Jinan University
Undergraduate Teaching Plan

2009 ～ 2010 Academic Year Semester: 1st. [√ ] 2nd. [ ]

Course title International Marketing
Course type Compulsory[√ ] Specialized [ ] Optional[ ]
Textbook(s) Marketing / International Marketing
Major or sub-major IET
Students classification Non-mainland[ √ ] Mainland[√ ]
Department International Economy & Trade
Instructor(s) Xia Jing Wen ( 夏京文)
Academic position Professor [ ] Associate Professor [√ ] Lecturer[ ] Others[ ]

Printed and issued by the Academic Affairs Department
Date__4/8/2009__
(dd/mm/yy)

Instructions 1. Print in Times New Roman, font size 12. If necessary, the space for each item may be enlarged or reduced in exactly the same format. 2. One form is required for each lesson（excluding the cover）. 3. “Course type” refers to Compulsory, Specialized or Optional; “Student Classification” refers to Mainland student or Non-Mainland student. Note: Common Optional courses are applicable to all majors. 4. “Department” refers to the College, Department or the Teaching and Research Section that offers the course. 5. “Form of Lesson” refers to lecture, discussion, experiment, social practice, internship etc. 6. “Contents of Lesson” should be a brief but concrete description of the contents, together with details of Chapter, Section, Topic titles etc.

International Marketing Lesson Plan Subject（Chapter/ Topic）：CREATING CUSTOMER RELATIONSHIPS ANDVALUE THROUGH MARKETING | Form of lesson | Theory Course | | Time of lesson | Date:2009/9/9 | | | Week: 1st Wednesday Period7~9 | Contents of lesson（Including basic contents, key points