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Arvind Eye

In: Business and Management

Submitted By gouravs87
Words 1691
Pages 7

Aravind Eye Hospital was set up in 1976 by Dr. Govindappa Venkataswamy (or Dr. V) with the noble intention of being a private, non-profit hospital that provided quality eye care. The case is set against the backdrop of the social problem of blindness in India. With over 12 million blind people, 70 – 80% of the cases are primarily due to cataract that can be treated through surgery. However, the low per-capita income as well as the prevalence of cataract cases among the poorer sections of the society made the surgeries entirely unaffordable.
Aravind Eye Hospital started off as a 20-bed facility in 1976 in Madurai, soon started a 250-bed main hospital and over time, expanded to Theni, Thirunelveli and Coimbatore. The central feature of the service provided is the clear delineation of services in the form of paid service in the Main hospital and non-paid service in the Free hospital. They also held several Eye camps to mobilize the poor in villages and spread awareness of the dangers of their ailments.
The vision that motivates Dr. V is to market cataract surgery such that it reaches every nook and corner of the developing countries facing this problem. Clearly, profit or a healthy bottomline is not the motivator in this case. However, Aravind faces some real issues at the field level that need urgent resolution to help it achieve its mission of bringing eyesight to the masses of poor people in India.
The case of Aravind Eye Hospital has been analysed using the 5C framework – customer, company, competitors, collaborators and context
The term ‘customers’ cannot be applied to this case in its traditional sense since
Aravind provides both paid as well as free services. In fact, the mission for Aravind is noble with the goal of eliminating blindness and is more focused on a non-profit model....

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