Assignment 3

In: Business and Management

Submitted By honeydue
Words 1291
Pages 6
Business-Level and Corporate-Level Strategies
Shemeika Goodwin
Strayer University
Professor Dr. Yemer
February 15 2015

Abstract
This research paper will analyze the business-level strategies for Coca-Cola to determine the business-level strategy that is most important to the long-term success of the firm and whether or not the decision was a good choice. It will also analyze the corporate-level strategies for Coca-Cola and determine the corporate-level strategy this is most important to the long-term success of the firm and whether or not the decision was a good choice. This paper will analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company is most likely to be successful in the long term. It will also discuss the slow-cycle and fast-cycle markets.

The Coca-Cola Company was founded in 1892 and was incorporated on September 5, 1919. The Company is currently worth over $168.7 billion. The Coca-Cola Company markets, distributes and sell more than 500 non-alcoholic beverage brands including carbonated beverages such as Coca-Cola, Diet Coke, Fanta and Sprite. The Coca-Cola Company also owns or licenses an array of still beverages that include bottled waters, sport drinks, juice drinks, coffees, ready-to-drink teas and energy drinks.
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
The purpose of a business-level strategy is to create differences between the firm’s position and those of its competitors (Hitt, Ireland and Hoskisson, 2013). Coca-Cola uses the differentiation strategy in order to make themselves unique and separated from their competitors.…...

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