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Assessment 4: Major Case Analysis and Evaluation

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BUSS5000/CRITICAL THINKING IN BUSINESS
Semester 1 2016
Assessment 4: Major Case Analysis and Evaluation

Due date:
Weight:
Length:

Monday, 23 May 10:00am on Blackboard via Turnitin
20%
1700 words (including references)

Questions
Read the ‘Emerging Nokia’ case that is accessible on the link that is on the
BUSS5000 Blackboard site and then respond to the following questions. In responding to Question i and Question 11 below, your analysis you should only use the information that is provided in the case. Extra research can be done to substantiate your analysis and frameworks.
证实

i. Using the most relevant frameworks and concepts from those that we have covered in BUSS5000, critically evaluate and analyse the competition that
Nokia faced between 1995 and 2010. ii. Identify and critically analyse any five (5) factors that you consider to have contributed to Nokia sustaining its competitive position during the 1995 and
2010 period. iii. Identify four (4) challenges you think Nokia might face in one of the emerging markets mentioned in the case and recommend ways that Nokia could address each of these challenges so as to enhance its performance post 2010. Justify your answer.

Assessment Criteria






Demonstrate knowledge of frameworks and business concepts covered in lectures, tutorials and unit readings. (35%)
Show evidence of critical thinking in analysing the assigned case. (30%)
Demonstrate responsible application of ethical and social awareness. 20%
Use of accurate and effective academic writing style. (10%)
Adherence to the BSRG. (5%)

BUSS5000 Assessment 4_ Semester 1 2016

Page 1 of 2

Formatting and layout


Assignments are to be written using MS Word.
Assignments to be submitted only in one of the following file formats:
.doc, .docx
Assignment are not to be submitted in html files, web pages, CAD files,
Visio (.vsd), PowerPoint (.ppt), PDF s (.pdf) or zip files unless these are specifically required for a particular course.
Fonts and spacing: Arial, 14 points for headings and 12 points for the body, double spaced, black and white, 2.5 margins all around. You may use colour only for graphic materials such as pictures and visual illustrations to support your assignment.
Margin: left-justified or left aligned online. Please do not use blockjustified or flush left or right.
Tables and figures must all be labelled and numbered.









Suggested Structure


Executive Summary 摘要



Introduction and Summary of Case Study



Analysis and Evaluation of the Competition Nokia faced between 1995 and
2010



Identification and Critical Analysis of four (4) factors that contributed to
Nokia sustaining its competitive position



Identification of future challenges in one emerging market



Recommendations to overcome the challenges



Conclusion

Word Limit and References
In terms of the word limit it is expected that you will have approximately
1500 words of analysis and approximately 200 words of referencing.

BUSS5000 Assessment 4_ Semester 1 2016

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