STRENGTHS • Strong brand name. • Experienced in two different kinds of distribution Stationary trade Mail ordering • Location. Geopolitical position is good for business. • Co-existence in the region of 2 seaports and an international airport with direct possibility of export. Variety of exports possibilities. • Large land resources. Existence of a powerful technical basis and building firms. • Ecologically clean environment. 100 km of virgin beach. • Historical diligence. Initiative of local municipal authorities, arranged cultural-educational network and possibilities of development. • Tradition in industry and an availability of labour force. • Superior product performance vs. competitors. • Right product, quality and reliability. • Expanded IT Sector. • Highly skilled workforce. • High budget and enough money for business. • Less integrated than other big groups like Daimler or Smiths Industries so higher flexibility. WEAKNESSES • Too loose supervision • Sluggish communication • Lack of a strategy for development of ports • Bad transport communication with the port Bad organisation of intermodality (connections between transport systems) • Inherited nature damages made by industrialisation. Inventory of environmental conditions is never made • Demographical situation becomes worse Pessimistic attitude toward changes No positive motivation for self-development of the inhabitants and labours. Poorly developed real estate market. • Not yet gone public fully. • Out of date plant and machinery. OPPORTUNITIES • Can establish themselves in a monopolistic or oligopolistic situation with the help of huge advertising budgets. • Could expand to overseas. • Could seek better supplier