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Ashok Leyland External and Internal Analysis

In: Business and Management

Submitted By jvjayapriya
Words 3324
Pages 14
Abstract

The report provides a consolidated preview of the external environment of Ashok Leyland and the Indian automobile industry. This study will take us through the evaluation of external factors using EFE matrix, to the comparison of the company with its competitors (CPM) and study the incentives given by the government to encourage the expansion of the Indian automobile industry.

Introduction

The Indian Automotive Industry after de-licensing in July 1991 has grown at a spectacular rate on an average of 17% for last few years. The industry has attained a turnover of USD $35.8 billion, (INR 165,000 crores) and an investment of USD 10.9 billion. The industry has provided direct and indirect employment to 13.1 million people.
But lately the Indian automobile industry has been going through a low phase since the past 10 months and experts believe that situation is going to sustain in the current financial year that ends in March 2014. Demands continue to remain low as against the expectations of the Indian auto makers, due to the crisis in the economy, increase in fuel prices and loan rates. Until few years ago, this industry boomed with sales but the falling value of Indian rupee is only bringing its depreciation. (Car trade, n.d)
The market is divided into four segments namely two-wheelers, three-wheelers, passenger vehicles and commercial vehicles. (Grewal, n.d)

Source: Society of Indian Automobile Manufacturers (SIAM)
According to the deputy director general of SIAM Sugato Sen cited in Economic Times (economic times,n.d) despite the recent jump of sales of passenger vehicles theIndian automobile industry will know a negative fiscal year in term of sales.
Nearly all the global car manufacturers are present in the Indian market making the industry ranking one of the best in the world as the largest three-wheeler market, second largest two-wheeler market,...

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