...CASE STUDY After passing out from FORE school of management I, Laksh Kapoor, was campus placed in ASAIN PAINTS which is India's largest paint company and Asia's third largest paint company, with a turnover of Rs 77.06 billion. It is one of the largest paint companies in the world and operates in 17 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. I was offered a sales profile and so was an incharge of 8 commercial areas in Ahmadabad. This area had 32 major wholesalers of which 7 were in the outskirts of the city. But the company was known for its excellent supply chain management and catering to the needs of its wholesalers, retailers and customers. But recently there has been have been constant complaints, from two of our major wholesalers in the outskirts of the city regarding the quality and even duplicate paints being delivered to them. This was a serious issue as it could have spoilt the image of the company in that district, due to which the sales could have have also dropped. Also when I tested the paints i came to realized that the complaints were true and the paints were duplicate. As I was the in charge of the district it was my responsibility to look into the matter and solve the same else my job would have come in jeopardy. But one thing I had clear in my mind and that was that quitting here wasn’t an option. This being an external matter I had to...
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...Asian Paint is one of the leading companies in India. The company want to lunch the new product called Royal Play. The company has decided various planes for promoting the product. The various functions relating to the marketing plane is as below. 2.1 Current Market Situation Asian Paints is India’s largest paint company and Asia’s third largest paint company, with a turnover of Rs 66.80 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has 23 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Tubman’s. Forbes Global magazine USA ranked Asian Paints among the 200 Best Small Companies in the World for 2002 and 2003 and presented the 'Best under a Billion' award, to the company. Asian Paints is the only paint company in the world to receive this recognition. Forbes has also ranked Asian Paints among the Best under a Billion companies in Asia In 2005, 06 and 07; The Company has come a long way since its small beginnings in 1942. Four friends who were willing to take on the world’s biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Over the course of 25 years Asian Paints became a corporate force and India's leading paints...
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...Asian Paints Limited is an Indian chemicals company headquartered in Mumbai, India.[3] It manufactures a paints for decorative and industrial use. Asian Paints is India's largest paint company and Asia's third largest paint company, with a turnover of Rs 96.32 billion. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. Asian Paints has acquired 30% stake in Dutch Boy Philippines from Berger International Limited (BIL), an indirect subsidiary of Asian Paints. Asian Paints executed a conditional stock purchase agreement relating to the sale of 427,000 shares of Dutch Boy Philippines, which ceases to be an associated company of BIL. Asian Paints, Ltd. (APL) has entered into a 50:50 new joint venture agreement with PPG Industries, Inc. (PPG), a US-based provider of paints, coatings and speciality products, to accelerate the growth of non-decorative coatings business in India. This is the second joint venture between APL and PPG. They currently have a 50–50 joint venture named Asian PPG Industries Ltd (APPG). APL and PPG have agreed that APL will take lead in the second venture, while PPG will take lead in APPG in order to utilise their respective strengths to best capture the growth in infrastructure development and globally driven markets in India. APPG currently services the Indian transportation coatings market and this change will expand its scope to additionally service...
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...INDUSTRY REVIEW: India is the fastest growing paint market in Asia Pacific.India’s paint industry is estimated to be worth INR 24,500 crore.The following paints are available in the market: • Acoustic Paints • Resin paints (Alkyd) • Dripless Paints • Latex Paints • Single Coated Paints • Primary Rubber based Paints • Texture oriented Paints The decorative paints to industrial paints ratio is 70:30 both in value and volume terms. Almost half of the revenues earned by the Indian Paint industry are through enamels. The demand in the paint industry is seasonal to some extent. While the demand dips in the monsoon season, it is the maximum in the festive season. The key drivers of decorative paints are: • Robust economic growth leading to higher disposable income. • Continued growth in real estate sector. • Change in perception towards painting. • Launch of affordable houses. • Shift in demographic profile resulting in increase in number of households. • Various innovations by market players. ASIAN PAINTS: Asian paints was started in 1942 by four entrepreneurs – Chimanlal Choksey, Champaklal Choksey, Suryakant Dani & Arvind Vakil as a partnership firmfor manufacturing paints, in a garage rented for Rs.75 a month in the Kheda District in the state of Gujarat as a collection of small plants. Over the course of 25 years, i.e. in 1967, Asian Paints became a corporate force. The company has come a long way since its small beginnings in 1942. It was set up as a partnership...
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...siQUESTIONNAIRE 1. What is your overall satisfaction rating with Asian Paints ltd 4 3 2 1 Very satisfied somewhat satisfied some what very dissatisfied dissatisfied 2. Please rate your level of satisfaction with your sales representative in the following areas. 4 3 2 1 Very satisfied somewhat satisfied some what very dissatisfied dissatisfied Responsiveness Professionalism Understanding my needs 3. Are you satisfied by online facilities provided by Asian Paints? 4 ...
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...internationalize. Since its foundation in 1942, Asian Paints Limited, an Indian chemical company headquartered in Mumbai- India, has come a long way to become India’s largest paint company with a turnover of 10 billion pounds. The company operates in 17 countries and has 25 paint manufacturing facilities around the globe servicing consumers in over 65 countries. Asian paints has always been a leader in the paint industry, pushing new concepts in India like color worlds, home solutions, color next and kid’s world. The company has progressed notably since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world’s biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India’s leading paints company. Driven by its strong consumer-focused and innovative spirit, the company has been the market leader in paints since 1967. Today it is double the size of any other paint company in India, manufacturing a wide variety of paints for decorative and industrial use. Asian paints aims to become one of the top five decorative companies worldwide by leveraging its expertise in the higher growth emerging markets. Simultaneously the company intends to build long-term value in the industrial coating business through alliances with established global partners. In order to achieve those goals, Asian Paints has employed the following strategies to help...
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...Positioning of Asian Paints On the whole Asian Paints has segmented its market based on utility of the products, recognizing 3 major segments - (i) Decorative Coating, (ii) Industrial Coating and (iii) Automotive Paint. CONSUMER BEHAVIOUR IN DECORATIVE PAINTS SECTOR The foremost factors that consumers consider while purchasing paint are durability, price, health and environment, in that order. The quality of paints is a prime pre-purchase factor. Since years Asian Paints has been delivering high quality and differentiated products in this sector. It has managed to create its own brand value and presence in the Paint Market. Hence home owners, decorators and developers tend to favour this brand over its competitors. As far as the Indian market is concerned, the frequency of repainting walls is still around 5 years, and hence consumers are on the look-out for better quality and hence branded paint. Asian paints offers varied products at a wide range of prices, which caters well to consumers of different income groups. For instance, "UTSAV", a low-value paint, is fast penetrating the lower income group, helping the company to move from metros to small towns for branded products. An efficient Customer Service and a novel concept of 'Colour Stores' greatly helps widen customer base as far as Decorative Paints sector is concerned as it helps consumers visualize and plan their wall shades before purchase. Such a service has gone a long way in enhancing image and awareness of Asian Paints...
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...COSTING METHOD ADOPTED BY ASIAN PAINTS INTRODUCTION: Asian Paints is India’s largest paint company and Asia’s third largest paint company, with a turnover of Rs 77.06 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. Forbes Global magazine USA ranked Asian Paints among the 200 Best Small Companies in the World for 2002 and 2003 and presented the 'Best under a Billion' award, to the company. Asian Paints is the only paint company in the world to receive this recognition. Forbes has also ranked Asian Paints among the Best under a Billion companies in Asia In 2005, 2006 and 2007. COSTING METHOD: Asian paints adopt “PROCESS COSTING” method. Paints pass through different stages of production before their completion. The different stages of production are called 'process' and each process is distinct and well defends. Output of one process is used as raw material for the next process. It may be in a saleable state. It is necessary to ascertain total cost of each of such processes and cost per unit at each process. So a separate account for each process is maintained and that method of maintaining...
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...AsiAn PAints GaininG a 360-DeGree View of the CuStomer “we don’t paint walls, we style them.” that catchy slogan describes a key business initiative launched several years ago by asian Paints Limited, india’s largest paint company. instead of simply manufacturing decorative coatings, the company is increasing customer satisfaction and boosting sales by engaging with customers, dealers, and other partners to provide complete home painting solutions. to achieve the necessary 360-degree view of all stakeholders, asian Paints chose the SaP® Customer relationship management (SaP Crm) application to integrate customer-facing processes. SAP Business Transformation Study Superior Customer Value Content 3 4 5 6 7 8 10 11 Asian Paints Key Challenges Why SAP Was Selected Implementation Process and Best Practices Strong Governance and Project Management Business Process Transformation and Value Realized Future Road Map Lessons Learned AsiAn PAints GaininG a 360-DeGree View of the CuStomer QuiCk faCtS Industry Consumer products Revenue uS$1.1 billion Employees 5,000 (worldwide) Headquarters mumbai, india Web Site www.asianpaints.com SAP® Solutions and Services SaP® Customer relationship management application (functionality for marketing, interaction center, sales, service, and partner channel management), SaP ramp-up program Implementation Partners mahindra it Consulting Pvt. Ltd., a unit of mahindra & mahindra Group; SaP Consulting Key Challenges • Gain visibility...
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...SUMMARY Asian Paints is India's largest paint company and the third largest paint company in Asia today, with a turnover of Rs 30.2 billion (around USD 680 million). The company has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 22 countries and has 30 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints. The Company's paint business in India consists of Decorative, Industrial & Automotive coatings. During the fiscal year ended March 31, 2006, paints accounted for 79.1% of the Company's sales. Decorative paints include wall finishes for interior and exterior use, enamels, wood finishes and ancillary products, such as primers and putties. Industrial Coatings comprise high performance coatings, powder coatings and auto refinish coatings. The automotive coating segments are catered to by the joint venture Asian PPG Industries Ltd. The Company also has chemicals businesses consisting of phthalic anhydride and pentaerythritol manufactured at Ankleshwar, Gujarat and Cuddalore, Tamil Nadu, respectively. The Indian paint market is highly saturated with many paint companies with varieties of product. Kansai Nerolac paints Ltd. Berger paints India Ltd. ICI India Ltd. Shalimar Paint Ltd, Snowcem...
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...Cap. (INR mn.) 52 Week High (INR) 52 Week Low (INR) Avg. Daily Volume (6m) APNT IN ASPN.BO 500820 ASIANPAINT 10.0 113,372.6 1,319.95 751.0 41,654 (INR) 1200.0 1419.0 Asian Paints Limited Introduction Asian Paints Limited (APL) incorporated in 1942 ranks among the top ten decorative paint companies in the world. It has presence in decorative and industrial coating segment of the paint business. Besides, the Company operates around the world through its subsidiaries Berger International Limited, Apco Coatings and SCIB Chemicals. APL has its presence in almost all the segment through its brands Royale in the premium segment, Apcolite in the mid-segment, Gattu, Tractor, Utsav and 3Mango etc. in the lower segment. Investment Rationale The Indian Paint Industry growing at 1.5 times the GDP growth. Assuming the country GDP grows @7.5% p.a, the Indian paint industry is expected to grow at a CAGR of 11.85% from Rs. 112 bn. in FY07 to Rs. 156.7 bn in FY10E. In order to cater the incremental demand of the domestic paint industry, total capacity addition coming upstream in over the period of two year i.e. from FY08E to FY10E is around 255450 tonne. Out of this incremental supply around 82% will be contributed from APL resulting in increase in market share from 37% in FY07 to 42% in FY10E. APL’s dominance in paint industry and presence across all segments will enable it to maintain the margins going forward. Shareholding Promoters Mutual Funds / UTI Financial Institutions / Banks...
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...“Market Research On Current Standing Of Kansai Nerolac Paints Limited Vis-À-Vis Its Competitors In Ghaziabad and Noida” (GHAZIABAD DEPOT) By: Varun Singh Kalsi PGDBM BATCH: 2007-2009 Company Guide: Faculty Guide: Mr. Manojeet Rautrey Prof. Alpana Grover Das Asst. Manager Assistant Professor Kansai Nerolac, Ghaziabad Depot GHS-IMR, Kanpur DR.GAUR HARI SINGHANIA INSTITUTE OF MANAGENMENT & RESEARCH, KANPUR PRAFACE This project in the out comes of conscious attempt to understand the gap between theories and real life aspects of business. In actual theories are too good to be followed. Industrial interface through summer training has been made compulsory for the fulfillment of P.G.B.D.M. course so that student get geared up to take a deep plunge on the corporate world. This project is the culmination of my odyssey of my two month of exclusive study and development at KANSAI NEROLAC PAINTS LIMITED. This gave me a lot of practical exposure and also gave me a wide scope to acknowledge the new elements in today’s market place. Marketing is no longer a mere part of company, but drives the company’s vision, mission and strategic planning. Marketing deals with the whole process of entering market, establishing profitable position and building customer relationship. Customer is the king and now they are dictators. Even MNCs move to any extent for...
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...Berger Paints India Limited 1 CONTENTS • INDIAN PAINT SCENARIO • CORPORATE PROFILE • INDIA WIDE PRESENCE – DEPOTS & FACTORIES • BOARD OF DIRECTORS & MANAGEMENT TEAM • COMPANY PHILOSOPHY & CORE VALUES • FINANCIAL PERFORMANCE • BUSINESS DIVISIONS • REWARDS & RECOGNITION • WHAT WE WISH FROM YOU • CAREER PROGRESSION AT BERGER PAINTS • SELECTION & INDUCTION • INDUCTION & ON THE JOB TRAINING • WHAT WE WISH TO OFFER Berger Paints India Limited 2 INDIAN PAINT SCENARIO (2012 Market Share) Key Players Asian Paints 53.5 % Berger Paints 19 % 16 % 8% 2.5 % 1% 0 10 20 30 40 50 60 3 Kansai Nerolac Paints Ltd Akzo Nobel India Ltd Shalimar Paint Ltd Others Berger Paints India Limited BERGER PAINTS - CORPORATE PROFILE 2nd largest paint company in India. Amongst the Top 25 paint companies in the world Top 10 paint companies in Asia. Present in Nepal, Bangladesh, Cyprus, Russia & Poland. 15,000 plus paint dealers across India. Total Consolidated Gross Turnover of Rs. 3182 crs in 2011 –12 Turnover of Rs. 2065 crs only in the Decorative Paints Business Recorded the fastest growth in the decorative paint segment in India growing @ 28% “WE ARE THE NUMBER TWO.THATS WHY WE TRY HARDER” – WAS THE SLOGAN OF THE David AVIS WHICH RACED PAST THE Goliath HURTZ... Berger Paints India Limited 4 INDIA-WIDE PRESENCE 90 + depots across India Dedicated Sales Teams in all locations with empowered support staff to cater to customer needs Berger Paints...
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...TOPIC : RANBAXY LABORATORIES Submitted to: Prof. Deepak Shyam MBA Dept Submitted by: Nithin Unnikrishnan Nair 1PT12MBA36 CONTENT * INTRODUCTION * VISION AND MISSION * INDUSTRY ANALYSIS(PORTER’s FIVE MODEL) * SWOT ANALYSIS * COMPETITIVE STRATEGY OF RANBAXY * BCG MATRIX * GLOBAL STRATEGY FOR GROWTH * RANBAXY LABORATORIES INTRODUCTION Ranbaxy Laboratories ltd is an Indian multinational pharmaceutical company that was incorporated in India in 1961. The company went public in 1973 and Japanese pharmaceutical company Daiichi Sankyo acquired a controlling share in 2008. Ranbaxy exports its products to 125 countries with ground operations in 43 and manufacturing facilities in eight countries. In 2011, Ranbaxy Global Consumer Health Care received the OTC Company of the year award . Ranbaxy was started by Ranbir Singh and Gurbax Singh in 1937 as a distributor for a Japanese company Shionogi. The name Ranbaxy is a portmanteau of the names of its first owners Ranbir and Gurbax. Bhai Mohan Singh bought the company in 1952 from his cousins Ranbir and Gurbax. After Bhai Mohan Singh's son Parvinder Singh joined the company in 1967, the company saw an increase in scale. In June 2008, Daiichi-Sankyo acquired a 34.8% stake in Ranbaxy, for a value $2.4 billion. In November 2008, Daiichi-Sankyo completed the takeover of the company from the founding...
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...interest to measure the extent of control exerted by particularly institutional investors relative to that exercised by insiders. As FIIs, insurance companies hold a major chunk of institutional investors and also as constituents of this group of investors are considered to have similar interests and objectives, they are likely to coordinate their decision and actions while the investors under Non-institutional are primarily dispersed shareholders making coordinated decisions costly. The potential for institutional activism therefore in APL, is limited to some extent where through their block holding they can act as countervailing force against promoter. But when we see the ownership structure in contrast to its primary competitor BPL, Asian paints presents a much better picture in terms of any governance issues which may arise. Major Stock Events: 1. May 2010 – Robust volume growth with substantial improvement in operating margins ~ 19% (best in last 6 years...
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