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Assess and Critically Comment on the Idea That Strategic Planning Systems Can Stifle Innovative Thinking in Organisations

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Assess and critically comment on the idea that strategic planning systems can stifle innovative thinking in organisations

It is debatable whether strategic planning systems can stifle innovative thinking in organisations. Although strategic planning systems are used in order to make companies work more efficiently, they may restrict organisations from showing their true potential by stifling innovative thinking. There are other theorists that state that listening to closely to markets and strategies can create a barrier to commercialising new technology and lead to reduced competitiveness. (Ferrell and Lukas 2000). In order to truly understand and analyse whether innovative thinking is being constrained by strategic planning systems, it is essential to understand which strategic planning systems are being used, whether their implementation limits the allowance to new and different approaches to organisations, and whether companies in real-life are being affected by this constraint.

Before analysing whether innovative thinking is oppressed by strategic planning systems, it is important to define what a strategic planning system is. According to the BNET Business Dictionary (2007), strategic analysis is ‘…the process of conducting research on the business environment within which an organisation operates and on the organisation itself, in order to formulate strategy’. There are many different tools and analytical methods that are used by companies but there are three main types of analyses: the SWOT Analysis, the PESTLE Analysis, and the Porter’s Five Forces Model. Most companies use these strategic planning systems in order to analyse the information regarding markets and before making any major business decisions. It is these strategies that make a company successful but it can also hinder a company’s ability to be creative and innovative in a time where the...

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