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Assignment 1: Marketing Principles

In: Business and Management

Submitted By kiwi01
Words 396
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Others buy cameras, printers, scanners or something like that to service their work such as researches, and surveys. Business buys Optical wireless, Projectors and Copiers to improve their performance in their company .Therefore Canon need to have customer loyalty to can win competitor in markets
Following to scenario, Canon has a lot of competitors (rivals) such as Nikon Corporation, Olympus Corporation, Samsung Electronics Corporation, etc .This problem require Cannon that they have a good strategy to overcome competitors. Now Canon is facing a competitor is Fujifilm camera. This camera can take a photo and give you a photo immediately. It meets customers demand that they can show their photo for their friends rapidly. Moreover when Fujifilm camera gives you a photo, this photo is so beautiful and cool with high definition. Macro environment
Macro environment include political / legal, economic, social /cultural and technological factor (PEST factors). Because Canon Vietnam is managed by Cannon Singapore so that technological factor don’t affect activities of Cannon
• Policy
+ Inside At conference of Ministry of Finance and Ministry of Planning & Investment, they discuss about the trend of value added tax and the corporate income tax .Economist Pham Chi Lan proposed the Government should reduce the corporate income tax from the current 25% to 20% is reasonable ( Tinmoi.vn ). If these taxes are increased, the business doesn’t have any motivation to develop their companies. Moreover they don’t have enough funds to reinvest after bankrupting. Therefore the Government can collect the tax of business.
+ Outside
Cannon Viet Nam affected by the financial crisis in Europe and the Yen is rising. Beside Japan is disputing Senkaku islands with China so that Canon product cannot sell in China market .Then Canon export goods on the waters is limited by China, Vietnam is too . Canon Vietnam gets some risks such as they can import material to produce goods. • Economy
Following to ACNielsen, the lowest income of families in Vietnam is 1, 499, 99 VND and the highest is over 150 million VND .It proves that the economy of Vietnam is developing day by day. But the main reason affect Canon Vietnam is that Vietnam took part in WTO in 2007. We can see that Vietnam gradually define the position on the world. Although GDP decreased in 2007 because of economy crisis. But the number of CPI and investment had increasing (15.4 % and 11.4 %)

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