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Assignment 1: Jetblue Airways

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Case #3
Jet Blue Airways
A Cadre of New Managers Takes Control

Strategic Management
BUS 599 051*VA016*1122*001
Dr. Russell Handlon

January 15, 2012

Case 3: Jet Blue Airways
Question 1
Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. The trends in the United States airline industry is high prices on gas, oil, maintenance, risks of terrorism, and less travelers flying rather its for personal or business. When these things happen it costs the airlines to make some changing by charging customers for checking their luggage, food, pillows, blankets, and leisure entertainment in order to meet the high spending cost of the airline business. Some airlines had to change their flight schedule to meet the needs of the customers during high peak time in popular vacation spots or other locations customers like to fly too by charges them lower fares. Some airlines have is shortage of pilots because the school of flying does not have enough instructors to train new pilots (Thompson, Strickland, & Gamble, 2010).
Question 2
Discuss Jet Blue’s strategic intent. The founder of JetBlue Airway is David Neeleman, he wants to “bring humanity back to air travel.” Mr. Neeleman announced JetBlue’s “Passenger Bill of Right” is a policy for United States airline companies regarding vouchers, refunds in case of delays, cancellations, and other inconveniences (Thompson, Strickland, & Gamble, 2010). JetBlue Airways exists to provide superior service in every aspect of our customer’s air travel experience. In order to reaffirm this commitment, we set forth this Bill of Right for our customers (JetBlue Airways, 2012). Mr. Neeleman plan on combining low air fares of a discount airline carrier with comfortable seating just like if you were at house (Thompson, Strickland, & Gamble, 2010). Customers would save a...

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