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Assessment

In: Business and Management

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QAT Form F004
-------------------------------------------------
Student Assessment Cover Sheet

Student Name | | Student Number | | Course Code | BSB40507 | Course Name | Diploma of Business Administration | Unit Code | BSBADM503B | Unit Name | Plan and manage conferences | Assessor’s Name | Darren Creed | Due Date | 13 Feb 15 | Assessment Number | Assessment 1 | I confirm that the attached work is entirely my own, except where other writers have been referenced. I I confirm that this assignment has not been submitted before at QAT or other institutions. I understand that plagiarism and other forms of cheating will result in academic penalty.By submitting this assessment, I agree that: * I have and read and understood the details of the assessment * I understand the conditions of the assessment and the QAT appeals process * I have two weeks from the due date of this assessment in which to resubmit, if I am deemed unsuccessful. | Student’s Signature | | Date | |

QAT Assessor to complete | Initial Submission | Resubmission 1 | Resubmission 2 | Date | Satisfactory (S)Unsatisfactory (U)Did Not Submit (DNS) | Resubmission required(Y/N) | Date | Satisfactory (S)Unsatisfactory (U)Did Not Submit (DNS) | Resubmission required(Y/N) | Date | Satisfactory (S)Unsatisfactory (U)Did Not Submit (DNS) | | | | | | | | | comments/observations/feedback | comments/observations/feedback | comments/observations/feedback | By signing this document, assessors are acknowledging that they have: * marked the assessment against the relevant performance criteria and/or marking guide; * entered the results onto the Student Achievement Summary in the student’s academic folder, and submitted the results to Admin; * provided feedback to the student, and/or advised the student of their final result | Assessor’s Signature | | Assessor’s Signature | | Assessor’s Signature | | Date | | Date | | Date | |

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BSBADM503B Plan and Manage Conferences Assessment 1

By submitting this assessment I agree that: * I have read and understood the details of the assessment * I understand the conditions of the assessment and the appeals process * I understand the rules and consequences of plagiarism or suspected plagiarism * I agree to participate in the assessment
I declare that, to the best of my knowledge and belief, this assignment is my own work, all sources have been properly acknowledged, and the assignment contains no plagiarism.

Student Name: | | Student ID: | | Due date: | | I declare that all work completed in this assessment is my own. |

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Conference concept
Submission details

Candidate’s name | | Student No. | | Assessor’s name | | Assessment date/s | | Time/s | |
The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.

Performance objective
Candidates will need to conduct individual research of available materials and local resources (web, phone book, etc.) and show initiative and problem-solving skills to outline the plan for a conference.

Assessment description
For this task, you are required to complete a conference concept document. The concept document is designed to help a conference manager in developing a scoping document for a conference to be held. You are required to review the case study outline below, and create and complete all aspects of the concept document.

Case study
You are one of the senior administrative staff who work in the marketing department of MacVille Pty Ltd. The MacVille events steering committee with ultimate authority in convening the conference have requested that you plan and manage a conference that they would like run in the next 4–6 months.
The purpose of the conference is to promote the Mezzo range of imported Italian espresso that the firm has recently secured the rights to distribute in Australia. MacVille senior management believe that the conference will primarily secure sales leads of the espresso coffee machines as well as increase awareness of MacVille’s association with the specialist espresso coffee market and build relationships between MacVille and its clients. These conferences will be held in every major city in Australia, but yours is the firsts in the series.
The target market for the conference is the owners and managers of retail coffee shops. It is anticipated that 40–60 people will attend. Included in your instructions from the MacVille events steering committee are that the conference should be for one day and culminate with a dinner.
You have also been instructed to design a conference that breaks even on costs. The budget you have been allocated is $25,000. The steering committee have suggested that engaging the right keynote speaker coupled with an interesting program should make the registration fee you set, well accepted by the target market.
The MacVille events steering committee have asked you to first prepare a conference concept document for their approval.

Procedure
You are required to:
Review the case scenario outlined above.
Complete a conference concept document.
Submit the completed document.

Specifications
You must provide: completed conference concept document.
Your assessor will be looking to see that each area of the conference concept has been addressed, including: * clearly defined purpose, and reason for holding the conference * the style and type of conference * a clear description of the target market * a list of the benefits to the business * a clearly defined communication strategy * accurately documented planning and preparation details * outline of the type of resources required * clearly defined and accurate systems and timelines to manage the event * balanced and accurate financial report * an outline of potential barriers and address all contingency situations as they arise.

Conference concept instructions
Create and complete a conference concept document using the headings provided below (minimum 500 words).

Purpose
Explain briefly what the conference is, what it’s for and who the target attendee is, and how this ties in with the strategic direction and mission of your organisation. This is a statement of purpose. Also include a brief concept statement of the format of the conference, as well as a very rough overview of the program you are imagining.

Type
Explain the type of conference it will be, and why this type of event is the most suitable for your target attendee.

Benefits
Describe the types of benefits and outcomes you expect attendees or others to receive from this conference.

When, Where and Who
Briefly describe approximately when and where the conference will be, as well as the expected number of attendees. In particular, check the timing of the conference does not clash with any other key events for your organisation or for target attendees.

Resources
Describe broadly what resources (facilities, equipment and people) are available or accessible to support the conference?

Note: Especially which of these may need to be hired, purchased or tasked from another department or part of the organisation.

Time
Is there sufficient time for planning and organising the event? In particular, do you have sufficient human resources to ensure you achieve deadlines in the lead up to the event?

Financials
What are the estimated costs (time, personnel, money)? What is the estimated income (money and in-kind)? This should not be a detailed budget, just an overview of your estimates for these figures.

Barriers
What barriers could present for this conference? How can any potential barriers be overcome?

Summary
Your final thoughts and comments about the feasibility of running this conference.

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