they are being passive they try to occupy themselves while waiting for Godot. Derrida states that in binary oppositions there is a unspoken hierarchy in which the first term functions as superior to the second term which is considered inferior: “ Derrida’s procedure is to invert the hierarchy in which the first term functions as privileged and superior and the second term as derivative and inferior. By showing that the primary term can be made out to be derivative from or a special case of the secondary term”...
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...Green Construction INF 103 Prof. Sean Kenney 02/25/2013 What would life be like if we no longer had the resources to supply us with food, water, and the necessary resources to sustain human life? What if our air was no longer breathable? What if our streets were filled with trash? If our behavior as a society doesn’t change our habits this image can soon become a reality. Going green is necessary to preserve and sustain our required livable resources. In fact we have all gone green without a conscious effort. One aspect of going green that interests me is green construction. Green construction is the ability to construct eco-friendly buildings while efficiently using resources and reducing pollution. This process also continues throughout the buildings life cycle. Green construction has the ability to create and sustain a viable way of reducing the permanent destruction of human resources. USGBC (U.S. Green Building Council) is an organization of members who are dedicated in regenerating and sustaining a healthy environment. USGBC developed an internationally known green construction program called LEED (Leadership in Energy and Environmental Design). LEED was created “to transform the way buildings and communities are designed, built and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves the quality of life” (Foundations of LEED, 2009, Para. 3). For a building to be deemed green, it must be certified...
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...Derrida I. Life a. Born July 15, 1930 in El-Biar, Algiers to Jewish Parents in a time of heightened Anti-Semitism b. Expelled from Lycee de Ben Aknoun on his first day of school as enrollment of Jews could not exceed 7 percent. Quit Lycee Emile-Maupas due to intolerance of Jews. c. He dreamt of becoming a professional football player d. His parents never read any of his books e. Failed his first entrance exam into Ecole Normale Superieure but eventually earned his Philosophy degree in 1956 f. He is arrested for transporting drugs in Prague, Czech Rep. but it is later discovered that the drugs were planted on him by the police. g. He had two siblings die. One older brother died in infancy just a year before his birth. h. Met his wife Marguerite Aucouturier in the snow while on holiday with schoolmates in 1957. They have two sons, Pierre and Jean. i. Died in Paris of Pancreatic Cancer on October 8 2004 II. Influences a. Nietzsche, Husserl, Freud, Heidegger, Saussure, Rousseau, and Gide were all early influences for Derrida b. “Derrida said that for Gide, he had a fetish and that he knew several of his books by heart (Derrida 1995b, 341). The effects of Rousseau and Nietzsche in forming a mentality composed of key religious and atheistic concepts such as Nature, God, and Writing are incalculable” (Powell) c. Nietzsche’s skepticism influences...
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...Title: Economics of Reuse of Construction and Demolition Waste: A practical Approach Abstract Construction material waste seems to have caused serious environmental problems in many large cities around the world over the past few years. As pressure for environmentally-friendly building practices increases, companies are discovering that ultimately 'going green' often promotes cost effectiveness and enhances the quality of life. The idea of ‘reuse’ and ‘recycle’ of many construction materials is a smart decision for all builders whether they are interested in environmentally-friendly building or not. At baseline, the research project will adopt three aims: 1) to examine the current issue with waste minimisation, cost implication by effectively management; 2) to investigate the economic analysis of reuse and recycling of construction and demolition waste; 3) to explore various construction materials that can be effectively reused and recycled. In order to achieve the above research aims, the following objectives are set: * To determine the importance of cost reduction techniques for reuse of construction and demolition waste * To investigate whether or not the economics of construction recycled materials can be justified throughout construction activity lifecycle. * To investigate the economic impact of reuse and recycling construction materials on major projects * To develop propose unique theoretical models on decision-making for reuse of construction and...
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...Can’t we deconstruct Derrida’s own writing? In Differance, Derrida suggests that a given word’s meaning comes not from the word itself, but from its relationship with other words in the structural web, as well as from how it differs from those other words. (Interestingly, each of the words that give a given word its meaning are themselves only reflected in their structural relationship and difference from still other words). Further, Derrida’s writing suggests that language is not a suitable medium to convey something precise. To the writer, a word has associations and connotations that it may not have to the reader. It hardly matters how exact the writer is in his choice of words; once a word is used in writing, it has an infinite number of possible meanings. Therefore, meaning is not something that can be controlled by the writer. If meaning cannot be controlled by word choice, even a writer’s own writing can only have meaning for him if he pretends that what he is writing can only be interpreted in the way that he wants it to be interpreted. If it is only through this self-deception that a writer’s words can even be meaningful to the writer himself, what hope can there possibly be for meaningful communication with others? How does Derrida himself expect to convey anything meaningful if all the words, concepts, and signs he uses can be deconstructed just as easily as the works of others that he deconstructs? Perhaps an answer to this can be found in Derrida’s idea of differance...
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...ANALYZING THE CONCEPT OF DERRIDA’S DECONSTRUCTION IN SAMUEL BECKETT’S WAITING FOR GODOT ANALYZING THE CONCEPT OF DERRIDA’S DECONSTRUCTION IN SAMUEL BECKETT’S WAITING FOR GODOT Deconstruction is a literary theory and philosophy of language derived principally from Jacques Derrida's 1967 work Of Grammatology. The premise of deconstruction is that all of Western literature and philosophy implicitly relies on a metaphysics of presence, where intrinsic meaning is accessible by virtue of pure presence. Deconstruction rejects the possibility of a pure presence and thus of essential or intrinsic meaning. Due to the impossibility of pure presence and consequently of intrinsic meaning, any given concept is constituted and comprehended from the linguistic point of view and in terms of its oppositions, e.g. perception/reason, speech/writing, mind/body, interior/exterior, marginal/central, sensible/intelligible, intuition/signification, nature/culture. Derrida says that one member is associated with presence (more highly emphasized) while the other is associated with absence. He proposes “difference” - a perpetual series of interactions between presence and absence - where a concept is constituted, comprehended and identified in terms of what it is not and self-sufficient meaning is never arrived at. Derrida's theories on deconstruction were influenced by the work of linguists such as Ferdinand de Saussure and literary theorists such as Roland Barthes (whose works were an investigation...
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...Running head: COMPETITIVE STRATEGIES AND GOVERNMENT POLICIES 1 Competitive Strategies and Government Policies ECO 365 COMPETITIVE STRATEGIES AND GOVERNMENT POLICIES Competitive Strategies and Government Policies Companies are becoming more competitive over the course of time. As the population grows so do new company’s aiming to be successful. For a construction company, this is especially true. Current businesses and new businesses want growth and the construction 2 companies are who make the physical structure of the business happen. Included in this paper, is a discussion of how horizontal mergers, government policies and regulations related to externalities, and business decisions by management affect the construction business entirely. The construction industry has been a result of a lot of change in the past few years. The construction industry consists of small business to the very large corporation. A small business in the construction industry can be considered a simple handyman business. A large business in the construction industry can be considered a new commercial builder. With the limited barrier of entry the construction industry has been threaten by new companies entering the market. New companies entering the marking have posed a threat in which causing the existing construction companies to have a strategic plan to prevent from closing their doors. With a strategic plan in place the existing construction companies will have the tools needed to...
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...Competitive Strategies and Government Policies ECO 365 Competitive Strategies and Government Policies Companies are becoming more competitive over the course of time. As the population grows so do new company’s aiming to be successful. For a construction company, this is especially true. Current businesses and new businesses want growth and the construction companies are who make the physical structure of the business happen. Included in this paper, is a discussion of how horizontal mergers, government policies and regulations related to externalities, and business decisions by management affect the construction business entirely. The construction industry has been a result of a lot of change in the past few years. The construction industry consists of small business to the very large corporation. A small business in the construction industry can be considered a simple handyman business. A large business in the construction industry can be considered a new commercial builder. With the limited barrier of entry the construction industry has been threaten by new companies entering the market. New companies entering the marking have posed a threat in which causing the existing construction companies to have a strategic plan to prevent from closing their doors. With a strategic plan in place the existing construction companies will have the tools needed to compete with newer companies entering the market. The recent events in the economy have increase globalization. Globalization...
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...Understanding Green Building Construction in Singapore Abstract: Given the pressing environmental issues that is plaguing the world in the 21st century coupled with the global changing of the climate each day, Green Building Construction is starting to be more recognized among counties. Most countries around the world are looking more towards sustainable development in the long term. Such is the case of Singapore as it established various schemes and initiatives to address the environmental degradation problems that it is facing at the moment. In this paper, I will be elaborating the approach that has been undertaken by the Singapore Government in its efforts to developing Green and sustainable buildings in Singapore. From up to date, the initiatives were quite successful but there are still certain limitations which will be addressed at the later part. No doubt that Singapore has enjoyed some success in the area of Green Construction, it will still be imperative for Singapore to continuously improve itself and maintain its success should it want to keep its competitive advantage internationally in the long run. Key words: Green Building Construction, Climate change, sustainable development, environmental degradation, continuous improve Contents Page | | Abstract | 2 | 1.0 | Introduction | 4 | 2.0 | Research Methodology | 6 | 3.0 | Benefits of Green Construction | 6 | 4.0 | Singapore’s Commitment to Green Construction | 8 | 4.1 | Green Mark Scheme 2005...
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...Art and Culture The relationship between the artist and the audience is a crucial element to the success of the artwork in its historical era. Titian’s traditional Renaissance symbolism and style of painting made his work a masterpiece of his time. According to art critic Brand Hamlee Titian’s work met the “demands of an admiring public. As he was particularly famous for his portraits and mythological works” this created a positive relationship between “Venus of Urbino” and the intended Renaissance audience. The relationship between the artwork and the audience is also evident through the Renaissance symbolism throughout his artwork, Venus seductive glaze captured Renaissance viewers and the high quality of Venetian light and tone to perfection was a vital characteristic to the success of the artwork to its intended audience. In addition, using symbolism, which had significance to the Renaissance mythological style also strengthened the relationship between the artist and the artwork. The Spaniel represents a symbol of fidelity a strong theme in Renaissance art as well as the use of roses, myrtle tree and the Spaniel were traditionally associated with the goddess Venus. The Brush strokes and pale rosy and ochre colours luxuriously applied created the central tones of the Venus body is an essential symbol of Renaissance sensuality, beauty and desire that was praised by all audiences. Although the intended Renaissance audience understood the key symbolism, the relationship...
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...The Renaissance Artists: Self-Portraits Alvis Williams Professor Michael Briere HUM 111 12/02/12 Within the report of The Renaissance Artist I will explore the life of many artists who doing that period was known very well. I will attempt to convey the style of each artist as if I was the artist themselves by giving a first person view by depicting a self-portrait that will inform the readers of the composition that consist of color scheme, space , shapes and dimension of the piece. I will define in essence the self-portraits and what it means to me as an individual. So therefore from this point I am Don Julio and my style of painting is very similar to that of the renaissance era. Born in 1494 a young German artist living in Germany, I was trained originally by my father I was a natural born goldsmith after some years I migrated to Venice Where I improve my skills as a painter. My father while in Venice stayed eighteen months to enjoy the artistic delights of the city. He was impressed above all by the aged Bellini. A young man by the name of Albrecht Dürer, who later on became one of the most outstanding figures in Renaissance Germany during my time. However my achievements enhanced among the city and its originality in many differing fields of art. I very early in my artistic career was introduced to his extraordinary self-portrait at the age of twenty-two, in Louvre. So I begin to work on one of myself, as young man with dishevel blond hair...
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...This landmark exhibition has exhibited some of the most compelling works by many a local artist. An important milestone was created when this very same event was replicated beyond the shores of the country, bringing Malaysian Art to Karachi, Pakistan. A show that demarcates the objectives of Wei-Ling Gallery to promote contemporary Malaysian Art, previous instalments provided a platform to two dimensional art works that vetted specific matters. The artists strived to create dialectic works with characteristic impulses. In concurrence with the 5th instalment of the 18@8 exhibition, the gallery posed a new challenge to the participating artists and itself. A turning point for Wei-Ling Gallery is its initiative to orchestrate and curate shows based on its own direction, heartening the artists to widen their tangential perspectives with conceptualized shows. As the gallery is taking the road less travelled in more experimental and cutting edge shows, so do the artists. This vehicle (18@8) presents the artists with an avenue to work beyond the boundaries of individualistic concerns, transgressing beyond the norm of what we expect. With an exploratory ardour, Wei-Ling Gallery conceptualized and challenged the artists to partake in thematic investigations that result in art works that move beyond the constraints of the canvas. The encouragement to deviate from the propensity of the artists in conventional formats ostensibly creates invigorating impulses to re-think and re-shape...
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...already become an integrated component of modern society.Appreciating musics,paintings and other forms of art could relax mind and body, bring joy and peace,provide energy and courage to carry on the battle of daily life. Moreover, art could transcends individual difference and national boundaries, bring people with common interest and taste together, which in turn creates a peaceful and harmonious society. Furthermore, the economic value brought about by artistic works is no less significant. To begin with, they are often treated as commodities. For instance, masterpiece by talented artists could be sold at astronomical price.Some are even national intangible assets which are worshiped by millions of visitors from all over the world.Secondly,art is the soul of today's thriving creative industries,such as advertisement, entertainment, design, architecture,etc. Lack of support to talented artists and art education could...
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