SO Strategies -using internal strengths to capture external opportunities by pursuing opportunities that are a good fit to DiGi's strengths

WO Strategies -using external opportunities to improve internal weaknesses

ST Strategies
- using internal strengths to reduce/prevent external threats
-identify ways DiGi can use its strengths to reduce its vulnerability to external threats

WT Strategies
-using defending method to reduce internal weaknesses and at the same time avoiding external threats
-establish a defensive plan to prevent the DiGi's weaknesses from making it highly susceptible to external threats

Strengths -Innovation -Affiliation with Telenor –wider overseas coverage -Experienced management personnel from overseas -Good reward systems to subscribers -Stable (increasing) number of subscribers leading to Strong Financial Performance -World Class R&D

-Facilities– auto reloads online payment, etc

Weaknesses
- Dependency on strategic sharing between mobile producer, application writer and etc -DiGi Ambassadors –lack of involvement -Latest info on new technologies seldom/late to reach end users4. -Lack of base station compared to other operators/competitors

Opportunities
-Globalization
-Influx of foreign worker
-High capital investment
-Malaysia higher standard Of living
-Advance technology –need competent human resource

Threats
-High inflation –increased price
-2010 dub the broadband year of Malaysia
-High bargaining power of consumers
-Malaysian government discourage cell phone usage among school kids
-Continuous technology
-Advancement in wired & wireless technology

Why SWOT?
-determine what opportunities are open for your company and how to capitalize on your strengths.
-insight into where your business can focus to grow.
-understand the industry structure
- focus your advertising and marketing on areas that give you a competitive advantage in the marketplace.
- the foresight to see looming threats and react proactively