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Assignment 1- Urban Outfitters Continuing Case Study Part 2: Creating a Business

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Submitted By christinaann80
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1. Identify at least three challenges when setting up a business. Explain why they are challenges.
One challenge when setting up a business is the obstacle of arranging for financing. In business you’re going to have slow times when revenue is not steady or increasing. Ethically, businesses would like to retain their employees when times get rough. Being able to obtain a loan or establish a line credit is crucial to keeping the flow of the business going. You need capital and equipment to get your business up and running.
Another challenge businesses face is finding the right employees for the job. Some people are lucky enough to have friends or family that are self motivated and are willing to put forth the effort to assist in establishing the business plan, practices, and model. Finding employees that have good work ethics: are punctual in their attendance, put in a full day’s work, and their personal integrity is held to a high standard, can be time consuming and difficult to find.
Another challenge is getting your name out to a potential customer base. If people are unfamiliar and/or unaware of your company and services that you are offering to provide, they can’t contribute to the growth of your business. Creating an attractive, user friendly website is a great way to gain exposure and attract a new customer base. But most of the time, a company needs a sales force to reach out to its customer base so that the customers feel that there is personal interaction and that their business is valued and appreciated.
A fourth challenge is determining where the prime real-estate would be for establishing the customer base and allowing for internal growth. (Internal growth referring to physical expansion needed due to growth in revenue.) For example, Urban Outfitters chose to locate close to colleges and this worked to their advantage. In Industrial...

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