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First Research

Best Practices
First Research is the leading provider of industry intelligence tools that help sales and marketing teams perform faster and smarter, opening doors and closing more deals. Without adding hours to your work-day, you can infuse sales calls, business meetings, presentations, and outreach

The number one complaint about sales representatives that we hear from executives is, “they don’t know my business.”

efforts with up-to-date industry information that demonstrates a thorough understanding of your prospects’ challenges and opportunities. We do the heavy lifting for you by analyzing hundreds of sources to create insightful and easy-to-digest industry information that can be consumed very quickly. You are better able to understand a potential or existing client’s business issues, without the time-consuming and expensive research process. The following is a sample of a First Research Industry Report with additional notes explaining the report’s contents and how you can use this valuable information. Report size varies by industry.

FIRST RESEARCH - HOOVER’S INC., A D&B COMPANY

www.firstresearch.com
© 2013 Hoover’s, Inc. All Rights Reserved.

1

INDUSTRY PROFILE

Snack Foods Manufacturing
12.3.2012 NAICS CODES: 31191 SIC CODES: 2068, 2096

The Industry Overview is an excellent way to ensure you make the right first impression, with minimal time invested. USE IT TO:
. Quickly grasp how an industry operates. Adapt your sales process to fit your customer’s buying process. . Understand the competitive environment. . Stay abreast of applicable government regulations. Cite relevant statistics in a targeted letter or email to a prospect . or customer (see sample letter at the end of the report). • Accelerate new hire development time and lower your training costs.

Industry Overview
Companies in this industry make snack…...

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